Course Curriculum

Facebook Marketing: Fans to Sales

7sections
31lectures
2h 4mtotal

What you’ll learn

  • Convert your Facebook fans into paying customers

  • Grow your Facebook business page with RIGHT type of fans

  • Generate leads and sales from Facebook marketing

  • Create a system to consistently generate hot leads from Facebook

01

Welcome to this course: Facebook Marketing

2 lectures • 7min

  • Introduction to Facebook Marketing course

    Learn how to convert Facebook fans into paying customers and sales through real-life case studies, lead generation campaigns, and lead nurturing strategies.

    4:55

  • Watch this before you get started

    Set up a Facebook business page, post and schedule content, and explore like ads and conversion ads to turn likes into sales, while committing to action and completing homework.

    2:05
02

Facebook marketing psychology

2 lectures • 6min

  • Why people fail to convert Facebook fans into sales

    Explore why Facebook users seek connection, entertainment, information, and relaxation, and why businesses fail to convert likes into sales; learn a proven process to turn fans into paying customers.

    2:35

  • The solution: A system to convert Facebook likes into sales

    Discover the four-step fans to sales system: grow your facebook fans with the right audience, generate leads, nurture them, and convert them into sales and revenue.

    3:44
03

Facebook Marketing: How to get more relevant Facebook Fans

4 lectures • 27min

  • Use these FREE tactics to get initial bump in Facebook likes

    Use free tactics to boost Facebook business page likes: invite friends, add the page to your personal profile, and share offline.

    7:39

  • Facebook like Ads to get the RIGHT type of fans

    Learn to use Facebook like ads to attract the right type of fans with precise targeting, campaign structure, and budget testing to grow your Facebook business page.

    6:06

  • Facebook Ads Demo: How to create a Facebook page like Ad

    Create Facebook page like ads with Ads Manager, selecting the page-to-like objective, targeting Dallas residents aged 20–30 with wedding keywords, and set a budget and image options.

    9:06

  • Facebook Ads Demo: Additional targeting options for Facebook Ads

    Explore additional targeting options in Facebook ads, including income, field of study, home ownership, and travel-related behaviors, then test up to six images for 48 hours.

    4:11

  • Facebook Like Ads

    Activity
04

Lead generation using Facebook marketing

12 lectures • 53min

  • What are lead generation campaigns

    Explore how lead generation campaigns offer incentives for emails or phone numbers, with lead magnets, simple mobile landing pages, and a two-week cross-channel promotion strategy.

    2:57

  • How to pick a compelling lead magnet for Facebook

    Discover how to pick a compelling lead magnet for Facebook lead generation by asking four key questions, ensuring relevance, delivery method, and practical ideas like ebooks or industry reports.

    2:47

  • How to design a landing page on Facebok with some examples

    Design a simple, mobile-friendly Facebook landing page with compelling campaign copy, a clear lead magnet description, an email capture box, and social sharing icons.

    4:23

  • Use HEYO to build your lead generation campaign in 10min (DEMO)

    Demonstrates using HEYO to quickly build a Facebook landing page campaign for lead generation, featuring a sweepstakes template, email capture, countdown timer, social sharing, and publishing to a Facebook page.

    10:07

  • Smart URL and another landing page example (DEMO)

    Design a mobile-friendly smart URL landing page for Facebook campaigns with drag-and-drop customization and prize visuals, then preview on mobile and save the URL to promote campaigns and capture leads.

    2:59

  • Examples of Facebook lead generation campaigns

    Explore examples of Facebook lead generation campaigns and landing pages, showcasing lead magnets such as free ebooks and guides, simple forms, and clear value propositions to capture visitor information.

    2:06

  • Free tactics to promore lead generation campaign on Facebook

    Promote your Facebook lead generation campaign with a launch post featuring a strong image and clear call to action, and sustain momentum through cover-image promos and group sharing.

    5:32

  • Ask others to promote your lead generation campaign

    Learn to boost free traffic for lead generation campaigns by enlisting your support group to share your campaign and lead magnet with a short, simple email.

    2:14

  • Using Facebook Ads to promote lead generation campaigns

    Learn to run Facebook ads for lead generation by selecting precise targeting, using Facebook link ads with lead magnet images, and testing calls to action, images, and audience segments.

    5:12

  • Demo Facebook Ads - Targeting your fans

    Target your page fans with Facebook ads, directing them to your landing page to capture emails with a lead magnet, while using images with less than 20 percent text.

    7:58

  • Demo Facebook Ads - Targeting in your city

    Target residents by city or within a chosen mile radius, set age 25 and up, and refine audiences by excluding page fans to tailor location-based ads.

    2:57

  • Demo Facebook Ads - Targeting by keywords or interests

    Target Facebook ads by specific interests and location, test direct and indirect interests around a lead magnet like a barbecue grill, and set a 50-mile radius for ages 25–65.

    4:17

  • Lead generation landing page

    Activity
05

Nurturing leads from Facebook

5 lectures • 14min

  • What is lead nurturing?

    Facebook marketing hinges on lead nurturing, building relationships before selling, which leads to 50% more sales and 47% larger purchases from nurtured leads.

    2:39

  • Using content marketing & email marketing to nurture leads

    Learn how content marketing and email marketing nurture leads by delivering valuable content—from blogs to videos—before sales messages, testing value emails to educate, engage, and convert.

    3:43

  • How to use Facebook ads to nurture leads

    Apply targeted Facebook ads to nurture leads by uploading your email list to create a custom audience and delivering ads like blog posts, videos, or brand images.

    1:31

  • Facebook Ads Demo - How to create custom audience in Facebook

    Create a custom audience in Facebook Ads Manager by uploading your email list and letting Facebook match emails and phone numbers to users, then use the audience in Facebook advertising.

    2:29

  • Facebook Ads Demo - How to create a Facebook Ad using custom audience

    learn to create a Facebook ad with a custom audience from your email list to drive traffic to a blog, featuring an image and a learn more call to action.

    3:28

  • Lead nurturing process

    Activity
06

Convert Nurtured (HOT) leads into sales

3 lectures • 11min

  • How to convert hot leads into paying customers

    Learn how nurtured leads become paying customers by delivering value, building trust, and using lead nurturing to boost sales opportunities by 20 percent.

    2:06

  • How to use email marketing to convert leads into sales

    Use email marketing to convert leads into sales by nurturing hot leads, highlighting value, and optimizing for mobile with testimonials and case studies.

    3:37

  • How to use Facebook Ads to ask for sales

    Learn to use Facebook ads to drive sales by building fan trust with engaging content and a lead magnet, then target audiences with fan-only discounts and strong calls to action.

    5:02

  • Fans to sales process

    Activity
07

What are the next steps AND BONUS

3 lectures • 6min

  • The conclusions & the next steps for you

    Take action to build your fan base, generate leads with campaigns, nurture them with email marketing, and convert fans into paying customers using Facebook ads.

    2:42

  • All resources & links

    1:00

  • BONUS - Specials on Ali's TOP Courses

    2:04