Course Curriculum

TikTok Famous: Complete Guide To TikTok Growth

9sections
32lectures
1h 7mtotal

What you’ll learn

  • Learn the latest tips and tricks I used to build a big following within 3 months.

  • Quickly learn how to use the platform with a step-by-step walkthrough.

  • Grow your followers fast and dominate your niche on TikTok.

  • In depth analysis on my own viral videos.

  • Learn what's working and what the top players on TikTok are doing right now.

  • Use analytics to get rapid TikTok growth.

  • Video frameworks to create consistently successful content.

  • The recipes to create viral content that will increase your exposure and reach.

  • Find your niche to create relevant and resonating content that will help you obtain a community of loyal followers.

  • Create a TikTok video masterplan that will generate the best results and save you time, money and energy.

  • Create unique business opportunities from your TikTok presence.

  • Spread your brand, your products and your message all over the world.

  • Learn how to create your own TikTok Live show.

  • Become viral with branded hashtag campaign and trending hashtags.

  • Increase engagement on your posts with growth hacking strategies.

01

Introduction to TikTok Marketing 2023

2 lectures • 3min

  • Introduction to TikTok Marketing 2023

    Introduction to Me: Hey I’m Jack, a creator and entrepreneur. I reached over 100k TikTok followers in under 3 months. I started my first business when I was 13 and have run 3 large & successful businesses over the last 12 years. I’ve run businesses in media, retail and agriculture as well as working in corporates and start-ups. I started on TikTok late last year after I saw the opportunity is has and applied the same mindset I’ve used on all of my other projects to figure what works on the platform. Through continual trial and error I reached 100k followers within 3 months and its kept going. I’ve had many viral videos hitting millions of views. This idea of this course is to pull together everything I’ve learnt to save you time and get you on track to 100,000 followers in under 3 months. The strategies I’ve used can be done by anyone and applied to your own individual interest and style. A majority of my videos were filmed indoors by myself so what’s stopping you from doing this now?

    1:33

  • What You Will Learn (0-100,000 Followers in 12 Weeks)

    Course Content: Setting up and optimising your profile. Ultimate account settings & how to navigate the platform. Creating effective videos with frameworks Content that will continually succeed. The power of analytics. Dissection viral of videos to see what made them Tik. Case studies on my own videos & success. What will You gain? Something for everyone whether you’re new or old to TikTok Save time, be more efficient and see fast results. Learn the latest tactics to grow your account Increase account metrics to get valuable monetisation opportunities. Transferable skills that you can use across any marketing roles or social media.

    1:14
02

The Huge Potential of TikTok

3 lectures • 3min

  • TikTok: A Brief History

    A Brief History: TikTok previously known as Musical.ly which was founded in 2014. Musical.ly bought by ByteDance in 2017, renamed to Douyin in China & TikTok for rest of world. Bytedance worth an estimated $78 billion

    0:28

  • Why NOW is Your Time to Grow

    Now is Your Time to Grow: TikTok is content deficient so content consumption is far higher than creation. Algorithm gives every video an opportunity for virality. 60% users are aged 16-24, platform will gain more prominence as audience ages up.

    1:23

  • The Huge Potential of TikTok

    Huge Potential of TikTok: 738 million downloads in 154 countries in 2019. 1.5 billion downloads and reported over 800 million monthly active users. 90% of users use app multiple times a day. Adoption by many A list celebrities in recent times. Made number one hits including Lis Nas X’s Old Town Road Lizzo’s Truth Hurts. Likely heavy prominence of ecommerce and other advanced features in near future.

    1:29
03

Getting Started with TikTok

3 lectures • 6min

  • The Ultimate Profile Set-up

    Set up your TikTok profile by editing your photo, name, username, and bio, and add a website to showcase your brand and a clear call to action.

    2:23

  • Settings to Make You Tik

    Tailor privacy and safety settings to control downloads, direct messages, and duet or react permissions, decide who can see your liked videos, turn off embarrassing videos, and apply comment filters.

    2:10

  • Professional Accounts

    Professional Account: Needed to see advanced stats like watch time, amount of views, likes, comments and follower demographics.

    1:03
04

Platform Navigation

6 lectures • 9min

  • Navigation Introduction

    Navigate the TikTok platform by exploring the home and for you page, discovery, video creation, notifications, and your profile to maximize engagement.

    0:23

  • For You Page

    Explore the for you page and how watch time and engagement shape viewers’ feeds. Learn to reverse engineer viral videos, use trending songs, and leverage duet, comment, and share features.

    2:59

  • Discovery Page

    Discover trends early on the for you page and add a unique twist to capture growth, using the discovery page’s trending hashtags, sounds, and the search bar for top videos.

    1:41

  • Video Creation Page

    Discover TikTok's video creation page, flip the camera, adjust speed, apply filters and effects, set timers, create 15–60 second clips, use templates, and go live to engage followers.

    2:30

  • Notifications Page

    Navigate the inbox on TikTok to view profile activity, sort by likes, comments, mentions, followers, and platform-wide announcements, and manage messages from friends and unknown senders.

