Course Curriculum

WhatsApp Marketing Mastery: WhatsApp Business & WhatsApp API

4sections
40lectures
5htotal

What you’ll learn

  • Turn countless leads from strangers into customers (on autopilot!)

  • Get your fundamentals RIGHT: ICP, offer, niche...

  • Master vanguard tools such as WANotifier or ManyChat to automate and scale your marketing

  • Use WhatsApp for outreach, lead nurturing and/or customer service

  • Install a chatbot to help your customers (basically a free 24/7 secretary)

  • Understand why countless influencers now use WhatsApp groups to drive sales

  • And SO much more...

01

Marketing 101: Get Your Foundations RIGHT

11 lectures • 1hr 3min

  • Why Use WhatsApp For Marketing?

    Explore why billions use WhatsApp for marketing and master three approaches—cold outreach, lead nurturing, and customer support—using automation, WhatsApp business features, and chatbots to boost engagement and conversions.

    2:25

  • Find a Niche Where You'll Dominate the Competition

    Master niche selection by targeting a market where your strengths, passion, and demand intersect, using problem identification, keyword research, competitor analysis and trend analysis, surveys, and minimum viable product validation.

    4:51

  • Article: Finding Your Niche

    2:55

  • Determine Your Ideal Customer Profile (ICP) the RIGHT Way

    Define your ideal customer profile to guide product development and targeted marketing strategies, then validate it with data, market research, and customer feedback to boost ROI and conversions.

    6:16

  • Article: Identifying Your ICP

    4:40

  • This Is How You Actually Structure an Offer

    Identify a niche audience and define a unique offer that solves a specific problem, then validate with an MVP and craft compelling copy highlighting benefits and USP.

    8:46

  • Article: Finding Your Offer

    6:02

  • Multilevel Offers: Take Customers From $0 to $5,000+

    Explore how a multi-level offer moves customers from free or low-ticket access to mid-ticket, and high-ticket products, maximizing landing page conversions through a value-rich journey.

    7:07

  • Article: Multilevel Offers

    5:27

  • The Most Important Thing in Business - Validate Your Offer!

    Validate your offer with lean startup principles, testing hypotheses through a minimum viable product (MVP), surveys, mockups, and direct outreach before building a sales funnel.

    8:34

  • Article: How to Validate Your Offer

    6:17
02

WhatsApp For Outreach: Turn Strangers Into Customers

16 lectures • 2hr 24min

  • What Even Is Outreach & Why Is WhatsApp Perfect for It?

    Use WhatsApp for cold outreach to target specific customer avatars, achieving high open and response rates through timely, personalized messages that aim to schedule calls.

    7:01

  • Article: What is Outreach and Why Whatsapp

    4:31

  • This Is Your Outreach MVP: Close Clients With Nothing

    Discover how to validate your offer with a WhatsApp outreach MVP, build an ICP-aligned lead list, and test personalized messages using manual and automated outreach.

    7:13

  • Article: This Is Your Outreach MVP: Close Clients With Nothing

    4:48

  • Use AI to Find Countless Leads (Apollo Walkthrough)

    Learn to use Apollo io to generate targeted cold-call leads by filtering job titles, location, and industry, using a free account, tokens, and outsourcing via Upwork or Fiverr.

    5:32

  • Hire a VA to Find Leads For You (Inexpensively)

    Learn how to hire a VA or freelancer on Upwork to deliver your service, post a job, vet experts, and manage campaigns for multiple clients.

    11:05

  • WhatsApp Business Is OP - Here Is Why

    Set up a verified WhatsApp business profile to build credibility and boost conversions. Explore catalogs, automated messages, quick replies, labels, and broadcast lists to engage leads and grow sales.

    15:43

  • Use WANotifier to Message Your Leads Automatically

    Learn to use WhatsApp notifier to broadcast messages to imported csv leads for marketing. Create templates, schedule campaigns, and analyze delivery, open, and click metrics with no coding.

    10:13

  • Use Manychat to Message Your Leads Automatically

    Explore how Manychat integrates with WhatsApp for automated cold outreach in WhatsApp marketing, using keywords and triggers, WhatsApp notifier, and team assignment to streamline lead engagement.

    11:03

  • Copy the Exact Messages I Send to Convert Leads!

    Craft personalized WhatsApp outreach messages to maximize open and response rates. Learn to use tested first messages and the personalization trap to qualify leads across niches.

    12:28

  • Article: What Messages When

    9:12

  • Do This When Messaging Manually & Handling Objections

    Learn how to handle objections in WhatsApp outreach, respond promptly, personalize messages, isolate objections, provide evidence, reframe concerns, and close with clear CTAs and follow-ups.

    12:37

  • Article: Manual Messages & Objection Handling

    9:40

  • Automate Your Outreach - Train Someone to Do It

    Outsource outreach by hiring a virtual assistant to manage lead generation, enabling you to focus on growth. Coach and align them with key performance indicators to build a scalable system.

    8:23

  • Article: Outsource Your Outreach

    3:27

  • Use Meta Ads to Take Strangers Into Your Inbox

    Promote your WhatsApp business profile with meta ads or the WhatsApp business app to spark chats with your ideal audience. Define your ICP and budget for qualified leads.

    11:06
03

WhatsApp For Lead Nurturing: Who Needs an Email List?

11 lectures • 1hr 24min

  • Using WhatsApp as an Email List Could Change Your Business

    Use WhatsApp as an email list with phone-number opt-ins, lead magnets, and automated sequences. Personalize outreach and integrate CRM tools to nurture leads toward calls, purchases, or exclusive offers.

    6:27

  • Article: Whatsapp as an Email List

    4:55

  • Understand Why Everyone is Using WhatsApp Groups Now

    Discover how WhatsApp groups monetize audiences through open and restricted posting, building loyalty, collecting feedback, and driving conversions with valuable, exclusive content.

    8:14

  • Article: Whatsapp Groups

    6:33

  • Create a WhatsApp Group Properly (Walkthrough)

    Create a WhatsApp business group for lead nurturing, configure permissions, and customize the name, icon, and description to control members and engagement.

    4:57

  • Article: Whatsapp Groups

    6:33

  • Community Management: How to Keep a Group Active to Sell More

    Learn how to keep a WhatsApp group active and engaged by delivering value, welcoming newcomers, and using polls, gamification, and challenges to drive participation and social proof for your brand.

    14:27

  • Article: How To Keep a Group Active to Sell More

    6:59

  • Use WhatsApp Groups to Upsell Your Audience

    Learn to turn WhatsApp groups into profit by delivering consistent value, building trust, and using social proof, subtle offers, and launches to upsell without being pushy.

    9:06

  • Build Your Own Optimised WhatsApp Group

    Activity

  • Groups But Better: Build a WhatsApp Community

    Explore how WhatsApp communities complement groups for lead nurturing, enabling large member audiences, structured discussions, polls, and centralized announcements within a branded space.

    7:44

  • Use WhatsApp to Get Top Tier Testimonials & Reviews

    Learn how to ask for testimonials in WhatsApp groups and use incentives to balance quality and quantity. Share in any format and present succinct quotes to boost trust and conversions.

    8:31
04

WhatsApp For Customer Service: Hire a 24/7 Assistant For Free!

2 lectures • 9min

  • Automate Customer Service With Manychat

    Set up a Manychat powered WhatsApp chatbot to answer common questions and save time. Build a multi-section list including return policy, delivery time, and connect to a live agent.

    8:26

  • BONUS LESSON: A Gift for Purchasing the Course...

    0:07