Course Curriculum

Social Media & Digital Marketing with ChatGPT Content

10sections
125lectures
6h 48mtotal

What you’ll learn

  • Master Social Media Marketing strategies to grow your audience and brand online

  • Apply proven Digital Marketing techniques including SEO, ads, and analytics

  • Use ChatGPT to create content, solve problems, and optimize workflows

  • Build scalable Content Marketing systems to attract, engage, and convert

  • Develop a deep understanding of AI’s role in transforming social media and digital marketing strategies

  • Gain practical skills in audience engagement and data-driven decision-making

  • Implement advanced techniques like precision ad targeting, funnel building, and geo-targeting

  • Utilize tools such as Google Analytics, ManyChat, Jasper AI, and chatbots to drive conversions

  • Master social media advertising, affiliate marketing, and email marketing campaigns

  • Explore new and emerging social platforms and learn how to leverage them effectively

  • Understand content marketing fundamentals including blogging and content creation

  • Discover strategies for engaging audiences with video, messenger, and LinkedIn marketing

  • Explore advanced ChatGPT features and learn to create custom GPTs for marketing purposes

  • Learn campaign optimization using analytics and real-time performance tracking

  • Design and apply advanced email marketing automation sequences for higher ROI

  • Run high-performing ad campaigns on Facebook, Google, and affiliate networks

  • Apply conversion optimization tools and methods to maximize results

  • Gain hands-on experience with AI-driven funnels and automation workflows

  • Develop transferable skills to freelance, consult, or grow your own business

01

Social Media Marketing Strategies for Digital Success

9 lectures • 48min

  • Welcome & Unlock Your Course Resources — Begin Your Learning Journey

    4:08

  • Social Media Marketing Fundamentals: Digital Trends & Strategies

    Learn social media marketing fundamentals across Facebook, Instagram, Twitter, YouTube, LinkedIn, and Pinterest to grow your brand community and drive traffic, engagement, and awareness.

    0:41

  • Social Media Marketing: Course Overview and Strategies

    Activity

  • Facebook & Instagram Marketing: Boosting Your Digital Brand

    Master organic marketing on Facebook and Instagram by using Facebook groups for engagement, sustaining regular posts, and leveraging Instagram's visual content strategy to grow your digital brand.

    19:05

  • Digital Marketing: Mastering Organic Marketing on Facebook and Instagram

    Activity

  • YouTube & Twitter Marketing: Building a Digital Following

    Discover how to grow an organic following on Twitter and YouTube by posting frequent bite-sized updates, linking to your content, and optimizing profiles for engagement and branding.

    13:36

  • Digital Marketing: Building a Following with Twitter and YouTube

    Activity

  • LinkedIn & Pinterest Marketing: Social Media for Business Professionals

    Explore organic marketing on LinkedIn and Pinterest for business professionals in the B2B space, covering profiles, groups, boards, pins, and traffic without paid ads.

    10:03

  • Digital Marketing: Leveraging LinkedIn and Pinterest for Organic Growth

    Activity
02

Implementing Chatbots for Digital Marketing: Ad Targeting & Funnel Strategies

14 lectures • 59min

  • Precision Ad Targeting with Chatbots: Course Overview for Digital Marketers

    Master precision ad targeting by exploring intro concepts, geo targeting, and strategies for demographics, interests, and placements. Digital marketers will learn to target audiences with incredible precision.

    0:38

  • Understanding Precision Targeting: Chatbot Marketing Essentials

    Master precision targeting by overlapping geographic, demographic, interest, and placement layers to form a hyper targeted audience, illustrated with Facebook examples targeting South Asian business owners in the US.

    6:05

  • Content Marketing Strategies: Precision Targeting for Digital Success

    Activity

  • Geo-Targeting Tactics with Chatbots for Better Ad Performance

    Learn geotargeting through location selection to reach high-potential audiences, using examples like Loudoun County for affluence and Oklahoma for quit smoking campaigns, and combine with other targeting layers for precision.

