Course Curriculum

TikTok Marketing 2020 Grow Followers & Create Viral Content

8sections
46lectures
2h 30mtotal

What you’ll learn

  • Grow followers and dominate your niche on TikTok

  • Quickly learn how to use TikTok with a step-by-step app walkthrough without ever having to use the app before

  • Learn the latest features and functions on TikTok to accelerate your growth

  • Predict upcoming TikTok features with Douyin and establish first mover advantage

  • Scaling your content and creating a content plan to grow followers faster

  • Create viral content that will increase your exposure and reach

  • Identify your niche to create relevant and resonating content that will help you obtain a community of loyal followers

  • Advanced hashtag strategy to maximize your organic growth

  • Become viral with branded hashtag campaign and trending hashtags

  • Increase engagement in your posts with growth hacking strategies

  • Influencer Marketing Tactics that will help increase your exposure and convert to sales

01

Introduction

1 lecture • 5min

  • Introduction

    Discover TikTok's immense potential, its growth story, and how to grow followers and create viral content, with quick guidance on Douyin and hashtag-driven organic reach.

    5:13
02

Immense Potential Of TikTok

2 lectures • 5min

  • Immense Potential Of TikTok

    Discover the immense potential of TikTok for business and its rapid growth worldwide. Learn how to gain a competitive advantage by growing followers and creating viral content.

    3:26

  • What is Douyin? and Why You Should Pay Attention To It?

    Explore how Douyin, the Chinese version of TikTok, tests advanced e-commerce features and informs TikTok's future strategies, from in-video shopping to geo-tag reviews and hotel bookings.

    1:49

  • Immense Potential Of TikTok - Recap Quiz

    Activity
03

Getting Started With TikTok

7 lectures • 29min

  • Getting Started With TikTok

    Start your TikTok journey with a step-by-step app walkthrough, learn to optimize your profile for organic reach and credibility, and discover your niche to grow your TikTok account.

    0:37

  • Step-By-Step Walkthrough

    Explore how to sign up, customize your profile, navigate the home screen, create videos with filters and effects, and post with captions and hashtags.

    12:27

  • Creating A Professional Logo

    Create a professional logo to establish a strong first impression on TikTok, using a clear profile picture or a face at 200x200, with an optional six-second profile video.

    2:50

  • Perfecting Your Username

    Learn to craft a unique, clear, and easy-to-remember TikTok username that fits your business or personal brand, cross-check availability, and keep your brand consistent across platforms.

    4:43

  • Getting Discovered With Your Bio Description

    Craft a TikTok bio within the 80-character limit using keywords and hashtags to describe your niche, what you do, and include a call to action and YouTube and Instagram links.

    2:18

  • Everything You Need To Know About TikTok's Algorithm

    Discover how TikTok's algorithm curates the for you page using engagement signals like watch duration, likes, comments, and follows, plus hashtags and keywords you search, and profile visits.

    3:33

  • Finding Your Niche And Topic

    Identify your niche and topic on TikTok by exploring your passions, skills, and problem-solving angles, researching trends and gaps, and staying consistent with a clear niche.

    2:56

  • Getting Started With TikTok - Recap Quiz

    Activity
04

Creating Content To Maximize Your Exposure

8 lectures • 16min

  • Entertain With VASH Framework

    Learn to craft irresistible TikTok content using the VASH framework—value, awe, surprise, and humor—to attract followers, increase watch time, and boost credibility and reach.

    3:24

  • First Impression Matter

    Capture attention from the first moment by shaping your background and what you say. Build a relatable on-screen persona with deliberate body language that engages viewers.

    1:05

  • Content Plan Table

    Use a content plan table to organize your TikTok videos by number, title, summary, and script; keep scripts in Excel or a doc, then consolidate ideas into a master document.

    1:11

  • Shooting Video Format

    Decide between shooting on your phone or uploading each shot based on your style and convenience; there’s no right answer, with some preferring casual TikTok and others cinematic editing.

    1:19

  • Leveraging Existing Videos

    Repurpose entertaining clips from YouTube or Instagram on TikTok, cut scenes to 15–60 seconds, and use TikTok editing tools to boost engagement and grow followers.

    1:18

  • TikTok Content Viral Hacks - Part 1

    Learn how to create viral TikTok content by using trending music, hashtags, and challenges, and by applying filters, stickers, and transitions to tailor content to your niche.

    3:11

  • TikTok Content Viral Hacks - Part 2

    This lecture covers TikTok growth hacks, introducing the AVR format—attention, value, relevance—to craft niche-aligned content; apply the three-second rule and optimized captions and hashtags to boost reach and engagement.

    2:36

  • Scaling Like A Pro With Content - Checklist

    Use a practical content checklist to grab attention within three seconds, generate ideas, rank by brand fit, then shoot, edit, and persistently test for resonance.

    2:08
05

TikTok Hashtag Strategy To Grow Organically

5 lectures • 10min

  • Getting Discovered With Hashtags

    Use niche hashtags to boost discovery on TikTok by tagging posts in captions with specific terms, rather than chasing popular tags.

    1:13

  • Where To Post Hashtags?

    Post hashtags in the caption or comments after editing, using relevant keywords to boost discoverability. Use one to three hashtags, with extra hashtags in comments as a hack.

    1:07

  • Finding The Best Hashtags For Your TikTok

    Find the best hashtags for TikTok by using search and discover, typing keywords, and evaluating top recommended tags to optimize reach and engagement.