    0:45

  • The Me Page

    Explore the me page on TikTok, where you manage videos, drafts, and private posts; leverage likes and metadata to research ideas and organize video links in a spreadsheet.

    1:03
05

Important Elements to Posts

4 lectures • 9min

  • Finding Your Niche

    Find Your Niche: Important to build a long term engaged audience. Niche ideas include dancing, humour, sea life, travelling, cooking etc. Identify your passion/interest/skills and identify the problems you can solve. Popular videos often include a skill, comedy and/or weirdness. Analyse videos on platform to identify opportunities & niches. Consistency is key on topic and posting frequency.

    1:42

  • Entertain with VASH Framework

    VASH Framework Structure video to maximise watch time with VASH: Value - Increase trust and reciprocation. Awe - something users haven’t seen before. Surprise - Keep users engaged and increase view duration. Humour - make them laugh and get them to visit your profile.

    1:38

  • The AVR Formula

    AVR Formula: Attention - people stop, pay attention and engage with it. Value - needs to offer value to audience, encourages reciprocation with follow etc. Relevance - content needs to be relatable, matches with people of similar interest. Continually test and iterate content to find success.

    1:05

  • FYP Viral Video Break Down

    Analyze why fyp videos go viral by applying the avr and vash frameworks to engaging openings, value, trust, reciprocation, awe, and surprise.

    4:31
06

Content Creation Strategy

5 lectures • 5min

  • Equipment

    Choose a camera and lighting setup to create TikTok videos, using a phone or higher-end gear with ring lights, a green screen, and a blue yeti microphone for freeze-frame content.

    1:38

  • Lighting

    Lighting: Good lighting is very important to encourage watch time and engagement. Can be achieved from natural light or lighting equipment such as a ring light. Poor lighting detracts from video and discourages viewership. Essential to ensure video isn’t pixelated. Background of video should be clean and camera not crooked.

    0:43

  • Location

    Location: Location tells part of the story and pulls the audience in. Be aware of your background, the audience will notice this. Think of it like you are on stage, you must present yourself well. Social interactions in videos make them more unique and interesting.

    0:34

  • Video Length

    Video Length: 10-15 second videos are most common. Longer form videos are harder to keep people engaged. Highly engaged long form videos have high chance of going viral.

    0:43

  • Video Editing

    Editing: Options of recording straight onto TikTok or off the platform. Depends on preferences, time and goals for TikTok. Off platform is likely more cinematic and better quality but takes longer. On platform is more down to earth and much faster to produce. Phone editing tools include iMovie, BeeCut & Videoshop. More advanced editing tools include Final Cut Pro and Adobe Premiere Pro.

    1:15
07

Making Your First Post

3 lectures • 10min

  • Content Creation

    Content Creation: Users have short attention span so critical to grab attention in first 3 seconds. Participate in challenges and trends - big bonus if can relate back to niche. Write down a list of ideas, rank them and get filming. There’s no such thing as failure. No limit to number of videos you can post daily – more the better. Make 80% existing content and 20% exploratory content to see what works. Leverage exiting videos, use the most catchy clips. Use trending songs in videos.

    2:53

  • Posting Videos

    Create engaging TikTok videos by selecting sounds, adding text, and composing descriptions with hashtags and emojis, then publish or save as drafts with optimized cover photos.

    5:20

  • How The Algorithm Works

    TikTok Algorithm: Video is pushed out to a focus group, algorithm looks at engagement. If good metrics then will push video out to larger and larger audiences. Key metrics are watch time, shares, likes and comments. Every single video has opportunity for virality. Patience is a virtue, videos can take time to get views. Reposting is good option to give videos another chance.

    2:13
08

The Power of Video Analytics

5 lectures • 18min

  • Introduction to Analysis

    Review live videos to analyze analytics and engagement, focusing on likes and comments. Reply to comments to appear down-to-earth and connected with the audience, guiding future growth on TikTok.

    0:28

  • Importance of Watch Time

    Analytics: Watch time is most important metric. Video 8-12 seconds long, want watch time to be max 1-1.5 seconds off this. Video 60 seconds long, need minimum 30-40 seconds watch time. If can hit 40 seconds watch time on 60 second video then this will likely go viral 5-6 second video needs exact time of video or longer. 2 second video won't go anywhere.

    1:18

  • Viral Video Analysis

    Analyze viral video metrics such as views, likes, comments, shares, and total watch time to understand looping effects, for you page reach, and international audience demographics.

    1:16

  • Monetising Your Content

    Content Monetisation: Paid by artist or record label to use music. Sponsored by brands to promote products. Advertise own products or services. Paid to promote branded challenge Create commercials for brands.

    1:05

  • My Viral Video Analysis

    Analyze how my videos go viral by combining awe, surprise, and humor with distinctive shoe branding and strong watch time, guided by the vash framework and avr formula.

    13:38
09

How I Got To 100k Followers in 3 Months

1 lecture • 4min

  • My Story with TikTok

    Document my journey into TikTok growth by testing topics, posting daily, and building a personal brand around weird humour through consistent, data-driven content.

    3:56