    10:45

  • Content Marketing Strategies: Geotargeting for Digital Success

    Activity

  • Using Chatbots to Analyze Demographics, Insights & Ad Placement

    Apply overlap targeting on Facebook and Google Ads using demographics, interests, and placements to reach Indian or South Asian business owners and affluent audiences, including search intent as another layer.

    21:09

  • Mastering Precision Ad Targeting with Chatbots

    Activity

  • Funnel Building for Digital Marketing with Chatbot Automation

    Master funnel building for digital marketing with chatbot automation by planning funnels, crafting offers, and creating funnel pages to generate leads and sales.

    0:35

  • How to Plan and Choose the Right Funnel Types for Chatbot Campaigns

    Plan and choose funnel types for chatbot campaigns using Clickfunnels, from lead magnets to product launches, then design a simple funnel for a free gift and paid offer.

    4:01

  • Digital Marketing: Planning and Choosing Your Sales Funnel

    Activity

  • Crafting and Splintering Offers in Funnels with ChatGPT-Powered Chatbots

    Craft offers and splinter them into free and paid components within a funnel, using lead magnets and upsell video courses to grow your email list.

    6:43

  • Digital Marketing: Crafting and Splintering Your Funnel Offers

    Activity

  • Designing High-Converting Funnel Pages with Chatbot Integration

    Design a complete funnel from a lead page with a free offer to the sales page, order form, and thank-you page using templates, images, copy, and button actions in clickfunnels.

    8:43

  • Solving Chatbot Marketing Challenges for Precision Targeting and Funnels

    Activity
03

Digital Marketing Traffic & Emerging Social Platforms

14 lectures • 38min

  • Digital Traffic Generation: A Content Marketing Overview

    Learn traffic methods for content marketing to drive prospects to your web properties through a three-module overview of intro methods, best practices, and mistakes to avoid.

    0:30

  • Driving Website Traffic with Social Media Tactics

    Discover how to generate web traffic with social media, organic search, and paid advertising, and optimize with SEO and PPC.

    5:58

  • Mastering Traffic Generation Methods

    Activity

  • Top Digital Marketing Practices for Content Visibility

    Improve content visibility with social sharing plugins, engaging visuals, and chatbots. Optimize search and performance through title tags, meta descriptions, and fast loading.

    7:12

  • Implementing Traffic Best Practices

    Activity

  • Avoiding Mistakes in Social Media Traffic Generation

    Avoid social media traffic mistakes by posting consistently across channels, including clear CTAs, tailoring content to each platform, and building a strategic SEO and audience plan.

    6:01

  • Driving Website Traffic with Emerging Social Platforms

    Activity

  • Emerging Social Media Platforms: Digital Marketing Opportunities

    Discover emerging social media platforms for digital marketing opportunities, including TikTok, Clubhouse, Caffeine, House party, Snapchat, Signal, Parler, Miwi, Cloud Hub, Next Door Co-founders Lab, and Alignable.

    0:37

  • TikTok, Clubhouse, HouseParty: Content Strategies for New Audiences

    Discover how TikTok's short videos and editing tools, Clubhouse's live audio rooms, caffeine's live streaming monetization, and Houseparty's group video chats create engaging strategies to reach new audiences.

    5:47

  • Leveraging Emerging Social Media Platforms for Traffic Generation

    Activity

  • Snapchat, Signal, Parler & MeWe: Expanding Digital Reach

    Compare Snapchat, Signal, Parler, and mIUI to expand digital reach through ephemeral content, privacy-first messaging, free-speech platforms, and ad-free social experiences.

    6:44

  • Utilizing Snapchat, Signal, Parler, and MeWe for Traffic Generation

    Activity

  • CloutHub, Nextdoor, Alignable: Niche Marketing with Emerging Tools

    Explore cloud hub, next door, co-founders lab, and alignable as niche marketing tools that foster collaboration, local community engagement, AI-driven connections, and lead generation for small businesses.

    5:11

  • Interactive Session: Promoting Courses via Emerging Social Platforms

    Activity
04

Engaging Your Audience with Video & Messenger Content

21 lectures • 1hr 1min

  • Video Marketing for Social Media: Creating Viral Content

    Explore how to reach more prospects through video marketing by navigating three modules: a quick overview of video marketing, organic and paid methods, and video production to generate more business.

