Course Curriculum

Become a Social Media Manager

10sections
84lectures
4h 58mtotal

What you’ll learn

  • We'll start from the basics of social media

  • How to create copy for social media

  • How to create a social media branding strategy

  • How to create a buyer persona

  • How to create a social media marketing strategy

  • How to generate content with AI

  • How to use SocialBee to create, plan, and schedule your posts

  • What are some other top tools you should be using

01

Welcome to the course!

1 lecture • 6min

  • Introduction

    Explore becoming a social media manager with SocialBee University's course, guided by an AI instructor through basics, brand presence, audience insights, copywriting, content ideas, and AI tools.

    6:23
02

Intro to Social Media

6 lectures • 20min

  • Intro

    Explore the origins of social media and its evolution into a digital marketplace that connects consumers and businesses for today's marketing landscape, guiding aspiring social media managers.

    1:26

  • What is Social Media?

    Explore how social media functions as an internet-based umbrella for creating and sharing user generated content within online communities, with platforms like Facebook, YouTube, and TikTok driving engagement.

    1:54

  • A Brief History of Social Media

    Trace the evolution of social media from early networks to modern marketing tools, highlighting key platforms and features like hashtags, stories, ads, and analytics that shape business strategy.

    9:11

  • Social Media and Its Importance

    Social media transforms the web into a space for active creators, connecting 4.7 billion people and reshaping marketing on platforms like Facebook, Instagram, Pinterest, and LinkedIn.

    2:23

  • Understanding the Role of Social Media in Marketing

    Learn how social media drives marketing by building brand awareness, telling your story, and forming relationships through valuable content, feedback, and trusted conversations that generate leads.

    3:49

  • Bottom Line

    Turn the captive audience of 4.5 billion social media users into buyers by mastering basics, strategy, and entry points for engaging content.

    0:58
03

Social Media Fundamentals

8 lectures • 59min

  • Intro

    Learn to become a social media specialist by mastering emojis, hashtags, and visuals, and understanding platform basics to craft engaging posts that stand out and go viral.

    1:23

  • Emojis: What They Are and Why We Love Them

    Explore how emojis shape brand voice and engagement and distinguish them from emoticons. Apply best practices for placement, consistency, and audience-aware use to boost social media messaging.

    11:55

  • Hashtags: The Side-Kicks of Successful Copy

    Master hashtag strategy to boost reach and engagement across social media, using industry, niche, community, event, location, and branded hashtags while following platform rules and avoiding common mistakes.

    11:44

  • How to Use Hashtags: A Guide for Each Social Media Platform

    Develop platform-specific hashtag strategies for Facebook, Instagram, LinkedIn, Pinterest, TikTok, and Twitter to maximize reach and engagement, using branded hashtags, optimal counts, and best-practice placement.

    8:37

  • How to Write Great Captions

    Craft captions that shape brand personality and boost engagement by researching buyer personas, using humor, hashtags, emojis, and clear calls to action.

    6:02

  • Social Media Posts Categories

    Align your content with strategic goals, tailor posts to each platform, and use diverse categories—promotionals, testimonials, articles, memes, and qqf posts—to boost engagement and visuals.

    10:16

  • The Power of Visual Content in Social Media

    Explore how visual content drives engagement on social media, building brand identity through mood boards, color palettes, fonts, and typography with a five-step workflow.

    7:55

  • Bottom Line

    Master social media fundamentals to elevate content and become a social media specialist, while staying on trend with emojis, hashtags, visuals, and evolving algorithms, and sharpening copywriting in next module.

    0:41

  • Social Media Fundamentals Quiz

    Activity
04

Copywriting for Social Media

10 lectures • 32min

  • Intro

    Learn the ins and outs of effective copywriting to create scroll-stopping social media content that compels readers to act and explores how writing can influence behavior.

    1:25

  • What Is Copywriting?

    Copywriting persuades users to take action in a sales process and creates meaningful connections between products and consumers. Content writing informs or entertains, from blogs to newsletters.

    2:19

  • Copywriting: How to Get Started

    Explore a nine-step process to create audience-centered social media copy that aligns with business goals, building credibility with data and examples, outlining, fast first drafts, readability, and clear next steps.

    5:21

  • Get Inspired: 10 Copywriting Formulas to Maximize Engagement

    Explore 10 copywriting formulas, including AIDA, ACA, FAB, PAS, and storytelling, to maximize engagement and streamline social media messaging.

    8:49

  • Humor in Copywriting

    Master humor in copywriting by crafting jokes that resonate with the target audience, align with brand voice, and avoid offense, while boosting engagement through visuals and polls.

