Course Curriculum

Facebook Marketing: Become a FB Ads Expert in 90 Mins 2017

7sections
26lectures
1h 31mtotal

What you’ll learn

  • Use Facebook’s Power Editor to stop losing money and wasting time

  • Create Facebook ads for as low as 0.001 CPC

  • Properly split-test Facebook ads to find the most performing variation

  • Re-market to website visitors to convert users into sales

  • Choose which bidding option is appropriate for your advertising objective

01

Introduction

3 lectures • 8min

  • My Stats: $40,000 and 30M Page Views in 6 Months

    I show you the potential revenue and traffic you can generate by following my course.

    3:38

  • Who Is Matt LW?

    I give you an overview of my past experiences.

    1:50

  • Course Overview

    I go over what you can expect from this course and what you will learn about Facebook advertising.

    2:20
02

Fundamentals of Facebook Advertising

4 lectures • 10min

  • Facebook Advertising Is An Auction System

    I explain how Facebook determines which ads it displays to which people.

    1:24

  • The Ad Structure

    I give an overview of how to best use each of the 3 levels in Facebook's Ad Structure in order to setup an ad with your desired targeting.

    1:26

  • Ads Manager and Facebook Reports

    I explain how to manage and to analyze your ads once they are created, using Ads Manager and Facebook Reports.

    6:33

  • Recap

    I summarize the main points concerning the basics of Facebook advertising.

    0:44
03

A Comprehensive Understanding of Facebook Advertising

6 lectures • 26min

  • The Campaign Level

    I explain the different objectives from the campaign level of Facebook's ad structure.

    1:12

  • The Ad Set Level

    I go through the concept of an Ad Set, which is where you choose the audience you want to target, where you decide when your ad set will run, where it will run and the bidding setup it will use.

    8:02

  • When to use CPC, CPM, oCPM

    I go over the bidding options available during the creation of an Ad Set and how they differ from one another.

    6:17

  • The Ad Level

    I go over what options you have to design your ad, how to split test your ads and how to improve conversions with a few secret tips.

    4:31

  • Why You Should Use Power Editor

    I explain here why it's absolutely important to use Facebook's most powerful tool: Power Editor.

    3:13

  • Recap

    I summarize the important points of my comprehensive look of Facebook advertising.

    2:27
04

Pushing the Envelope: Advanced Facebook Tips to Keep You Ahead of the Game

6 lectures • 16min

  • Facebook Analysis Tool: Audience Insights

    I talk about Audience Insights, a Facebook tool which allows you to learn more about different audiences on Facebook.

    4:37

  • Custom/ Lookalike Audiences

    I explain what Custom and Lookalike Audiences are and their importance.

    4:16

  • How to Make the Perfect Thumbnail Image

    I show you how to edit your picture thumbnails in order to fit Facebook's requirements.

    1:04

  • Facebook Analysis Tool: Page Insights

    I show you how to use Page Insights to uncover important data about your fans, their behaviour and their interactions with your content.

    3:18

  • Facebook Billing Tips

    I go over a few simple tricks to help you manage your Advertising account itself.

    0:47

  • Recap

    I summarize the main points of advanced techniques of Facebook advertising.

    1:53

  • Final Exam on Course's First Part

    Activity
05

How I Applied What You Just Learned to Make Thousands of Dollars

1 lecture • 9min

  • How I Created my Campaigns, Ad Sets and Ads

    I show you step-by-step how I created my ads to reach millions of users and make thousands of dollars.

    9:24
06

Your Turn to be Successful!

5 lectures • 21min

  • Introduction

    I introduce this section which applies what you learned up until now to specific objectives that advertisers often have.

    1:11

  • Mobile App

    I go over Facebook advertising strategies for startups looking to promote their mobile app using Facebook advertising.

    5:27

  • Selling Stuff Online

    I go over Facebook advertising strategies for companies looking to sell stuff online using Facebook advertising.

    9:04

  • Small Businesses

    I go over Facebook advertising strategies for small businesses who wish to create brand awareness in their local community.

    2:31

  • Videos

    I go over Facebook advertising strategies for advertisers looking to promote a video.

    3:12
07

Conclusion

1 lecture • 1min

  • Thank You

    Thank you for taking my course!

    0:32