Course Curriculum

2020 Youtube Hack: Paying For Engagement, Not Only Clicks!

5sections
26lectures
3h 6mtotal

What you’ll learn

  • Launch Profitable Youtube Campaigns

  • "Hack" Youtube To Get Free Targeted Traffic

  • Use Adwords With Ease

  • Create Compelling Videos That Drive Viewers To Click

01

Getting Started

4 lectures • 27min

  • Welcome to The QualiWave Community

    Join the QualiWave community and engage with instructors and markers through Instagram polls, contests, and a Facebook group, sharing progress and valuable content.

    1:19

  • Introduction: What's The Hack ?

    Explore how to pay for engagement on YouTube ads rather than clicks, compare display and in-stream formats, optimize landing pages, and grow your channel for sustainable results.

    10:46

  • Different Types Of Ads And How To Use Them

    Demonstrate display ads, search advertising, and stream ads, and show how to use keywords and targeting to maximize engagement, minimize costs, and leverage interruption marketing.

    10:55

  • Linking Your Associated Website

    Learn how to link your associated website to your YouTube account via annotations and descriptions to drive clicks from ads. Verify site ownership with phone verification or HTML file methods.

    3:38
02

Rocking In-Display Ads

11 lectures • 1hr 18min

  • Example of Good In-display Advertising

    Learn how to craft effective in-display advertising by showcasing long, content-rich videos that boost watch time, engagement, and organic reach, with practical examples and optimization tips.

    2:48

  • Blueprint for In-display Ads

    Create effective in-display ads by educating viewers, promoting legitimate WordPress and hosting options through affiliate links, and guiding viewers through a simple website setup with a natural funnel.

    3:55

  • Creating In-display ads

    Create in-display ads using screen recordings with narration and face cam. Compare paid tools and 30-day free trials, and learn to produce crisp hd 720 videos on mac or pc.

    4:55

  • Using Camtasia the Easy Way

    Master Camtasia basics for screen-recorded videos: import media, edit on the timeline, add cursor effects and annotations, blur sensitive text, and optimize export settings for quality and size.

    10:28

  • Keywords Research In-Display

    Learn to optimize display advertising with keyword research for list building and email marketing. Use Google Keyword Planner and YouTube keywords to drive clicks and capture emails.

    6:55

  • Thumbnails that Get Clicked On

    Create eye-catching thumbnails for display videos in search results, using bold colors, readable text, and a strong image; run split tests and compare background colors to maximize click-through rate.

    12:42

  • Uploading & Optimization to Get Amazing ROI

    Upload your ad and optimize videos to drive organic traffic, using a strong description with a call-to-action and clickable links, while aligning ad titles with video content for better ROI.

    5:35

  • Secret To Funnel Traffic

    Learn to drive traffic from ads to your website using YouTube annotations and notes, linking to your site, and tracking clicks with analytics while timing annotations for engagement.

    5:33

  • Setting Up Your In-display Ad Pt1 Creatives & Bids

    Set up an in-display video ad campaign in Google Ads, configuring budgets, bids, and country and device targeting to optimize views, clicks, and conversions.

    7:13

  • Setting Up Your In-display Ad Pt2 Targeting

    Set up an in-display YouTube ad with campaigns and ad groups, refine targeting and placements, and craft thumbnails, headlines, and descriptions to maximize clicks.

    10:45

  • Little Know Benefits

    Discover how paying for engagement on YouTube ads boosts stream advertising views. Explore monetization, view duration, and analytics shaping rankings and organic traffic.

    7:30
03

In-Stream Ads That Convert Every Time

5 lectures • 46min

  • Example of Quality In-Stream Ads

    Discover a blueprint for successful in-stream ads that grabs attention with instant voiceover, targets a channel, and offers a free game to boost engagement.

    8:07

  • Getting Quality Voice Over For Ads

    Explore how voiceovers affect ad performance in long videos and compare professional versus self-recorded options. Learn about targeted, affordable services like Fiverr for gaming ads to boost engagement.

    5:45

  • PowerPoints as Ads

    Learn to create effective ads using PowerPoint as your video tool, with green screen or white slides, personalized voiceovers, and screencast techniques to boost engagement.

    7:16

  • Channel Research for Placements

    Identify relevant channels in your niche for ad placements, target by keywords and videos, and verify ads run on those channels to maximize engagement.

    10:17

  • In-Stream Targeting: Laser Pointing

    Explore in-stream targeting for YouTube ads, set up campaigns with geo, device, and language options, manage budgets and companion banners, and optimize for engagement over clicks.

    14:45
04

Optimization and Scaling For Your Ads

4 lectures • 27min

  • Optimizing Ads to Greater ROI

    Optimize ads for greater roi by mastering split testing, scale up horizontally and vertically, refine creatives, and target demographics to boost conversions and lower cost per conversion.

    9:47

  • Split-Testing Your Way To Success

    Master split testing by comparing ad variables such as color, text, and call to action to reveal winning combinations that boost click-through rates and conversions.

    7:25

  • Scaling Up Means More Money

    scale up your YouTube ads by increasing budget (vertical scaling) while preserving ROI and profitability, and expand reach (horizontal scaling) by broadening targeting, audiences, and country placements.

    8:12

  • Outro - Thanks For Watching!

    Express gratitude, urge viewers to invest time and money in mastering YouTube engagement and video marketing, and recognize YouTube's dominance as video becomes the future.

    1:17
05

Helpful Tips & Tricks

2 lectures • 8min

  • Google+

    Link your Google Plus page to your YouTube account to auto-share videos and potentially drive more views and sales, while noting privacy and customization considerations.

    3:19

  • Adding Channel Keywords

    Add broad channel keywords in the creative studio to boost exposure and rankings, and use YouTube advertising to sustain traffic and visibility for your internet marketing channel.

    4:35