Course Curriculum

TikTok Marketing: A Beginner’s Guide to Become a TikTok Pro!

10sections
56lectures
5h 26mtotal

What you’ll learn

  • Learn what TikTok is and how to set up your TikTok profile

  • Use the TikToks video editor and create professional videos using only your smartphone

  • Use TikTok's traffic for your website and other social media platforms

  • How to build your own TikTok account organically

  • Use the advanced features of TikTok

  • Learn about TikTok ads and use them effectively

  • Create a personal profile optimized for TikTok engagement

01

Introduction

7 lectures • 32min

  • Welcome to this course!

    Master TikTok marketing and ads to grow your business with an optimized account and targeted audience, through a two-section course with step-by-step guidance.

    1:57

  • How does TikTok Marketing work?

    Discover how TikTok functions as a social network of short self-shot videos—from 30 seconds to three minutes—and unlocks engagement, brand awareness, and organic growth with hashtags and calls to action.

    4:50

  • TikTok Marketing: Create an account

    Create a TikTok account by signing up with email, phone, or social accounts, set a strong password, choose a nickname, and verify email or SMS to get started.

    4:18

  • Getting started with the platform

    Explore the TikTok interface by navigating your profile, inbox, home feed, and creation tools. Master settings, switch accounts, and optimize your bio, cover images, and hashtags to boost engagement.

    4:35

  • Setting names

    Learn the difference between the username and the display name on TikTok. Use a clear username for links and a descriptive name to boost reach and engagement.

    5:13

  • TikTok settings

    Explore basic TikTok settings, including account information, privacy options, notifications, content display, language, screen time, and switching accounts toward a business account.

    6:43

  • How to get a TikTok Business account

    Switch your personal account to a TikTok business account to access analytics, marketing tools, scheduling, auto messaging, and royalty-free sounds, then choose a category and add a bio.

    4:36
02

[FOR BEGINNER’S] The 4 Pillars of the TikTok App

4 lectures • 12min

  • Home

    Explore the four main pillars of TikTok, starting with the home tab and for you page; learn to like, save, comment, share, follow creators, and use live, search, and categories.

    4:08

  • Friends

    Explore the friends tab on TikTok to see content from your connections. Learn how to find, follow, and add friends to personalize your feed.

    2:06

  • Inbox

    Explore the inbox tab beside the plus icon to view activities, messages, and suggested accounts; write messages to followers via the search bar—only when they follow you back.

    2:49

  • Profile

    Explore the profile pillar on TikTok, including profile picture, username, biography, website, followers, likes, videos, saved items, private videos, collections, sounds, and profile views.

    3:00
03

More TikTok settings

5 lectures • 34min

  • The perfect TikTok biography

    Craft a concise TikTok biography by using up to 80 letters of text and emojis, include a link, and add a clear call to action for YouTube or Instagram.

    5:39

  • How can I use the link properly?

    Learn to use TikTok links by connecting Instagram and YouTube, choosing one option or more, and understanding how a link tree and a business profile with activity enable website linking.

    7:23

  • Using TikTok on the PC

    Learn to use TikTok on a PC via browser or app, sign in, browse for you pages, search topics, upload pre-recorded videos, and manage messages and settings.

    3:33

  • How does Linktree works?

    Learn how link tree bundles multiple links into one, create and customize your profile, add links and thumbnails, apply themes and social icons, and share the link on TikTok.

    6:59

  • How the algorithm really works!

    Analyze how the TikTok algorithm works across stages, guided by watch time, likes, comments, and saves. Learn how engagement and follower response affect reach and when to re-upload.

    10:25

  • Write the perfect TikTok Biography

    Activity
04

Graphics & Cover Images

8 lectures • 58min

  • What is Canva?

    Explore Canva as a graphic design platform for visual content creation, including photos, social posts, videos, and YouTube intros, with free and pro versions.

    2:16

  • Create an account

    Create a Canva account by signing up with email (or Google/Facebook), verify via email, and explore Canva's home page and templates for social media design.