    0:30

  • Introduction to Social Video Marketing

    Explore how video marketing boosts engagement and conversions with stats on adoption and roi. Learn three module highlights: why use video, organic videos and ads, and production styles and tools.

    4:13

  • Integrating Video Marketing for Traffic Generation

    Activity

  • Organic Growth through Video Content

    Drive growth with organic video marketing on YouTube and Facebook, leveraging YouTube's dual role as a social platform and search engine, plus Facebook's autoplay and live video engagement.

    7:18

  • Leveraging Organic and Paid Video Marketing for Traffic Generation

    Activity

  • Basic Video Production for Digital Marketers

    Explore the main video formats for digital marketing, including screen recording, talking head, slide presentations, explainer videos, and advanced formats, with recommended tools and best practices for quality production.

    5:14

  • Solving Video Marketing Challenges for Course Promotion

    Activity

  • Messenger Marketing for Social Media Engagement

    Learn to boost reach with messenger bots through ManyChat, set up your account, explore the platform, and create your first broadcast to engage audiences.

    0:34

  • Getting Started with ManyChat for Marketing

    Set up and connect a ManyChat account to a Facebook page, customize greeting and welcome messages, and configure automation, default replies, and keyword-driven flows for marketing conversations.

    6:38

  • Setting Up ManyChat for Traffic Generation

    Activity

  • Creating Automated Campaigns in Messenger Tools

    Learn how to build and automate messenger campaigns with Manychat, including chatbots for Facebook Messenger, broadcasting, sequences, rules, live chat, growth tools, and templates.

    12:03

  • Leveraging ManyChat for Customer Engagement and Traffic Generation

    Activity

  • Broadcast Messaging for Digital Outreach

    Set up your first broadcast on messenger using Flow Builder, configure content type and actions, add sequences and flows, and review analytics for delivery, opens, and clicks.

    6:14

  • Solving Messenger Marketing Challenges with ManyChat

    Activity

  • LinkedIn for Content Marketing & B2B Engagement

    Learn organic LinkedIn marketing to boost your reach, with modules on LinkedIn basics, setting up a business account, and leveraging personal profiles and groups for business use.

    0:33

  • Setting Up LinkedIn for Digital Marketing

    Explore LinkedIn's professional networking, profile optimization, and job search features for digital marketing, including premium insights and online classes.

    6:05

  • Leveraging LinkedIn for Traffic Generation

    Activity

  • Business Page & LinkedIn Content Strategies

    Set up a LinkedIn business page by creating a company page, selecting a business type, and adding name, URL, industry, logo, and tagline; post updates with hashtags to boost engagement.

    6:56

  • Using LinkedIn Business Page for Traffic Generation

    Activity

  • Leveraging Groups & Connections for Marketing

    Leverage personal profiles and groups on LinkedIn to build a credible network, optimize your profile with a professional photo and about section, and cultivate niche groups for meaningful conversations.

    4:51

  • LinkedIn Marketing Role Play Session: Solving LinkedIn Marketing Challenges for Course Promotion

    Activity

  • Foundations of Social Media Marketing

    Activity
05

Udemy Course Creation & Monetization Mastery

13 lectures • 58min

  • Intro: Create Profitable Udemy Courses with AI & Marketing Strategies

    Discover how to validate profitable Udemy course ideas using insights and competitor analysis, then create engaging, budget-friendly videos and drive enrollments with email, YouTube, and social media.

    2:18

  • Introduction to Udemy Success Blueprint: Proven Steps to Build, Launch & Grow

    Learn to research market and validate Udemy course ideas to ensure demand. Create high-quality Udemy courses with minimum of equipment, promote them, and follow best practices to build recurring income.

    1:24

  • Why Udemy is Key: Monetize Skills & Reach Global Audiences

    Leverage Udemy's global audience and let the platform handle marketing to monetize your skills, build passive income, and publish high-quality video courses with analytics.

    6:44

  • How to come up with profitable Udemy course ideas.

