Course Curriculum

Marketing for Coaches: High Ticket Clients

10sections
52lectures
3h 10mtotal

What you’ll learn

  • Sign 5 New High-Ticket Clients

  • Create a Marketing Campaign You Can Turn On and Off As Needed

  • Automate Your Marketing for a Fix It and Forget It System

  • Generate Clients from Cold-Leads

  • Implement Quickly with Facebook Ad and Webinar Templates

  • Identify Your Facebook Audience For High-Performing Ads

  • Get The $5 Cheap Test Marketing Campaign

  • Improve Sales Close Percentage by 25%

  • Insider Advertising Budget and ROI Numbers

  • Bonus Udemy Tips for Coaches

01

Facebook Marketing 6 Figure+ Coach Course Agenda

5 lectures • 21min

  • Facebook Marketing: Welcome

    0:38

  • Facebook Marketing: Coach Marketing and Freelance Marketing Agenda

    Implement an agency marketing system on Facebook to build an evergreen funnel you can deploy at will. Explore lead pages, lead magnets, and compare social ads with Google and SEO.

    0:45

  • My Grand Agenda to Make and Save You Money

    I wanted to create a 'plug and play' system to change coaches' lives. And I did.

    2:21

  • Marketing Mysteries Uncovered

    Most of us our subject matter experts not marketing gurus. This section gets us all on the same page about marketing terms and resources for coaches

    12:33

  • Facebook Marketing: 10k+ in 30 day Funnel

    Marketing for coaches outlines two Facebook funnels to high-ticket consultations: direct ads to a sales page or evergreen webinars. It emphasizes education and targets the right tribes.

    5:07
02

Facebook Audience Selection

7 lectures • 17min

  • Free Facebook Audience Selection Tools Introduction

    Discover how to find Facebook users who want your offerings and apply a powerful, free audience selection tool to target your market and reach the right people faster.

    0:28

  • Free Facebook Audience: A Tribe of People Hungry for Your Program

    Identify and target Facebook interest groups to reach your ideal audience for high-ticket programs, using self-selected pages, detailed targeting, and tested ads for better click-through rates.

    7:53

  • Free Facebook: Audience Selection Interest Group Tool Tutorial 1

    Facebook Audience Selection itself will help you find targeted interest groups.

    1:20

  • Free Facebook Audience Selection Pages Feed Tutorial 2

    The purpose of the Facebook Pages Feed is to find pages you might like based on other pages you like. These 'other pages' may also be interest groups you can target for your program.

    1:31

  • Free Facebook Audience Selection Graph Search Tutorial 3

    Facebook has this weird and potentially wonderful thing called Graph Search. Check it out.

    2:29

  • Free Facebook Audience Selection Through Twitter? Yep! Tutorial 4

    Twitter has a great search feature that can help you find more interest groups on Facebook.

    2:44

  • Facebook Audience Selection Homework

    Identify potential interest groups by listing options and cross-referencing them with Facebook to confirm availability. Then set up a test bed in Chrome to prepare for the next lessons.

    0:24
03

Facebook Ad Creation Introduction

5 lectures • 9min

  • Facebook Advertising: Ad Creation

    Discover how to validate Facebook ad creation by targeting groups and pages, identify which fan pages can be targeted, and test targeting via Ads Manager's interest groups.

    0:44

  • Facebook PowerEditor: Power Advertising

    Facebook has its own Ads Manager but the limitations force us to need Chrome and PowerEditor. You have to do this so lets get over it and start there from the beginning with our ad creation.

    2:19

  • Facebook Advertising: Setting up Your Facebook Ad Tutorial

    We need an ad setup so we can cross-reference our interest groups. We need interest groups because they lead to high-performing ads and programs. So lets get the framework of an ad up and running with this tutorial.

    3:53

  • Facebook Advertising: Ad Creation Homework

    Lets get our framework up so we can continue with our interest group research.

    0:36

  • Facebook Advertising: Ad Checklist and Resource Introduction

    In the next sections we will be covering everything coming up in this list but I want you to have the resource now. we will see it again later.

