Course Curriculum

Facebook Messenger Marketing: The Complete Facebook Course

8sections
27lectures
2h 6mtotal

What you’ll learn

  • Master creating highly converting Facebook ads

  • Know how to create sophisticated chat bots/AIs (artificial intelligences) in order to automate your Facebook Messenger traffic

  • Generate 1000+ leads per day with Facebook Messenger & Facebook ads for little money

  • Utilise advanced content creation & marketing strategies and build a prosperous brand

  • Broadcast to thousands of contacts from all over the world

  • and much more!

01

Introduction

2 lectures • 3min

  • Curriculum

    Welcome to the Facebook messenger masterclass - The complete course for everyone who wants to build a brand through Facebook messenger. In this lecture, I will present you what you are going to learn in this course. Yours sincerely, Leon Chaudhari - instructor -

    1:39

  • Please introduce yourself to the course community

    Please introduce yourself in the course community. The only thing you need to do is: Click on 'go to dashboard' in the right top corner and click on Q&A Then tell my why you are taking this course! Yours sincerely, Leon Chaudhari - instructor -

    1:15
02

Facebook Page Chat Bots

2 lectures • 9min

  • How to set up a simple reply bot (1)

    Create a simple Facebook page chat bot that greets visitors, uses personalized first-name greetings, and sets up automated responses to reply instantly to messages.

    3:37

  • How to set up a simple reply bot (2)

    Set up a simple reply bot on Facebook Messenger by configuring instant and away messages, scheduling office hours, and adding questions, FAQs, and follow-ups to automate responses.

    5:36
03

Facebook Messenger Ads for Beginners

3 lectures • 20min

  • How to create a buyer persona

    You need to find your ideal customer in order to succeed with your marketing - especially Facebook messenger marketing . In this video, I will go over a step by step guide with you that you can use in order to create your business' buyer persona .

    6:44

  • Facebook ads manager introduction

    Navigate the Facebook ads manager by choosing objectives, setting the ad set audience, and designing the ad format. Learn how messages ads drive awareness and engagement toward conversions.

    4:39

  • Create a single image messenger ad

    8:21
04

Advanced Messenger Ads

8 lectures • 42min

  • Message options and templates

    Explore start conversations and generate leads with facebook messenger templates, including greeting text, image or video options, and automated responses, plus privacy policy requirements for EU data use.

    4:49

  • Destination options for messenger ads

    Discover destination options for messenger ads, including click to messenger and sponsored messages, differences, how sponsored messages appear in inbox, and how Instagram connections expand messaging opportunities.

    1:48

  • How large should you target audience be?

    6:24

  • How to narrow down your target audience in the audience insights tool

    Learn to narrow your target audience with the audience insights tool by setting location, interests, age, and gender. Save and reuse this audience to optimize future Facebook ads.

    4:30

  • Additional tools in audience insights tools

    Use the audience insights tool to build targeted Germany-based audiences around McDonald’s interests, refining by gender, age 25–34, location, activity, page likes, and life events for tailored campaigns.

    4:50

  • How to run an effective sponsored messages ad

    Learn to create a sponsored messages ad on Facebook, choose the page and messenger destination, set budget and placements, and craft personalized greetings with quick replies.

    5:06

  • How to create a carousel messages Facebook ad

    This is part #2 of the complete Facebook ads training for Facebook messenger . In this lecture, we will now cover how to create carousel ads .

    9:46

  • How to create a carousel messages Facebook ad (part 2)

    Create a Facebook Messenger carousel ad with a 30 percent off offer, add a relevant image and emojis, and use quick replies and buttons for lead generation.

    4:32
05

Manychat Chat Bots

4 lectures • 20min

  • What is Manychat? How does it work?

    Explore how ManyChat connects your Facebook page to a bot, growing audiences with flows, sequences, life chat, and growth tools while managing subscribers and data.

    6:59

  • Setting up a simple chat bot from scratch

    In this lecture, we will talk about starting a chat bot from scratch with Manychat .

    5:34

  • How to add actions to your bot

    I will not show you step by step how to create your own sophisticated chat bot with free tools online . You don't need to know anything about coding in order to be able to create this chat bot .

    3:25

  • How to add a sequence in Manychat

    Learn how to create and manage a ManyChat sequence in the automation tab, configure timed messages after subscription, add replies and buttons, and publish the sequence.

    3:47
06

Content Marketing

4 lectures • 24min

  • Delivering value on a regular basis

    We will now talk about delivering value on a regular basis . You can download the applicable excel document in the resource section of this video.

    6:10

  • 11 strategies to create amazing content

    We will now cover 11 different strategies that will help you to create amazing content . If you want to know how to create content that people like to consume, you need to watch this video.

    12:37

  • Audio and video calling in Facebook messenger

    Did you ever think about calling your customers ? With Facebook messenger, that just became possible. In this video, we will learn about when and why you should call your customers.

    1:48

  • Messaging Strategy Overview

    In this lecture, you will receive my complete messaging strategy for new contacts. You can copy this strategy at any time and use it for you Facebook messenger marketing and Facebook-related brand-building .

    3:25
07

Copywriting

2 lectures • 6min

  • Using (rhetorical) questions

    Learn how to craft ad copy using rhetorical questions that speak to customers, present your product benefits, and drive actions with effective call to action.

    2:24

  • How long should your text in an ad be?

    3:09
08

Thank you!

2 lectures • 3min

  • How to get started

    Set up instant replies on your Facebook page, install a mini chat bot to build a subscriber list, then run Facebook ads and analyze results with split testing for optimization.

    2:28

  • Thank you! It was a pleasure to have you!

    Thank you so much for being a part of this course! It was a pleasure to have you with us! If you need anything else, you can message me at any given time! Yours sincerely, Leon Chaudhari - instructor -

    0:42