    Identify profitable Udemy course ideas by researching market demand and SEO, using Google Keyword Planner, Udemy Insights, and audience questions to validate ideas before outlining the course.

    7:36

  • Creating an outline for your Udemy course

    Create a compelling Udemy course outline with a clear title and subtitle, then map a concise, outcome-focused sequence of short video steps.

    4:49

  • Getting prepared to record your Udemy videos

    Overcome camera shyness and appear on Udemy videos, practicing to build a passive income, using ai scripts and screen recording tools plus hd webcam and microphone with pop filter.

    7:01

  • Creating your Udemy videos

    Craft engaging Udemy videos by delivering concise, under-ten-minute segments with intro and conclusion, quizzes, and practical editing using AI tools and confident delivery techniques.

    6:38

  • Create a high converting landing page

    Optimize your landing page to boost enrollments and sales by crafting strong title and subtitle, compelling promo video, clear student goals, and persuasive course description.

    5:15

  • Pricing your Udemy course

    Set Udemy course pricing by value, video hours, and comparisons, while navigating revenue shares, coupons, and promotions; implement a pre-launch sales funnel to maximize revenue and engagement.

    3:17

  • Create a pre-launch sales funnel for your Udemy course

    Build a pre-launch funnel to generate an audience and drive Udemy enrollments with an email list, landing pages, incentives, a mini course, and active social channels.

    2:21

  • Launching your Udemy course and further promotion

    Launch and promote your Udemy course by navigating the review process, building social proof with free coupons, and using SEO, blogs, and targeted social media ads to drive long-term sales.

    4:59

  • Best practices for success with Udemy courses

    Discover ten best practices to build Udemy success and passive income, from setting goals and validating ideas to creating engaging videos, optimized landing pages, sales funnels, and monetization strategies.

    4:33

  • Next Steps: Scaling Courses, Passive Income & Advanced Monetization

    Scale your Udemy courses into passive income with advanced monetization and a promotional structure. Invest in a quality microphone and HD webcam, and deliver what students want, avoiding mistakes.

    0:38
06

Social Media Marketing & AI-Driven Automation on SKOOL

21 lectures • 32min

  • Collect Leads Efficiently: Automate Contact Info for Marketing

    Use plugins and membership questions to collect leads by gathering name, last name, and email for marketing, with optional first name and tailored question order for integrations.

    1:20

  • Setup Automation Triggers for Seamless Workflow

    Connect school data to your marketing list by creating a Zapier trigger from membership questions, then test and set up the action to automate transfers.

    1:24

  • Configure Actions: Streamline Course Operations via AI Tools

    Configure a Zapier action to add or update subscribers in MailChimp when a member answers membership questions, mapping email, first name, and last name, then test and publish.

    2:28

  • Automate Support: Connect SKOOL to Zendesk Tickets

    Automate member support by connecting SKOOL to Zendesk via Zapier, triggering on new member joins, and automatically generating a Zendesk ticket using the collected email to enable personalized follow-up.

    1:44

  • AI-Generated Branding: Create Visuals for Courses & Marketing

    Generate branding elements by creating a cover photo and a 128 by 128 icon in ChatGPT, download png files, and upload them to complete branding.

    1:16

  • Virtual Event Setup: Host Live Courses for Engagement

    Set up a live events course, upload a photo, and manage access. Create a module and add a video link from YouTube, Vimeo, or Wistia to host sessions.

    0:57

  • Schedule & Broadcast Live Streams on YouTube & SKOOL

    Schedule and broadcast live streams using YouTube studio's go live feature. Share the stream link and add it to your school account so students watch within the course.

    1:12

  • Boost Engagement: Run Live Events & Interactive Sessions

    Create a weekly recurring live event from the module URL, add a location link to live event page, include a description and cover image, and enable email reminders for members.

    1:48

  • Prepare & Execute Professional Live Streaming Sessions

    Configure Zoom or OBS Studio with Restream to stream to YouTube, using the stream URL and stream key, and mute the live feed during the event.

    1:45

  • Connect ThriveCart to SKOOL: Automate Enrollment & Sales

    Connect ThriveCart to Skool via Zapier to automate enrollment and sales, triggering a ThriveCart purchase to invite the customer to a course in your school account.

