Course Curriculum

Influencer Marketing Masterclass To Grow Your E-commerce Biz

9sections
84lectures
7h 39mtotal

What you’ll learn

  • Use Influencer Marketing to scale the traffic and sales associated with their business

01

10 Reasons Influencer Marketing Is Powerful

7 lectures • 42min

  • 10 Reasons - Part One

    Learn the 10 reasons influencer marketing is powerful, including its surge as traditional media fades and growth on Instagram and other platforms, plus a high-level framework for marketers.

    4:03

  • 10 Reasons Part Two

    Explore why influencer marketing works, with stats showing up to 11x traditional ROI, $6.50 return per dollar, and video content driving the most impact in social proof and peer influence.

    6:50

  • 10 Reasons - Part Three

    Explore a transcendent influencer marketing strategy that thrives across YouTube, Instagram, Twitter, and blogs, leveraging influencers to grow your ecommerce brand beyond any single platform.

    7:01

  • 10 Reasons - Part Four

    Repurpose influencer content to extend shelf life, use it on your shop with the Covet app and a Pinterest-style grid, and amplify long-term traffic and ROI on YouTube and Pinterest.

    6:44

  • 10 Reasons - Part Five

    Discover how influencer marketing delivers low-cost entry points, with product gifting and entry-level influencers, evolving into versatile campaigns—from Shopify and Amazon promotions to Instagram boosts and contests.

    6:58

  • 10 Reasons - Part Six

    Develop long-term partnerships with early influencers to turn a $100 video into expanding reach as they grow. Explore ongoing deals, ad spend collaboration, and in-house influencer strategies.

    5:10

  • 10 Reasons - Part Seven

    Influencer marketing offers a powerful, simple on-ramp for e-commerce as hungry creators monetize content and pursue six to seven-figure businesses through authentic, win-win partnerships.

    5:33
02

Where To Find Influencers

10 lectures • 54min

  • Where To Find Influencers - Part One

    Learn about levels of influence from nano to broader creators, where to find influencers across platforms, and how follower count, engagement, and niche fit shape selection.

    3:29

  • Where To Find Influencers - Part Two

    Identify influencer tiers from nano to celebrity and learn how to find them systematically, including free product exchanges and platform considerations, to grow your e-commerce brand.

    4:24

  • Where To Find Influencers - Part Three

    Discover influencers across platforms like Instagram, Facebook, and YouTube, through marketplaces and research, to grow your e-commerce brand, using home organization examples and outreach across DMs and email.

    6:55

  • Where To Find Influencers - Part Four

    Learn to find influencers across Instagram, YouTube, Facebook, and Pinterest, build multi-platform lists, evaluate bloggers for backlinks, and verify paid promotions through disclosures and business inquiries.

    6:56

  • Where To Find Influencers - Part Five

    Learn to find influencers through marketplaces, using Fluence and Viral Nation. The lecture highlights Thomason’s 90,000 influencers and contrasts big brands with smaller creators to find the right fit.

    4:02

  • Where To Find Influencers - Part Six

    Explore how to find and evaluate influencers on Thomaston, from large reachers to micro influencers, using engagement, pricing, and free-product deals to plan campaigns.

    5:28

  • Where To Find Influencers - Part Seven

    Using influencer marketplaces gives access to cross-platform influencer research, secure escrow payments, and quick campaign evaluation tools to measure returns, helping you find the right influencers and optimize your budget.

    4:39

  • Where To Find Influencers - Part Eight

    Discover how researchers on freelancing platforms find influencers for your niche, using intake briefs and research-driven outputs to build targeted influencer lists with contact details.

    6:48

  • Where To Find Influencers - Part Nine

    Explore launching a campaign-driven influencer strategy by testing with a $500 budget across marketplaces or direct outreach, setting goals and tracking leads or sales for scalable results.

    6:21

  • Where To Find Influencers - Part Ten

    Explore how influencers monetize with creative, authentic promotions while clearly disclosing paid collaborations to maintain audience trust across Instagram, Facebook, and YouTube.

    5:15
03

What Influencers Can Do For You - Deal Types & Common Practices

10 lectures • 57min

  • What Influencers Can Do For You - Part One

    Learn how influencers drive sales with coupon codes, affiliate tracking, and pay-for-performance models, plus how to run influencer takeovers and build long-term e-commerce partnerships.

    6:14

  • What Influencers Can Do For You - Part Two

    Partner with influencers to cross-pollinate audiences through guest posts, sponsored posts, and product placements, while planning long-term ambassador roles and giveaways to boost brand reach.

    6:08

  • What Influencers Can Do For You - Part Three

    Explore how influencers drive sales via product-specific coupon codes, trackable landing pages, and retargeting, and learn to implement a robust tracking system to measure converting versus non-converting traffic.