    3:24

  • On Inclusive Language

    Adopt inclusive language to reflect age, gender, sexual diversity, disability, and cultural differences, avoiding stereotypes and fostering empathy online.

    0:54

  • How to Grab Your Reader’s Attention

    Learn to grab readers' attention on social media by starting with a short declaratory sentence followed by a longer explainer, using anecdotes, questions, and timely data.

    2:01

  • Powerful Social Media Words: Simple Rules for Great Impact

    Learn to craft impactful social media copy by using simple words, active verbs, and concise phrasing, while avoiding adverbs, clichés, and wordiness for clear audience impact.

    4:10

  • Mastering Calls to Action

    Create clear, actionable CTAs by starting with the desired action and integrating the CTA into the copy. Limit to one CTA per post to maintain clarity and urgency.

    2:40

  • Bottom Line

    Create and test your social media copy to build successful posts, then monitor audience reactions to learn what catches attention and prep for branding on social media.

    0:31

  • Copywriting for Social Media Quiz

    Activity
05

Branding on Social Media

8 lectures • 32min

  • Intro

    Explore branding on social media across Instagram, Facebook, and TikTok, and learn the elements to build a powerful social media brand with realistic expectations rather than overnight success.

    1:38

  • What Is Branding?

    Define what your brand stands for and align all content with its look, feel, voice, and tone to build an emotional, trustworthy brand identity and image.

    4:47

  • Create Your Own Branding Style Guide

    Define your logo, typography, colors, brand voice, imagery, stationery, and social media assets to build a cohesive branding style guide that connects with your audience.

    3:44

  • Build a Brand Identity

    Define a distinctive brand identity with name, logo, voice, tone, and style to differentiate from competitors, and branding guidelines to guide social media with colors and templates.

    8:03

  • Choose the Social Media Platforms that Work Best for Your Brand

    Choose the right social platforms that match your brand’s audience and content type, from LinkedIn for B2B to Facebook, Instagram, TikTok, and Pinterest for B2C.

    6:52

  • Improve Your Social Media Profiles

    Improve your social media profiles by crafting a compelling bio that highlights your core values and benefits, and maintain a consistent cover image, profile photo, tone, aesthetics, and posting quality.

    2:05

  • Be Consistent; Use Social Media Management Tools; Communicate With Your Audience

    Maintain a consistent brand voice and visuals across channels by using social media management tools like SocialBee to plan, categorize, and schedule content while responding to comments and engaging followers.

    3:44

  • Bottom Line

    Learn to craft and deploy branding guidelines with a branding wizard mindset and ninja execution, apply branding strategy to reach your audience, and preview the buyer persona module.

    1:22

  • Branding on Social Media Quiz

    Activity
06

Buyer Persona

7 lectures • 28min

  • Intro

    Introduce buyer personas for social media marketing, define and create your own personas, and highlight what to avoid to tailor campaigns to your buyers.

    1:17

  • What is a Buyer Persona?

    Define your ideal customer as a buyer persona to tailor content, target the right audience, and craft platform-specific messages across multiple personas, boosting engagement and marketing precision.

    4:27

  • Market Research; Decide on Your Approach; Competitor Research

    Define your social media buyer persona through market research and competitive analysis. Gather surveys, interviews, reviews, and analytics to tailor content for the right audience.

    6:39

  • Social Media Platforms; Customer Demographics & Psychographics

    Identify and refine buyer personas using LinkedIn insights such as bios, job postings, endorsements, and recommendations, then apply demographics and psychographics to tailor social content.

    7:12

  • Understand How You Can Help; Name Your Buyer Persona; Buyer Persona Template

    Identify how your product truly helps your audience by addressing purchase hurdles and stages in the buying path, then name a buyer persona using a concise template.

    2:04

  • Mistakes When Creating Buyer Personas

    Validate assumptions, interview the right range of customers, collaborate with sales, avoid creating too many personas, and keep buyer personas updated, including negative personas.

    5:47

  • Bottom Line

    Develop buyer personas to craft personalized social media messages that resonate with customers on your platforms. Put your resources on the table, and anticipate ideas that outpace competitors.

    0:40

  • Buyer Persona Quiz

    Activity
07

Social Media Content: Formats & Types

16 lectures • 41min

  • Intro

    Explore how content formats and types fit into social media strategies, turning 1000 pieces of relevant information into a clear, engaging narrative across platforms with fresh ideas.

    1:10

  • What Are Content Types?