    1:38

  • Transfer Purchases From Gumroad to SKOOL Seamlessly

    Automate transferring Gumroad purchases to SKOOL via Zapier by triggering on a sale, selecting the Gumroad product, testing the trigger, and adding the buyer to your school group or course.

    1:21

  • Add Wishlist Members to SKOOL Community for Upselling

    Configure a wishlist member trigger to auto add members to a Skool community group when they join a level, mapping fields and inviting them to a course for upselling.

    1:12

  • Key Notes: Course Tools, Integrations & Automation Tips

    Configure course access by setting 'only some members have access' for integration readiness, then save to ensure the correct courses appear in all integrations.

    0:57

  • Integrate Systeme IO with SKOOL for Marketing Automation

    Integrate System.io with Skool to automate inviting tagged individuals to the school community, map emails to courses, and publish the zap to trigger course enrollment.

    1:37

  • Email Marketing: Use GetResponse for Student Engagement

    Connect GetResponse with Zapier to auto add new contacts to a school list, verify details, invite members, and enroll them in designated courses.

    1:28

  • Enhance SKOOL Community Interactions Using AI Strategies

    Learn to engage your SKOOL community by posting messages with a Wysiwyg editor, attachments, links, videos, polls, emojis, and GIFs, categorize content, notify members by email, and host threaded discussions.

    1:37

  • Direct Messaging Tools: Communicate & Engage Students

    Engage students by direct messaging through chat suggestions, sending messages with attachments, emojis, and GIFs, and replying to responses to maintain an active community.

    1:04

  • Connect Cloud Apps via Zapier: Automate SKOOL Workflows

    Connect your school account to other cloud-based apps via Zapier by copying the API key into Zapier and enabling integrations to automate workflows.

    1:28

  • Data Management: Import & Export SKOOL Student Information

    Export and import school members via the CSV workflow, noting emails aren’t exported by default; add an email question in settings and import with a mapped template to invite members.

    2:19

  • Important Integration Notes: Cloud Tools & Automation

    Discover integration options to connect cloud tools to the school community, noting Zapier is the only maintained platform in the school settings, while Make.com is not connected.

    1:13

  • Upsell & Transition Students to Advanced Courses for Growth

    Learn to connect school platforms with other cloud-based apps using Zapier, through triggers and actions that transfer information in and out, with AI-assisted plain-language zap generation.

    2:12
07

Mastering Social Selling: Leveraging Social Media for Business Growth

6 lectures • 26min

  • How Coaches, Consultants, and Course Creators Can Use Social Media

    4:02

  • Content Marketing Strategies from Social Selling 101

    Activity

  • Daily Checklist of Activities to Be Completed on Social Media

    1:25

  • Content Marketing Daily Checklist from Social Selling 101

    Activity

  • Social Selling 101: Essential Strategies for Leveraging Social Media in Sales

    20:38

  • Mastering Social Selling for Course Creators

    Activity

  • Mastering Social Media: Strategies for Business Growth

    Activity
08

Content Marketing with ChatGPT: Boosting Digital Strategies Through AI

21 lectures • 33min

  • Getting Started with ChatGPT for Digital Marketing Success

    Access ChatGPT for digital marketing success by searching OpenAI, signing up with email, navigating the interface, using dark mode, joining the OpenAI Discord, and reviewing updates and FAQs.

    1:56

  • How OpenAI Describes ChatGPT: Company Insights for Marketers

    Leverage ChatGPT by applying a verified framework to online marketing queries, supply qualifying information, and generate a sales letter within a defined context.

    1:11

  • Understanding ChatGPT’s Limitations: What Every Digital Marketer Should Know

    Identify ChatGPT's limitations for digital marketers, including plausible but wrong outputs, variability with restated prompts, overlong responses, assumed intents, and refusal of inappropriate requests.

    1:40

  • Top Prompt Examples from OpenAI for Smarter Content Marketing

    Explore OpenAI's prompt examples for smarter content marketing; learn to test prompts by copying, multi-line input (shift enter), and try tasks like movie titles to emoji to guide ChatGPT.