    3:57

  • What Influencers Can Do For You - Part Four

    Leverage contests and influencer shoutouts to grow your email list and drive traffic, using a link in bio to a Rafflecopter signup with layered social actions.

    6:31

  • What Influencers Can Do For You - Part Five

    Discover multi-platform influencer outreach with ready-to-paste scripts, persistent follow-ups, and trackable templates to secure sponsored shoutouts for your niche.

    5:35

  • What Influencers Can Do For You - Part Six

    Identify influencers by posts that outperform in engagement, then tailor similar content and create an influencer style guide to streamline collaborations for e-commerce growth.

    6:58

  • What Influencers Can Do For You - Part Seven

    Build an influencer style guide with simple cut-and-paste copy and photos, empowering creators to adapt in their own voice while using proven 'words that work' phrases; measure your campaign.

    3:16

  • What Influencers Can Do For You - Part Eight

    explores how influencers can grow your e-commerce business by analyzing Instagram likes, engagement, and top posts with practical tools and comparisons.

    4:25

  • What Influencers Can Do For You - Part Nine

    Explore how influencers fit traffic strategies, noting Google, direct, Facebook, and Pinterest drive most referrals while Instagram is not a top referral source; learn affiliate deal ranges and profitability considerations.

    6:42

  • What Influencers Can Do For You - Part Ten

    Discover how keyword competition and language considerations shape influencer-driven e-commerce growth, with strategies for multilingual sites, performance metrics, and visually compelling product storytelling.

    6:56
04

How Much To Pay Influencers

8 lectures • 42min

  • How Much To Pay Influencers - Part One

    Learn practical strategies for paying influencers, from cash fees to product-for-post deals, using averages like $763 per month and cost-of-goods calculations to optimize cash flow and inventory.

    6:00

  • How Much To Pay Influencers - Part Two

    Learn how influencer pay scales with follower counts and engagement, from sub-10k UK deals at about $75 per post to Instagram rates of $5–10 per thousand, guided by engagement.

    5:31

  • How Much To Pay Influencers - Part Three

    Value influencers' creative assets by fairly pricing photos and videos as long-term brand content. Invest in high-quality photography and lifestyle shoots, typically about 35–100 dollars per image, to boost conversions.

    4:04

  • How Much To Pay Influencers - Part Four

    Decide the ideal tracking duration for influencer campaigns, and use Google Analytics with unique codes to measure long-term sales and traffic, including initial payments, product costs, and break-even returns.

    6:59

  • How Much To Pay Influencers - Part Five

    Track influencer deals in spreadsheets, analyze income and ROI across campaigns, and negotiate with integrity to optimize long-term partnerships, using tracking with UTM codes or Shopify coupons to measure results.

    6:57

  • How Much To Pay Influencers - Part Six

    Set up a monthly influencer budget to accelerate traffic and growth, then pair influencer campaigns with weekly contests and giveaways to grow the email list and engagement.

    4:52

  • How Much To Pay Influencers - Part Seven

    Test gender-targeted influencer campaigns across Instagram, Pinterest, YouTube, and bloggers in fitness niche to learn whether male or female influencers perform better, then allocate a monthly budget for 12 campaigns.

    3:07

  • How Much To Pay Influencers - Part Eight

    Calculate contest value by tallying five entry actions, compute cost per engagement from the prize, and compare with other methods to optimize influencer deals.

    4:26
05

Influencer Marketing Integration With Your Other Marketing Efforts

9 lectures • 44min

  • Integration With Your Other Efforts - Part One

    Learn how influencer marketing fits into a broader e-commerce strategy by building a high functioning brand and pursuing product innovation for in-demand, high-margin products.

    3:08

  • Integration With Your Other Efforts - Part Two

    Explore placement innovation by integrating marketplaces like Amazon, eBay, and Shopify for safe ownership of customer data, testing, feedback, and expansion, including Japan.

    5:07

  • Integration With Your Other Efforts - Part Three

    Explore how influencer marketing fits into promotional innovation within digital marketing for e-commerce, combining traffic strategies with branding and private label training.

    4:18

  • Integration With Your Other Efforts - Part Four

    Learn how to integrate your marketing efforts into a defensible e-commerce strategy by strengthening your brand and business model against copycats and competitive threats.

    3:39

  • Integration With Your Other Efforts - Part Five

    Learn five layers to defensible e-commerce: build a profitable in-demand product with strong margins, leverage a near-monopoly marketplace, and treat the brand and marketplace as the product.

    4:45

  • Integration With Your Other Efforts - Part Six

    Build a defensible, high-functioning brand as your ecommerce core, protected by trademark and loyalty, while mastering channels beyond Amazon for stronger discoverability.