    1:00
04

Facebook Advertising: The $1 Image that Makes Millions

6 lectures • 17min

  • Facebook Marketing: Ad Image Introduction

    Discover affordable ways to source compelling graphic images for your Facebook ads and add text cheaply. Test and validate your creatives to ensure they comply with Facebook advertising rules.

    0:24

  • Facebook Marketing: $1 Ad Images

    Design Facebook ad images that comply with the 20 percent text rule and 1200 by 628 size using a grid overlay and PowerPoint template, avoid negative imagery.

    4:12

  • Facebook Marketing: Ad Image Canva Tutorial

    This market disrupting canva tool is a favorite of mine. I spent so much on images before and the graphic design industry is pricey, even with using fiverr! Now I get incredible images for $1 that I can manipulate on my own and you can too!!!!

    2:56

  • Facebook Marketing: Ad Image Design Tutorial with Powerpoint?? YES!

    Once you have an image now we need to do something with it. Stretch, crop, add text....you can do it all with Powerpoint! This is seriously the cheapest most effective graphic design on earth! If you know other tools--be my guest. But for the rest of us, this works.

    3:35

  • Facebook Marketing: Ad Image Text Box Tutorial

    Now we need to add shaded text boxes. It is easy!!

    4:59

  • Facebook Marketing: Ad Image Homework

    Create a Facebook ad image in PowerPoint at 1200x628 in Canada that matches your target interest groups, test text with Facebook's overlay tool, and prepare content for the next steps.

    0:30
05

Facebook Advertising 'Get Them to Click' Content

6 lectures • 18min

  • Facebook Marketing: Content Introduction

    Create content now that aligns with your image; learn from past Facebook rejection and use before and after. Explore marketing hooks and what to post to ensure Facebook approval.

    0:32

  • Facebook Marketing: High-Click Content That They Will Approve

    Facebook really tests your marketing skills because they do not like pain points! Lets learn the rules and what works to get people to click on our ad.

    6:42

  • Facebook Marketing: Hooks for Coaches

    The bread and butter of marketing hooks for coaches are three things 1) How to do something desirable and unusual, 2) with a quantifiable benefit, 3) in a short period of time. Lets take a look at a hook.

    2:52

  • Facebook Marketing: Using Google Research for Hooks

    Google can help us identify the things people want to do with maximum benefit in a short amount of time.

    2:50

  • Free Facebook FanPage: Creation for Our Campaign

    You have to have a fanpage for your campaign. There is no great place to stick this in the class! It is one of those 'pieces parts' that we need to touch on and I have a really cheap resource in case this slows you down.

    3:00

  • Facebook Advertising: Content Homework

    Analyze competing coaches' Facebook ads and image formats with 20 percent text. Copy examples, study their funnels to landing pages, and keep a journal to inform your high-ticket campaigns.

    1:37
06

Landing Page Template: Where Your Ad Click Goes

8 lectures • 28min

  • Facebook Marketing: Landing Page Introduction

    Discover how to send people to landing pages and save time using a tool designed to build these pages. Craft pages for different target markets or packages.

    0:31

  • Facebook Marketing: The Landing Page Mini Store Front

    A landing page sells one thing only. Let's get them to opt-in to our offer!

    7:33

  • Facebook Marketing: Funnel Landing Page Templates Tutorial 1

    Grab the funnel landing page template, set up an automated email option, review terms of service and privacy pages, and launch your page with a strong call to action.

    1:49

  • Facebook Marketing: Funnel Privacy Page Template Tutorial 2

    Learn to convert a privacy page into other pages using a ready template, integrate it with WordPress, and set up a lead page with privacy policy and terms of use.

    4:46

  • Facebook Marketing: Bonus Landing Page Wordpress Integration Tutorial 3

    I added this in because this is an easy thing you can do and a cheap tool to help.