    1:43

  • Is ChatGPT Free or Paid? What Social Media Marketers Should Expect

    OpenAI tests a paid version of ChatGPT with a wait list for the professional application, and users fill out a Google form to join the trial.

    0:44

  • Generating Content Marketing Ideas with ChatGPT

    Learn to generate content marketing ideas with ChatGPT by issuing simple commands, scraping the web for topic ideas, and refining through qualification and rewriting to produce focused results.

    1:39

  • Qualifying and Refining Ideas Using ChatGPT for Better Digital Campaigns

    Learn how to use ChatGPT to tailor content for specific audiences, generate outlines for presentations, and obtain web-based references to verify accuracy for better digital campaigns.

    2:55

  • Verifying Accuracy and Citing Sources in ChatGPT-Generated Content

    Master verifying accuracy and citing sources in ChatGPT-generated content by using commands for personal verification and citation, while leveraging online courses and YouTube URLs.

    2:27

  • Creating HTML and Web Snippets with ChatGPT for Content Marketing

    Learn to generate HTML code with ChatGPT using plain-language requests, create web snippets for content marketing, and securely store responses for offline access.

    1:16

  • Using ChatGPT to Solve Real Business Problems in Digital Marketing

    Use ChatGPT to solve internet-based business problems by starting a new conversation, asking plain language questions, and refining with follow-up questions on one screen at a time for insights.

    2:12

  • Fact-Checking and Statistical Validation with ChatGPT for Content

    Explore fact-checking and statistical validation using ChatGPT for content, performing independent verification, formulating plain-language queries, and handling incomplete results from the free version.

    1:17

  • Rewriting Marketing Content with ChatGPT for Different Platforms

    Rewrite marketing content for different platforms with ChatGPT by pasting text, setting context, and generating variants; verify originality with Copyscape premium search and Grammarly plagiarism checker.

    1:47

  • How to Use AI Tools to Check ChatGPT-Generated Marketing Content

    Learn to use AI writing tools like Microsoft Editor and Grammarly to review and improve ChatGPT-generated marketing content, adjust tone to formal, and fix issues for clear, professional copy.

    1:44

  • Simplifying Complex Information Using ChatGPT for Social Media Posts

    Use ChatGPT to simplify complex academic content into plain language for social media posts, by pasting abstracts and generating shorter, easier-to-understand explanations.

    1:18

  • Asking ChatGPT for Better Context in Marketing Conversations

    Learn to confirm ChatGPT's familiarity with a framework or context before querying, then restate questions for fuller explanations and reuse the context in future queries.

    1:10

  • How to Cross-Post Social Media Queries with ChatGPT Support

    Learn to use a verified framework and prior information to guide ChatGPT in crafting targeted sales letters across social media queries, with iterative instructions and contextual outputs.

    1:11

  • Narrowing Down Marketing Queries to Get Targeted Responses from ChatGPT

    Learn to narrow down and recontextualize queries to add context, guiding ChatGPT toward targeted, contextually relevant responses and maintaining a continuous conversation.

    1:46

  • Solving Business Process Challenges with ChatGPT in Digital Marketing

    Explore how ChatGPT can propose a simple, plain-language process to solve business problems in digital marketing, with options for citations and specific references to verify information.

    1:57

  • Using ChatGPT to Develop Marketing Methods from Expert Insights

    Leverage ChatGPT to compare frameworks, consolidate four contexts into one, and generate verifiable references for each marketing framework, while preserving context across prompts.

    1:29

  • The Future of ChatGPT in Digital and Content Marketing

    Learn to craft ChatGPT scenarios beyond search engines, and track API and interface developments to enhance digital and content marketing.

    1:29

  • ChatGPT Content Marketing Role Play Session: Solving Content Marketing Challenges with ChatGPT

    Activity
09

ChatGPT Masterclass: Advanced Content Marketing and Digital Strategy with AI

14 lectures • 20min

  • Welcome to the ChatGPT Masterclass: Unlocking AI for Marketing and Business

    Overcome a blank screen with ChatGPT to generate business content while noting its limits, and craft a sales presentation for an information product with accuracy and citations.