    Explore the spectrum of social media content types, from text updates, photos, and blogs to videos, infographics, and emails, and learn how diverse formats strengthen your strategy.

    1:15

  • The Importance of Using Various Content Types

    Learn how leveraging diverse content types boosts a dynamic social media presence, speeds up creation with templates and repurposing, and tailors formats to audience needs across networks.

    2:09

  • How to Find the Right Content Type for Your Audience

    Identify the right content type for your audience by educating, entertaining, empowering, and solving pain points to deliver value that persuades buyer personas toward customers.

    1:54

  • High-Performing Content Formats and Types: Videos

    Discover how videos, the versatile content format, educate, entertain, and demo products across Facebook, YouTube, Instagram, and TikTok, boosting traffic, engagement, and conversions.

    4:50

  • High-Performing Content Formats and Types: Images

    Images drive engagement and reach on social media when high quality, on brand, and tailored to each platform, using Canva or Unsplash, adding your logo, crediting authors, and tagging products.

    3:19

  • High-Performing Content Formats and Types: Text

    Discover how text-based posts drive engagement by crafting voice-aligned copy, using announcements, quotes, games, and questions across X, LinkedIn, and Reddit.

    3:25

  • High-Performing Content Formats and Types: Stories

    Learn to use stories: 15-second photos or short videos disappearing in 24 hours to boost engagement, humanize your brand with behind-the-scenes content, and spark authentic, indirect sales.

    4:33

  • High-Performing Content Formats and Types: Infographics

    Leverage infographics to simplify statistics with visuals, boost brand awareness and traffic, and position your content to go viral through well-planned, story-driven design.

    4:32

  • High-Performing Content Formats and Types: Live streams

    Use live streams to broadcast conversations and performances, record webinars and Q&As for later viewing, foster community with engagement, and extend brand reach across YouTube, Facebook, Instagram, TikTok, and LinkedIn.

    1:01

  • High-Performing Content Formats and Types: Testimonials & Reviews

    Learn how testimonials and reviews build social proof and trust to boost client acquisition and promote your brand. Use visuals, keep content short, and show gratitude on Facebook and LinkedIn.

    1:53

  • High-Performing Content Formats and Types: GIFs & Memes

    Explore high-performing content formats, gifs and memes, to boost engagement and brand personality; learn to align humor with tone, track licensing, and optimize sharing on X and Instagram.

    2:47

  • High-Performing Content Formats and Types: Quizzes & Polls

    Use quizzes and polls to boost engagement and brand awareness, leveraging shareable, easy-to-complete formats to drive engagement and sales and fuel your content strategy on Facebook, LinkedIn, and Instagram stories.

    1:25

  • High-Performing Content Formats and Types: Contests

    Launch engaging social media contests that prompt followers to tag, comment, like, and share, boosting engagement, brand awareness, and loyalty on Facebook and Instagram.

    3:25

  • Ways to Come Up With Content Ideas

    Discover fast, practical methods to generate content ideas your audience craves, tapping trending topics, questions, polls, storytelling, and insights from Reddit, Quora, Facebook and LinkedIn groups, searches, and newsletters.

    2:27

  • Bottom Line

    Maximize channel performance by using diverse social content formats, understanding your audience, following platform best practices, and continually analyzing what works.

    0:47
08

Social Media Marketing Strategy

14 lectures • 32min

  • Intro

    Learn to build an effective social media strategy by researching your audience, setting smart goals, creating a social media calendar, and monitoring results.

    0:55

  • Social Media Marketing VS Social Media Strategy

    Discover how social media marketing promotes products, builds brand awareness, engages audiences, and generates leads, while a social media strategy guides goals, platforms, content, and metrics.

    1:33

  • How to Create a Social Media Marketing Strategy: Intro

    Define your target audience, audit your current presence, and create a brand style guide to drive a ten-part social media strategy with goals, content ideas, a content calendar, and optimization.

    1:01

  • Define Your Target Audience

    Define your target audience with a buyer persona to tailor content, tone, and keywords, and craft a social media strategy that addresses needs and boosts visibility.

    2:21

  • Research Your Competitors

    Identify top competitors, analyze their social media practices for content ideas and key channels, and use keywords and a Swot to sharpen your social media strategy.

    4:44

  • Audit Your Current Social Media Presence

    Audit your current social media presence across Facebook, Instagram, LinkedIn, Pinterest, and TikTok to measure impressions, engagement, audience growth, and share of voice, then optimize branding and goals.