    2:40

  • Organizing Your Hashtags

    Save hashtags in a place to copy-paste for TikTok posts, organize them in Excel or Google Sheets, and color-code by category, separating by post or view counts to test later.

    1:42

  • Branded Hashtags

    Branded hashtags connect your brand to audiences and enable viral campaigns. Samsung's Galaxy A campaign in Germany earned over 30 million views through influencer partners and a hashtag challenge.

    2:54

  • Recap Quiz

    Activity
06

TikTok Growth Hacks To Increase Followers

11 lectures • 47min

  • Hashtag Campaign To Go Viral

    Launch a brand hashtag campaign that drives attention and goes viral by choosing an emotion-triggering, unique hashtag, testing it across platforms, and keeping it to one concise tag.

    4:28

  • Hashtag Campaign To Trending Hashtags

    Discover how to push a hashtag campaign to trending hashtags on TikTok using the discover section, paid vs organic promotion, rapid usage, early adoption, and influencer marketing.

    1:54

  • Power of Influencer Marketing

    Explore how to amplify brand reach on TikTok via influencer marketing, hashtag campaigns with trending hashtags, and screening influencers, with collaboration tactics for viral growth.

    4:07

  • Finding & Screening Influencers

    Find and screen TikTok influencers with at least 20k followers who match your niche, verify engagement and authenticity (including verified status), and organize outreach for efficient collaborations.

    5:59

  • Pitching & Negotiating With Influencers

    Identify high-performing influencers and reach out via email, direct message, or call/text. Negotiate terms with clear benefits for the influencer and their followers, including follow-ups and practical email examples.

    6:29

  • Working With Influencers

    Collaborate with TikTok influencers through product shoutouts, paid shoutouts, live streams, and hashtag challenges to boost authenticity, reach, and engagement while preserving creators’ style.

    5:30

  • Influencer Recap

    Master influencer marketing on TikTok by finding influencers with 20k followers and high engagement, pitching personalized offers, and using product shoutouts, live streams, and hashtag challenges to boost brand exposure.

    1:33

  • Growing With a Pro Account & Tester

    Grow your TikTok presence by switching to a pro account for analytics on video views, follower growth, and follower demographics, then apply the 80/20 rule and tester access for features.

    3:33

  • Engagement Growth Hacking Tactics

    Learn how to grow on TikTok through engagement growth hacks, including following niche accounts, liking relevant posts, and thoughtful commenting to build a loyal audience while avoiding bans.

    8:41

  • Reposting Online and Offline

    Grow your TikTok followers by cross-promoting and repurposing content across TikTok, Instagram, and YouTube. Apply offline strategies using QR codes to direct audiences from in-person events to your TikTok profile.

    2:58

  • Trend Listening

    Explore trend listening on TikTok to grow loyal followers by moving beyond training challenges and leveraging trending audio and effects, while studying tech talk culture on the for you page.

    2:02

  • Recap Quiz

    Activity
07

Leverage Douyin To Predict TikTok's Future

5 lectures • 20min

  • Douyin Overview

    Explore Douyin, the Chinese version of TikTok, and its advanced features for users, influencers, and businesses, to anticipate future updates and grow your following and reach in the global market.

    1:01

  • Douyin In-App Features

    Discover Douyin's in-app features, including nearby feeds, city switches, pen posts, a featured section, photos, branded launch hashtags, location tags, and built-in games, with implications for audience reach and engagement.

    6:53

  • Douyin - Search Engine System

    Explore Douyin's search engine to discover topics, trends, celebrity ranking, and brand accounts, with location-based results and product shopping.

    4:07

  • Douyin E-Commerce Capabilities

    Douyin showcases e-commerce features, with merchant tabs, direct purchases, and product tagging across profiles, feeds, and live streams, creating a seamless social shopping experience.

    4:31

  • Predicting TikTok's Upcoming Features

    Predicts stronger online-offline integration and location-based marketing on TikTok, enabling business profiles with address and phone, global content, pinned posts, brand hashtags, and seamless e-commerce with major platforms.

    3:32
08

Case Study: 36k Followers on TikTok/Douyin

7 lectures • 17min

  • Putting it together

    Explore a practical case study that ties together the course lessons, showing how to create, host, and film content for a yarn and tech topic in practice.

    0:36

  • Case Study Overview

    Explore the Dorian case study: a Shanghai luxury care channel that grew to about 36,000 followers in six months without ads or hashtags, delivering luxury insights and thumbnail strategies.

    1:25

  • Importance of the Video Gallery

    Discover how the video gallery design and on-screen titles drive engagement in talking videos. Boost initial clicks and viewer retention with a strong title at the start that clarifies content.

    3:04

  • What You Need To Know: Presentation and Persona

    Learn how presentation and persona in TikTok videos drive growth by using strong first impressions, distinctive intros, thumbnails, and a recognizable style to boost retention and followers.

    3:41

  • Interaction & Comments

    Interact with viewers on TikTok by reading comments for constructive feedback, reply to questions, and acknowledge commenters to boost engagement and spark new video ideas.

    2:43

  • Video Production

    Peek behind the scenes of luxury insert video production, with a tripod setup, backlighting, and scripting. Learn to review takes, refine your angle, and balance originality with competitive research.

    2:43

  • Areas To Improve

    Evaluate the pros and cons of this luxury TikTok channel, balancing brand identity with varied formats, and navigate saturation by mixing roleplay, insights, and collaborative content.

    2:44