    1:32

  • How to Use ChatGPT to Create HTML for Marketing and Web Content

    Learn to use ChatGPT to generate HTML code for marketing and web content by writing plain language prompts, copying responses, and preserving chat history for offline access.

    1:16

  • Solving Real Business Problems with ChatGPT in Digital Marketing

    Explore solving real online business problems with ChatGPT in digital marketing by starting new conversations, asking plain-language questions, and using follow-up questions on one screen at a time.

    2:12

  • Using ChatGPT for Statistical Accuracy in Content and Campaigns

    Learn to use ChatGPT to verify statistics for content and campaigns by performing plain language requests, seeking independent verification, and refining results when a response is incomplete.

    1:17

  • Rewriting and Repurposing Content with ChatGPT for Multi-Channel Use

    Rewrite and repurpose existing content with ChatGPT for multi-channel use, then validate originality using Copyscape premium and Grammarly plagiarism checks, and refine with the Microsoft suite of products.

    1:47

  • How to Verify ChatGPT-Generated Content Using Other AI Tools

    Verify ChatGPT-generated content by running it through AI writing tools like Microsoft Editor and Grammarly. Analyze grammar, tone, and formality, then apply suggested fixes to improve clarity.

    1:44

  • Simplifying Technical or Complex Topics with ChatGPT for Social Media

    Learn to simplify technical topics for social media through ChatGPT by pasting study abstracts and receiving plain-language explanations, turning complex academic content into concise, accessible content.

    1:18

  • How to Ask Better Marketing Questions with Contextual Prompts in ChatGPT

    Learn how to ask better marketing questions by establishing a framework and verifying ChatGPT's familiarity, then restate questions to get fuller explanations for future prompts.

    1:10

  • Cross-Posting Social Media Content Using ChatGPT Prompt Engineering

    Apply prompt engineering in ChatGPT to cross-post social media content, using a verified framework and qualifying information to generate contextual sales letters.

    1:11

  • Refining Your Query with ChatGPT: Targeting Context for Marketing Goals

    Refine your ChatGPT prompts by adding context and narrowing the query to target marketing goals, using recontextualization to shape sales-letter outputs and guide conversations.

    1:46

  • Solving Process and Workflow Challenges in Business Using ChatGPT

    Harness ChatGPT to generate a plain-language business process for solving problems, verify with citations and references, and compare results with search engines.

    1:57

  • How ChatGPT Helps Build Expert-Based Strategies for Digital Marketing

    Explore how to build expert-based digital marketing strategies using ChatGPT by comparing frameworks, maintaining context, and verifying references to ensure accurate, referenced insights.

    1:29

  • The Future of ChatGPT in Social Media and Content Marketing

    Explore how to create ChatGPT scenarios beyond search, and follow API and chatbot interface research to shape the future of social media and content marketing.

    1:29

  • ChatGPT Masterclass Role Play Session: Solving Content Marketing Challenges with ChatGPT Masterclass

    Activity
10

ChatGPT in Online Business: Custom GPTs for Marketing Automation, and Lead Gen

23 lectures • 34min

  • Using ChatGPT Plus: Advanced Features for Online Business Growth

    Upgrade to a ChatGPT plus or team plan, share a custom GPT in a workspace, and explore GPT four access and the plugin store to extend capabilities.

    1:46

  • What You Can Do with a ChatGPT Plus Account in Digital Marketing

    Upgrade to a ChatGPT Plus or Team plan to create and collaborate on custom GPTs. Access GPT-4 or GPT-3.5, and explore the GPT store and plugin store to extend capabilities.

    1:46

  • How to Explore GPTs for Business and Content Marketing

    Explore the public GPT store to discover trending, popular, writing, productivity, and research GPTs, browse by category, and search by keywords to create your own GPT for the public store.

    1:33

  • How to Search and Select GPTs from the ChatGPT Store

    Explore the GPT store as a search engine to discover GPTs that match your needs, using terms like Canva or Zapier, and consider the available information and functions.