    4:16

  • Facebook Marketing: Automated Scheduler-Your 24/7 Secretary

    The Landing Page leads to a scheduled consultation call with you. This automation tool is awesome!

    2:23

  • Facebook Marketing: Track Your Leads Now-- Advertise Again Cheaper

    Facebook has a Conversion Pixel to help you track leads from day one. I will not cover re-targeting campaigns but I do want you tracking them and this goes on the landing page.

    5:46

  • Facebook Marketing: Landing Page Homework

    Review your landing page homework, ensure a privacy statement page, a consultation booking scheduler link, and conversion pixels are in place, and prepare for test marketing ahead of the webinar.

    0:58
07

The $5 Facebook Test Marketing Campaign

5 lectures • 30min

  • Facebook Marketing: Test Marketing Introduction

    Discover how to test messages and images on Facebook inexpensively, replacing costly focus groups, and begin test marketing your ads to your target market.

    0:29

  • Facebook Marketing: The Cheapest Test Marketing on Earth

    Test cheap concepts on Facebook with five to ten dollar campaigns, evaluating interest groups and creatives to identify a winning combination, then track results with pixels and analytics for optimization.

    5:21

  • Facebook Advertising: Creation Beginning to End Tutorial

    Create a complete Facebook advertising campaign from setup to approval by building campaigns, ad sets, and ads, targeting a defined audience, setting budgets, and configuring tracking and pixels.

    18:42

  • Facebook Analytics: Picking a Winner

    What to look for when selecting a winning interest group and campaign for your marketing investment.

    3:58

  • Facebook Marketing: Test Marketing Homework

    Test market to identify the audience, pick a winner, and iterate on creative content, images, headlines, and landing pages to build a webinar aligned with the winning hook for coaches.

    1:04
08

Webinar Creation: Automated Evergreen Webinar Machine

5 lectures • 23min

  • Webinar Creation: Introduction

    Learn to build an evergreen webinar that prequalifies leads for high ticket programs, using tested hooks and target-market insights, accessible 24/7.

    0:45

  • Webinar: That Gets Consult Calls

    Discover how to create a lead magnet or webinar that pre-qualifies prospects, using evergreen, highly engaging content to drive consult calls for high-ticket coaching.

    6:13

  • Webinar: Template and Tutorial

    Learn to build a webinar deck in PowerPoint using haiku deck images. Resize images, adjust transparency, highlight text, and set timings, animations, and transitions for 30–60 seconds per slide.

    10:47

  • Evergreen Webinar: Instructions

    Learn to replicate evergreen webinar funnel tactics, set up automated email reminders, and optimize your seminar sales process using a web page template, helpdesk support, and tweakable elements.

    4:02

  • Webinar: Homework

    Review your funnel, upload assets to Stealth, and let Stealth re-imagine your landing page for ads and online meetings, while addressing friction in the booking flow and thank you page.

    0:47
09

Increasing Sales Close Potential by 25%

2 lectures • 8min

  • Increase Sales Close Introduction

    Learn quick, evergreen tweaks to your funnel that raise consultation completion and boost high-ticket sales by about 25%, increasing the number of conversations beyond the industry 50% no.

    0:54

  • 3 Steps to Get More People On the Phone to Close More Sales

    Boost your sales by reducing no-shows through a simplified application, proactive call management, and a bonding video that builds trust, all within a high-ticket coaching funnel.

    6:59
10

Facebook Marketing: Costs and ROI Revealed

3 lectures • 21min

  • Facebook Marketing: Spend and ROI Introduction

    Discover the cash flow of marketing for coaching, determine the spend needed to net $10,000 per month, and learn how ROI guides budgeting to cover marketing costs.

    0:35

  • Facebook Marketing: Spend to Make $10K in 30 Days

    Explore how to set Facebook marketing budgets and maximize ROI by understanding client acquisition costs, lifetime value, and high ticket B2C coaching funnels that net $120,000 per year.

    17:06

  • Facebook Marketing: Analytics and Benchmarks

    Industry benchmarks to help you troubleshoot your campaign.

    3:38