    3:08

  • Navigating the Dashboard

    Navigate the Canva dashboard to create designs with templates for social media including TikTok, videos, and custom sizes, exploring free and pro options, uploads, and organization tools.

    7:35

  • Elements, shapes and lines

    Explore Canva's elements, lines and shapes, learn to add text, customize colors and fonts, and apply shadows, outlines, and hyperlinks in designs.

    10:24

  • Photos, videos and uploads

    Navigate photos, videos, and uploads in the TikTok editor, apply filters, crop, flip, and transform assets, and explore pro content and watermark options.

    10:12

  • Overview of fonts & texts

    Learn Canva's text features, including adding text boxes and choosing heading, subheading, and body text. Fine-tune font size, color, alignment, and basic effects like bold, italics, and shadows.

    15:42

  • Create TikTok profile picture

    Create a TikTok profile picture with Canva templates, upload your photo or logo, customize colors, and download a 200 by 200 pixel PNG for TikTok.

    6:07

  • Set TikTok profile picture

    Upload your TikTok profile picture by editing your profile, adjust the circle crop and border, and learn to use Canva for readying images before linking your bio and producing content.

    2:21

  • Create your TikTok profile picture

    Activity
05

Video creation in detail

9 lectures • 1hr 9min

  • Components - Overview

    Explore TikTok video components, including music, sound, text, animation, and effects, and how descriptions, hashtags, and posting details influence engagement and guide your recording choices.

    3:49

  • Video recording

    Record engaging TikTok videos by selecting a 60-second maximum, using camera flip, speed, and retouch options, adding filters and templates, and finishing with post-production music and text.

    8:20

  • Speech, music & sounds

    Record your speech, add music or sounds from TikTok, adjust volumes, and optionally re-record or replace audio to create engaging videos while respecting TikTok's licenses and avoiding copyright issues elsewhere.

    8:07

  • Using filters & effects

    Explore how to use TikTok effects and filters before recording and in post-editing, from trending and green screen options to precise timing with sliders.

    7:53

  • Editing & further possibilities

    Edit your TikTok video in post-production by trimming length, splitting at precise timestamps, adjusting speed and rotation, and refining sound, then enhance with captions, stickers, hashtags, polls, and gifs.

    9:59

  • Add font

    Learn to enhance TikTok videos by adding and customizing fonts, colors, alignments, and backgrounds, plus using text to speech and captions for a more professional look.

    5:50

  • Description & call-to-action

    Craft a precise TikTok description within 150 characters, use hashtags, mentions, and cover text, and include a clear call-to-action to boost engagement.

    8:38

  • Create post with Canva

    Create TikTok videos with Canva using 1080x1920 templates, add text and transitions, and recycle content from YouTube or Instagram for use on TikTok.

    10:19

  • Upload your TikTok video on the PC

    Upload your TikTok video from a PC by logging in, selecting a file under 2 GB, and choosing a cover. Write a 150-character caption with hashtags and emojis.

    6:34

  • Create your first TikTok video

    Activity
06

ChatGPT & AI Tools for Social Media Content Creation

7 lectures • 37min

  • All the prompts in this section

    0:04

  • Social Media Content - Idea Generation / Brainstorming

    Explore rapid social media creation with AI tools like GPT. Create a content calendar, brainstorm names and topics, and craft descriptions and hashtags for cross-platform posts.

    8:48

  • Social Media Content - Content Creation

    Learn to create social media content with AI tools like ChatGPT, Microsoft Designer, and Canva, crafting text, visuals, and templates for Instagram, Pinterest, and Facebook.

    11:25

  • Social Media Content - Descriptions / Captions

    Develop engaging social media descriptions and captions for posts, optimize text by reducing emojis and hashtags, and boost engagement with a question for comments across platforms like Instagram and TikTok.