    3:03

  • Create a Social Media Brand Style Guide

    Create a social media brand style guide to ensure brand consistency across posts by defining your brand story, tone and voice, image guidelines, logo specifications, color palette, and typography.

    1:08

  • Optimize Your Social Media Accounts

    Focus on a few key channels your audience uses, set clear goals, and optimize profiles with branding, bios, keywords, and links to boost credibility and reach.

    2:19

  • Set SMART Goals

    Set specific, measurable, achievable, relevant, and time-bound smart goals that align with your business objectives, and track progress with indicators such as reach, engagement, and conversions using the okr framework.

    4:02

  • Research Content Ideas

    Learn practical ideas for researching content ideas to keep social media fresh across platforms. Follow popular accounts, analyze campaigns, and diversify formats with text, image, video, and curated links.

    1:07

  • Design a Social Media Content Calendar

    Design a social media content calendar to organize campaigns and posting. Apply the 80/20 rule, the rule of thirds, and six content categories to inform, entertain, and promote.

    4:21

  • Maximize Your Reach

    Repurpose content across formats to reach a wider audience. Cross-post with tailored posts on one or two platforms and use paid promotions.

    1:56

  • Monitor and Adjust Your Social Media Marketing Plan

    Track reach, engagement, and conversions with analytics, study top and worst posts, and use Google Analytics and SocialBee to guide traffic, ROI, and platform decisions.

    2:47

  • Bottom Line

    Reassess your social media marketing plan as platforms evolve, periodically test new innovations, and repeat the process until you have a complete plan ready.

    0:52

  • Social Media Marketing Strategy Quiz

    Activity
09

How to Generate Content With AI

5 lectures • 16min

  • Intro

    Explore how artificial intelligence speeds up content creation, generates ideas for your social media channels, and streamlines your strategy while preserving human creativity and editorial input.

    1:16

  • How to Speed Up the Process of Content Creation With AI

    Accelerate content creation with ai tools that brainstorm ideas, outline calendars, generate posts, discover hashtags, and craft replies to comments and direct messages, saving time for solopreneurs and small teams.

    1:10

  • Generating Social Media Post Ideas, Content Calendars & Hashtags

    Leverage AI-powered language generation to create post ideas, content calendars, and hashtags tailored to your audience and brand tone. Drive engagement and build authority with a coordinated content calendar.

    1:58

  • Tips and Tricks for Generating High-Quality Social Media Posts

    Learn to craft high quality social media posts with precise ai prompts, use existing content as reference, fact check, and edit with a personal spin to engage audiences.

    10:57

  • Bottom Line

    Leverage ai powered content generation to streamline your workflow, increase efficiency, and prepare for a future session with Anca guiding you through the SocialBee app.

    0:41
10

Using SocialBee

9 lectures • 32min

  • SocialBee Dashboard

    See how the SocialBee dashboard manages and schedules content across profiles, controls posting, and adjusts time zones and reminders to boost leads with less effort.

    1:56

  • SocialBee Workspaces

    Navigate the main menu to manage SocialBee workspaces, switch between workspaces, create new ones, and customize settings, onboarding, and user access, then explore help resources and roadmap.

    1:50

  • SocialBee Users

    Learn how to invite and manage team members in SocialBee, assign roles such as contributor, publisher, and manager, and control content creation, approval, publishing, scheduling, and analytics.

    1:37

  • SocialBee Content Menu

    Explore the SocialBee content menu and compare queue-based content with a category-based system, organize content into pillars, schedule categories, repurpose evergreen content, and manage imports, hashtags, approvals, and settings.

    7:21

  • SocialBee Add Post

    Learn to create and customize social posts in SocialBee: select profiles, add captions and visuals, generate AI captions, tailor per profile, manage variations, and schedule or requeue posts.

    8:13

  • SocialBee Schedule Setup

    Schedule your content in SocialBee by using the schedule setup to manage categories and profiles, generate or edit a profile’s schedule, and add posting times for authentic, balanced weekly posts.

    3:21

  • SocialBee Next Posts

    Explore how to manage upcoming content with the next posts menu, using list, calendar, and Instagram grid views, plus a failed posts tab and per-profile viewing.

    1:17

  • SocialBee Analytics

    Master social media analytics to optimize strategy through page, post, and audience insights. Export reports as PDF, schedule posts at peak times, and monitor engagement via the Engage module.

    4:38

  • SocialBee Engage

    Learn to use the Engage module in SocialBee to monitor and manage your social inbox, including comments, mentions, and DMs across platforms, organized by boards and streams.

    2:05