Course Curriculum

Facebook Ads and Marketing from Scratch – Beginner to Expert

6sections
23lectures
2h 29mtotal

What you’ll learn

  • How to run effective Facebook ads

  • Set up Everything you Need to Run Your Own Campaigns

  • Track and Optimize your Ads

  • Maximize Your Return on Ad Spent (ROAS)

  • Lower Your Ad Costs Using Advanced Features

  • Choose the Best Audiences To Show Your Ads To

  • Improve Your Sales Funnels Conversions Through Awareness and Retargeting

  • Create Laser-Targeted Ads Optimized For Conversions

01

Setting It All Up

6 lectures • 28min

  • Keys to advertising success

    Master the basics of Facebook and Instagram advertising by aligning market research, audience targeting, and selling basics to craft messages that solve client pain points and drive results.

    5:49

  • Facebook Business Manager

    Learn to set up and navigate Facebook business manager to manage ad accounts, fan pages, and audiences. Explore tools like audience insights, pixels, and catalogs to optimize ads.

    5:27

  • Transferring FB Pages

    Transfer your fan page into Facebook business manager, navigate to business settings and the pages tab, and easily connect your ad accounts from desktop for seamless Facebook ads management.

    4:46

  • Setting Up Ad Accounts

    Learn how to add, transfer, or request access to ad accounts in Facebook business settings, set time zone and currency, and create multiple backups to reduce shutdown risk.

    3:46

  • Connecting Your IG Account

    Connect your Instagram business account to Facebook Business Manager to run ads from your Facebook campaigns, and ensure admin access on your fan page and ad accounts.

    4:22

  • Adding Users and Admins

    Learn to add team members to your business manager, invite them by email, and assign admin or employee access to fan pages and ad accounts.

    4:11
02

The Mighty Facebook Pixel

3 lectures • 16min

  • Setting Up The Pixel

    Learn to set up the Facebook pixel via events manager, install the tracking code on your site, and verify active conversions for leads, opt-ins, and sales.

    5:38

  • Standard Events

    Set up your Facebook pixel events, track conversions with standard events, and map the customer journey using button click tracking for initiate checkout and conversion ads.

    5:34

  • Custom Conversions

    Create and use custom conversions in Facebook ads to track visitors landing on a specific page via the pixel, then activate and verify them in Business Manager.

    5:00
03

Audiences and Targeting

3 lectures • 14min

  • Intro to Audiences and Insights

    Identify and test Facebook ad audiences using audience insights and market research to define your target market, then refine by location, age, gender, and interests.

    5:45

  • Custom Audiences

    Create custom audiences from your email list or uploaded csv, then use lookalike audiences to reach new customers and refine targeting with app activity, video engagement, and lead forms.

    4:01

  • Lookalike Audiences

    Create lookalike audiences from your existing custom audience to reach people similar to your customers, adjust by country and percentage tiers, and test multiple ranges to optimize ad performance.

    3:51
04

Setting Up Your Ads

5 lectures • 43min

  • Boost Posts vs Create Tool vs Ads Manager

    Explore why boosting posts falls short for conversion and how to use ads manager, creative hub, and audience insights to draft, transfer, and optimize Facebook ads for better results.

    4:11

  • Ad Guidelines and Compliance

    Learn Facebook ad guidelines and compliance, including the ad review process and disapproval risk. Ensure privacy policy and terms are in place for lead collection and compliant ads.

    6:39

  • Campaign Levels (what to expect with each option)

    Choose your campaign objective to guide Facebook’s audience targeting, then configure ad sets for budget and audiences, and craft ads with images and text.

    12:24

  • Adset - Targeting, Placement, Budget and Scheduling

    Configure ad set targeting, placements, budget, and scheduling for Facebook lead generation campaigns, test custom and lookalike audiences with separate ads, then scale winning audiences.

    9:27

  • Ad Types

    Explore ad types at the Facebook ads ad level, including image, video, and carousel formats, with tips on captions, headlines, call-to-action, and lead form integration.

    9:59
05

Launching and Running Your Ads

5 lectures • 47min

  • Ad Creation Best Practices

    Develop compelling Facebook ads by mastering image or video appeal, keeping text under 20 percent, crafting clear headlines and CTAs, using pattern interrupts and captions, and conducting split tests.

    12:33

  • What To Expect When An Ad Starts Running

    Launch your ads and let Facebook’s learning phase optimize your audience and costs; aim for 50 conversions or 50 leads in a week, then upgrade to those conversions.

    4:55

  • Metrics and Analysis

    Explore key Facebook ads metrics to assess campaign health, such as cost per result, reach, impressions, CPM, and relevancy score, then optimize by testing audiences and boosting conversion rate.

    12:46

  • Duplicating and Scaling

    Duplicate ad sets and ads to test audiences and creatives, then scale by duplicating with higher budgets rather than modifying running ads, avoiding auction competition.

    10:32

  • Retargeting and Remarketing

    Learn retargeting and remarketing strategies using custom audiences, dynamic site visits, and exclusion rules to reach warm audiences who engaged or purchased, driving timely promotions.

    5:58
06

Wrapping it Up!

1 lecture • 1min

  • Thanks and Next Steps!

    Express gratitude for completing the Facebook advertising course, invite questions, feedback, and suggestions via Udemy, and encourage a positive review to help others learn.

    0:59