    5:03

  • Social Media Content - Hashtags

    Master a practical hashtag strategy by generating 5–10 keywords for social media descriptions, validating them with current data, and balancing large and niche hashtags across platforms like Instagram and TikTok.

    4:22

  • Social Media Content - Content Calendar

    Create a cross-platform content calendar that posts two times per week per platform on Instagram, Pinterest, TikTok, and LinkedIn, using video, image, and text formats at strategic times.

    4:49

  • Social Media Content - Responding to Comments

    Respond to social media comments to spark conversations, using ChatGPT prompts to generate short replies and always end with a question to boost engagement in the first ten minutes.

    2:51
07

Hashtags and how to find them

4 lectures • 18min

  • How to use Hashtags?

    Learn how to use hashtags on TikTok to categorize videos, boost discoverability on the for you page, and drive engagement through keyword-rich text and descriptions.

    4:48

  • How do I choose good hashtags?

    Learn to choose effective hashtags on TikTok by using 2–3 big hashtags with several smaller ones, plus a niche community tag, within 150 characters.

    6:07

  • Video settings

    Configure advanced video settings to optimize reach on TikTok by tagging collaborators, adding game links, setting public visibility, enabling comments, duets, stitches, and shares, and confirming music rights.

    6:28

  • Make a list of your top 10 hashtags

    Activity

  • A short break

    Leave a brief review to help improve the course and enhance future learning. Continue with the TikTok marketing beginner's guide after this short break.

    0:30
08

Duet & Stitches

2 lectures • 8min

  • Duet - How to duet videos on TikTok

    Learn how to create a TikTok duet by tapping share, selecting duet, choosing layout options like split or green screen, and posting with the duet hashtag while following copyright tips.

    4:12

  • Stitch - Using posts from others for yourself

    Master stitching on TikTok by selecting a video segment, adding your commentary for several seconds, adjusting your voice and the original audio, and posting with stitch hashtags to boost reach.

    3:45
09

Organic reach

6 lectures • 37min

  • ABC - Method (Attract, Build, Convert) - Reach, Trust, Marketing

    Master the abc method for social marketing—attract reach, build trust through a community, and convert followers into customers, using TikTok as the primary example.

    12:34

  • Reach Tip: Comment, Like, Share

    Boost reach by liking, commenting, saving, and sharing your own and others' TikTok videos, with a call to action; copy the link to share in groups.

    5:34

  • Reach Tip: Save content as draft

    Spread your created TikTok videos across the week rather than posting all on one day, and save drafts to schedule posts for a steady content flow.

    5:31

  • Reach Tip: Repeat best TikToks

    Identify top performing TikToks by views and watch time, then reproduce that content. Emphasize content over hashtags, using numbers and memes to boost reach.

    5:12

  • Reach tip: Social proof through famous people

    Learn how social proof from famous people boosts TikTok reach, using celebrity content and simple Canva videos to attract views, while respecting copyrights.

    3:43

  • Tip: Get more reach through social sharing content - what is it?

    Explore social sharing content to boost reach on tiktok by using memes and emotional stories, pairing engaging music with a compelling narrative and clear share calls to action.

    4:44
10

Analytics

4 lectures • 20min

  • TikTok Analytics: Overview

    Convert to a business profile to access TikTok analytics, then read the general analytics overview—video views, profile views, likes, and unique viewers—across last 7 and 60 days.

    4:34

  • TikTok Analytics: Videos in detail

    Learn to use TikTok analytics on a business profile, analyze seven-day video performance by views, engagement, watch time, and reach across regions, and optimize content strategy from insights.

    4:52

  • TikTok Analytics: Target group

    Analyze your TikTok followers using 60-day windows, gender and age splits, top countries and cities, and peak activity times to define a target group for promotions.

    4:45

  • SocialBlade: How fast do stars grow?

    Socialblade tracks a TikTok account's followers, likes, uploads, and growth trends. It highlights that more posts can lead to more followers, but data may not be 100% accurate.

    6:16

  • Practicing TikTok Analytics

    Activity