    4:52

  • Integration With Your Other Efforts - Part Seven

    Learn how defensible growth arises from an innovative culture, trademark protection, customer influencers, and non-copyable business systems.

    5:51

  • Integration With Your Other Efforts - Part Eight

    Build a defensible business model and master traffic with influencer marketing, integrating defense and offense to control traffic and grow your e-commerce brand.

    5:08

  • Integration With Your Other Efforts - Part Nine

    Explore how influencer marketing fits traffic strategies through the nine traffic sources, from email marketing and organic search to paid ads, and build overlapping flywheels to grow your e-commerce business.

    6:57
06

Influencing For A Deeper Purpose

12 lectures • 1hr 3min

  • Influencing For A Purpose - Part One

    Align your influencer strategy with your purpose and brand. Learn from real-world missteps and ensure disclosures and rival endorsements are handled properly.

    4:35

  • Influencing For A Purpose Part Two

    Apply the iceberg framework to craft an emotionally authentic brand by aligning visible elements—name, logo, tagline, colors—with invisible traits, ensuring legality, and shaping influencer marketing for e-commerce.

    3:43

  • Influencing For A Purpose - Part Three

    Explore how brands adopt a purpose beyond profits through mission-driven initiatives and social causes, clarified by core brand DNA. Distinguish authentic commitment from gimmicks and fake campaigns.

    5:58

  • Influencing For A Purpose - Part Four

    Identify your brand's invisible elements: brand promise, brand personality, and purpose beyond profits, as differentiators guiding influencer marketing and authentic brand building.

    4:10

  • Influencing For A Purpose - Part Five

    Explore how purpose beyond profits creates polarization and strong customer bonds, using examples like brand missions and dog whistles to distinguish your e-commerce brand and drive loyalty.

    6:42

  • Influencing For A Purpose - Part Six

    Audit influencers to ensure their persona and messaging align with your brand objectives, safeguarding your e-commerce positioning from misalignment while pursuing purpose-driven profits.

    6:29

  • Influencing For A Purpose - Part Seven

    Learn how to blend influencer marketing with a purpose-driven charity in the sewing niche, using cross-promotion between Pixie Fair and So Powerful, plus options for partnerships, ownership, and tax-efficient structures.

    6:03

  • Influencing For A Purpose - Part Eight

    Declare your personal passion and mission through your about me page. Align brand positioning with influencer relationships to attract a like-minded community.

    4:51

  • Influencing For A Purpose - Part Nine

    Position your customer as the hero in your brand narrative, feature authentic customer videos, and place your about us page to connect and drive impact.

    4:19

  • Influencing For A Purpose - Part Ten

    See how influencer marketing blends purpose with branding through Eddie’s refer-a-friend sweepstakes for punky color in Europe, using standout photography to drive authentic growth.

    5:36

  • Influencing For A Purpose - Part Eleven

    Declaring purpose and aligning your passions with your brand drives authentic influencer marketing, including micro-influencers and giveaways, connecting you with ideal customers and collaborators through transparent storytelling.

    6:24

  • Influencing For A Purpose - Part Twelve

    Identify purpose-driven influencers for specific causes by researching to find those aligned with who you want to become, and collaborate with nonprofits through giveaways and partnerships.

    4:27
07

building Your Influencer Team

5 lectures • 27min

  • Building Your Influencer Team - Part One

    Scale your influencer program by building a practical team and processes, set actionable goals, test for three months, monitor outcomes, and stay connected for ongoing support.

    3:16

  • Building Your Influencer Team - Part Two

    Discover how to build a street team of nano influencers and hire a launch team manager to coordinate a scalable influencer campaign for product launches.

    5:39

  • Building Your Influencer Team - Part Three

    Establish a dedicated monthly influencer marketing budget aligned with revenue, then build a scalable team with clear roles, starting with a relationship manager for influencers.

    6:29

  • Building Your Influencer Team - Part Four

    Define KPI-driven tracking for an influencer team, measure ROI with analytics and affiliate tracking, and coordinate content sharing and product launches under a dedicated product manager.

    6:57

  • Building Your Influencer Team - Part Five

    Build your influencer team by hiring virtual assistants and a social media manager to reach out to influencers and forge mutually beneficial partnerships. Leverage FreeUp to scale.

    4:17
08

Hot-Seat Session With Influencer Alejandro Reyes

9 lectures • 50min

  • Hot Seat #1 - Part One

    learn how to build influence to scale your e-commerce brand with real-world stories from a thriving micro-influencer, including niching down, landing major brand deals, and crafting an effective influencer strategy.

