Course Curriculum

Using AI and Chat GPT for Social Media Marketing on YouTube

4sections
9lectures
2h 26mtotal

What you’ll learn

  • Understanding AI Fundamentals: Learners will grasp the foundational concepts of artificial intelligence (AI), gaining insights into its applications, implicatio

  • Leveraging Chat GPT for Engaging Content: Students will learn how to integrate Chat GPT to generate creative and engaging content for various social media platf

  • Optimizing Customer Engagement with AI-Powered Chatbots: Participants will master the art of creating AI-powered chatbots using Chat GPT, enabling them to engag

  • Data-Driven Decision Making in Marketing: By employing AI-driven data analysis and insights, learners will understand how to interpret social media data, measur

01

The Class Project

1 lecture • 4min

  • The Class Project

    Use ChatGPT to identify your target audience for YouTube marketing. Submit an seo optimized title, description, and tags for one video as the class project.

    3:34
02

Theoretical Part

3 lectures • 1hr 7min

  • Introduction to YouTube as a Platform

    Explore how YouTube functions as a global platform for advertisers, highlighting organic and paid strategies, search optimization, diverse content, and monetization options to drive measurable reach.

    22:46

  • Organic vs Paid Traffic Traffic

    Analyze the difference between organic and paid traffic on YouTube, including algorithm-driven discovery and SEO. Pair organic and paid strategies to maximize reach with targeted ads and conversion tracking.

    25:03

  • Target Audience Research

    Identify your target avatar through market research, audience personas, and analytics, then tailor YouTube content for organic or paid traffic and continuously test and refine.

    19:16
03

Practical Part

4 lectures • 1hr 14min

  • Using AI to Create our Target Avatar

    Learn to use ChatGPT for audience and topic research. Build a detailed target avatar with prompts, uncovering pain points and deep desires to plan YouTube content.

    19:30

  • Using AI to Create a Content Strategy

    Plan and map a YouTube content strategy with AI, blending long-form videos and YouTube Shorts, and transform long-form content into digestible short clips for a weekly production schedule.

    19:19

  • Turning Long form to Short form Content

    Turn one long form video into multiple short form clips with Opus Clip, driven by AI analyzing the transcript and virality scores, with captions to boost reach on YouTube.

    16:59

  • Search Engine Optimisong our Video Using AI

    Learn to optimize YouTube videos for search engines by crafting search engine optimization friendly titles, descriptions, and tags, using ChatGPT to identify keywords, and align with the search algorithm.

    18:08
04

Thank you message

1 lecture • 2min

  • Thank you message

    Explore how AI and ChatGPT power a YouTube content strategy with SEO and audience targeting, then plan, shoot, and edit compelling videos for organic growth.

    1:43