    1:56

  • Pre-Creation Planning: Setting Up Your Custom GPT for Social Media Strategy

    Plan your custom GPT for social media strategy by using the pre-creation stage to gather materials for the GPT store, determine user inputs, and prep documents before the creation process.

    1:46

  • Understanding GPT Builder Limits: What Digital Marketers Need to Know

    Understand GPT builder limits for digital marketing: knowledge section uploads allow up to 20 files per GPT, 512 MB per file, and 100 GB per account, with OpenAI's ongoing improvements.

    1:40

  • How to Start Building Your Own GPT for Online Marketing

    Learn to build your own marketing GPT using the GPT builder, starting with detailed initial instructions, iterating with ChatGPT, choosing a name, and generating a profile picture.

    2:06

  • Getting Help from OpenAI for GPT Setup and Marketing Support

    Discover how the OpenAI GPT builder guides you to create a custom GPT, prompts it to support users, and uses a conversational interface to simplify setup.

    1:30

  • Setting Roles and Goals for Your Custom GPT in Business Automation

    Define the role and goal for your custom GPT in business automation, then iterate with the chatbot to identify constraints, guidelines, and personalization.

    1:33

  • Clarification Prompts: How to Train Your GPT for Specific Business Needs

    Train a GPT for business needs using GPT builder's five steps: define role and goal, set constraints and guidelines, apply clarification and personalization, then iterate with the chatbot and test.

    1:00

  • Using GPT Playground for Custom Marketing and Content Testing

    Act as the user in the GPT playground to upload a document, test plain language queries, and verify the GPT performs the intended task.

    1:44

  • Refining Your Custom GPT: Best Practices for Online Business Use

    Apply refinements to your custom GPT using the GPT builder, run tests in the preview pane, upload documents, and configure settings following best practices for online business use.

    1:03

  • Mastering the Configure Tab: Fine-Tune GPTs for Marketing

    Configure the tab to fine-tune your marketing GPT by updating six elements: name, image, description, instructions, conversation starters, and the knowledge section.

    2:11

  • Uploading Business Documents and Instructions to Train Your GPT

    Upload files to your GPT knowledge area and set instructions in the instructions area to define how each document is used, providing context and specific usage within your model.

    1:02

  • Renaming Your Custom GPT for Branding and Recognition

    Rename your custom GPT for branding and recognition, and learn to manage its public name from your builder profile and billing settings.

    1:35

  • Domain Verification: Connect Your Custom GPT to Your Online Presence

    Verify your domain to connect your custom GPT to your online presence; submit your domain name, add the required text record, and await propagation to publish in the GPT store.

    1:00

  • Saving and Publishing Your GPT in the Explore Area

    Save and publish your GPT to the explore area, choose visibility (private, link only, or public), assign a category, and ensure it appears searchable in the explore GPT page.

    1:08

  • Managing GPT Inventory for Business and Marketing Use

    Manage GPT inventory for business and marketing by editing, deleting, and updating GPTs in ChatGPT, including adding files, new capabilities like code interpreter, and choosing public or link access.

    1:29

  • Using Action GPTs to Add APIs for Automated Online Marketing

    Discover how to add an API to your GPT using ChatGPT tools and actions GPT, get help from actions GPT, and iterate with the bot to create a new action.

    1:21

  • Improving GPT Performance with the Builder Create Tab

    Improve ChatGPT performance by iterating in the builder create tab, using plain-language queries to elicit hints and add elements to instructions, then update the model via the configure side.

    1:35

  • GPT Optimization: Should You Focus It on Niche Digital Marketing?

    Increase your GPT's visibility in the store to boost engagement and monetization by optimizing responses and metadata, including name, description, and welcome message.

    2:03

  • Creating a Lead Magnet Using ChatGPT for Your Digital Marketing Funnel

    Discover how to create monetizable GPTs for your digital marketing funnel using OpenAI's GPT store, including custom coding, uploading, and revenue opportunities through user engagement.

    1:11

  • ChatGPT Plus Online Business Role Play Session: Solving Online Business Challenges with ChatGPT Plus

    Activity