    6:48

  • Hot Seat #1 - Part Two

    Discover how fishing and catfish influencers navigate pro staff concepts, nano audiences, and private label strategies to drive Amazon and Shopify sales through affiliate and referral programs.

    5:53

  • Hot Seat #1 - Part Three

    Learn how to leverage influencer partnerships and brand deals to drive traffic and sales, test campaigns with influencers who have small audiences, and decide which content to post across channels.

    3:25

  • Hot Seat #1 - Part Four

    Craft personalized outreach emails that reference the influencer's content and audience, avoid spammy subject lines, and build a clear influencer program with checklists and an auto responder for inbound inquiries.

    6:19

  • Hot Seat #1 - Part Five

    Compare micro and larger influencers to drive units and brand recognition through strategic, long-term partnerships, prioritizing high-quality, niche-aligned content over free shipments.

    3:48

  • Hot Seat #1 - Part Six

    Learn to collaborate with influencers to grow e-commerce: coaching, long-term partnerships, audience targeting and content templates, and multi-video campaigns that win national media and retail placements.

    5:37

  • Hot Seat #1 - Part Eight

    Explore how to negotiate influencer partnerships, set flexible budgets, and secure content rights for cross-channel campaigns, with customized deals on Instagram, YouTube, and Facebook.

    6:57

  • Hot Seat #1 - Part Nine

    Dissects headline hooks, offer clarity, and emotional triggers to capture attention within seconds, guiding you to position your site for influencer marketing and convert cold traffic.

    4:42

  • Hot Seat #1 - Part Ten

    Learn to craft timely influencer marketing campaigns by centering themes around holidays and seasons, and seize the golden era of digital influence.

    6:46
09

Hot Seat #2 With Influencer Brendan Burns

14 lectures • 1hr 20min

  • Hot Seat #2 - Part One

    Discover how to leverage influencer marketing to grow your e-commerce brand, monetize Instagram audiences, and build a brand through Brendan's journey and a live hot seat discussion with Amanda.

    6:58

  • Hot Seat #2 - Part Two

    Learn how a husband-and-wife team built a private-label dog brand on Amazon with double dog chews, developed a brand identity, and launches influencer partnerships through the Thomaston influencer project.

    6:36

  • Hot Seat #2 - Part Three

    Leverage influencers for pet brands on Instagram, build relationships with top creators, and use affiliate or brand ambassador deals to drive sales and grow your personal and business presence.

    6:25

  • Hot Seat #2 - Part Four

    Master influencer marketing for e-commerce growth by driving sales through promotions, tracking ROI with checkout-page links, and leveraging stories and IGY TV with swipe-up options.

    6:59

  • Hot Seat #2 - Part Five

    Leverage warm outreach via following, liking, and commenting before dms, then email with 'influencer marketing free products for a story' to engage mega and dog-brand accounts, plus lookalike targeting.

    6:57

  • Hot Seat #2 - Part Six

    Search dog-themed hashtags like dogs of New York to find influencers with traction, then reach out and pitch brand ambassador opportunities, including free products and a link in bio.

    5:22

  • Hot Seat #2 - Part Seven

    Provide influencers with explicit guidance on caption structure, linking in bio, video or story formats, and geotagging to maximize product visibility and brand reach.

    6:17

  • Hot Seat #2 - Part Eight

    Navigate influencer campaigns by deciding when to update your bio link, use caption links, and prevent broken links, while exploring ambassador and affiliate deals with revenue sharing.

    4:10

  • Hot Seat #2 - Part Nine

    Learn how to use a landing page or link in bio to capture leads, build an email or Facebook Messenger list, and nurture followers with follow-up content.

    5:03

  • Hot Seat #2 - Part Ten

    Explore negotiating link in bio deals, building affiliate programs, and brand ambassador arrangements to monetize posts, track clicks, and use link rotators with reliable backups.

    3:32

  • Hot Seat #2 - Part Eleven

    Learn how to grow an influencer brand to secure free experiences, meals, and travel by building followers, crafting inbound and outbound outreach, and presenting a media kit for collaborations.

    6:27

  • Hot Seat #2 - Part Twelve

    Learn how to track influencer offer compliance and negotiate post longevity, with explicit terms for 24 hours, 1 month, or evergreen, and how to monitor archiving practices.

    6:31

  • Hot Seat #2 - Part Thirteen

    Draft a concise influencer contract template with terms for link in bio, post duration, and archiving. Outline content rights, payment, and a simple approval process to streamline brand deals.

    4:23

  • Hot Seat #2 - Part Fourteen

    Learn actionable steps to close influencer deals and launch dog-related product promotions on Instagram, grow followers, and leverage networks and DMs for collaboration.

    4:08