Course Curriculum

Master TikTok Marketing: Grow Your Brand Organically

9sections
33lectures
2h 10mtotal

What you’ll learn

  • Understand TikTok's Algorithm and Platform Dynamics

  • Develop and Implement Effective Content Strategies

  • Leverage Organic and Paid Promotion Tactics

  • Analyze Metrics to Refine and Scale Strategy

01

Introduction to TikTok and Why It Matters

4 lectures • 14min

  • Understanding TikTok as a Social Media Platform Part 1

    Discover why TikTok thrives on music, effects, and filters in 15–60 seconds. Learn how the For You Page algorithm fuels discovery, engagement, and brand virality among Gen Z and millennials.

    3:00

  • Understanding TikTok as a Social Media Platform Part 2

    Engage audiences with educational, inspirational, and business content that thrives on TikTok. Showcase authentic, relatable videos from Chipotle, the NBA, and small businesses to grow awareness and connections.

    3:08

  • TikTok vs. Other Social Media Platforms Part 1

    Compare TikTok's short-form video and the For You discovery with Instagram and YouTube to explain content performance, virality, and how duets, remixes, and challenges boost brand awareness.

    4:01

  • TikTok vs. Other Social Media Platforms Part 2

    Compare TikTok with Instagram, YouTube, and Facebook to show how TikTok's discovery, creativity, and rapid growth complement your broader marketing strategy, while other platforms support deeper engagement.

    3:55
02

Setting Up and Optimizing Your TikTok Profile

4 lectures • 14min

  • Creating a Compelling TikTok Profile Part 1

    Set up and optimize your TikTok profile to establish your brand identity, using a username, recognizable profile picture, and a concise bio with a compelling call to action and niche.

    3:40

  • Creating a Compelling TikTok Profile Part 2

    Compare personal and business TikTok accounts and unlock analytics, a bio link, and promotional tools to grow your brand. Craft an authentic, refreshed profile that drives engagement and follower growth.

    3:14

  • TikTok Account Types and Analytics Part 1

    Discover the differences between personal and business TikTok accounts, unlock built-in analytics, and add a clickable bio link to drive traffic and grow your brand.

    2:35

  • TikTok Account Types and Analytics Part 2

    Switch to a business account to access TikTok analytics and guide your content strategy. Analyze overview, content, and followers to optimize video views, watch time, traffic sources, and audience demographics.

    4:43
03

TikTok Content Strategy: What Works and Why

4 lectures • 16min

  • Understanding TikTok Content Formats Part 1

    Discover TikTok's short form 15-60 second video formats and how to use standard videos with authentic, engaging storytelling to grow your brand. Leverage editing tools and trends strategically.

    4:06

  • Understanding TikTok Content Formats Part 2

    Explore duets and stitches to collaborate, add commentary with educational content, and leverage user generated content to build social proof and community, growing your brand organically.

    3:58

  • Building a Consistent Content Strategy Part 1

    Develop a consistent TikTok content strategy by balancing quantity and quality, planning with a content calendar, and mixing formats—trends, duets, and educational videos—to engage audiences.

    4:01

  • Building a Consistent Content Strategy Part 2

    Batch creating on TikTok lets you film videos in bulk and schedule posts for consistency. Repurpose content, tailor to TikTok, and use analytics to post when your audience is active.

    3:39
04

TikTok Algorithm: How to Work with It

4 lectures • 17min

  • How the TikTok Algorithm Works Part 1

    Master how the TikTok algorithm powers the for you page by prioritizing watch time and engagement, and learn to hook viewers quickly and invite interaction to reach a larger audience.

    3:32

  • How the TikTok Algorithm Works Part 2

    Leverage trending sounds, challenges, and relevant hashtags to align content with your brand, engage viewers, and optimize captions and visuals for the algorithm.

    4:37

  • Hacking the Algorithm for Growth Part 1

    Discover actionable tactics to hack TikTok's algorithm and grow your audience by maximizing watch time with a sharp first seconds hook and pattern interrupt.

    3:57

  • Hacking the Algorithm for Growth Part 2

    Leverage trending sounds and a mix of popular and niche hashtags to boost discoverability on the for you page, and post consistently while engaging and experimenting with content styles.

    4:34
05

Organic Growth Tactics on TikTok

4 lectures • 16min

  • Leveraging TikTok Trends for Growth Part 1

    Leverage TikTok trends to drive organic growth by identifying and adapting trending sounds, dances, or formats to fit your brand, boosting visibility and authenticity.

    4:04

  • Leveraging TikTok Trends for Growth Part 2

    Act quickly to ride TikTok trends and connect with your audience through timely, relatable content, then create or participate in trends to boost organic growth.

    3:38

  • Collaborating with Other TikTok Creators Part 1

    Collaborate with other TikTok creators to tap into new audiences, boost engagement, and build credibility. Identify aligned creators, reach out respectfully, and offer clear mutual value for partnership.

    4:15

  • Collaborating with Other TikTok Creators Part 2

    Collaborate with other TikTok creators using duets, stitches, and co-created content to cross-promote and boost engagement. Plan branded campaigns and long-term collaborations timed to trends to amplify reach.

    4:28
06

TikTok Ads and Paid Promotion

4 lectures • 16min

  • Introduction to TikTok Ads Part 1

    Discover the fundamentals of TikTok ads, including in-feed ads and branded hashtag challenges, and how targeted paid promotion expands reach and drives specific actions.

    3:48

  • Introduction to TikTok Ads Part 2

    Leverage top view ads and branded effects to gain immediate visibility and drive engagement through interactive hashtag challenges, while using TikTok Ads Manager to plan, target, budget, and measure ROI.

    4:39

  • Organic Growth vs. Paid Promotion Part 1

    On TikTok, balance organic growth with paid promotion to accelerate reach while building an engaged community. Boost high-performing content to achieve time-sensitive goals.

    4:16

  • Organic Growth vs. Paid Promotion Part 2

    Test content types like educational videos, skits, and demos to see what resonates. Use insights to craft targeted ads and balance organic growth with paid promotion across the customer journey.

    3:45
07

Building a Community and Engaging with Your Audience

4 lectures • 16min

  • Creating a Loyal TikTok Audience Part 1

    Define and cultivate a loyal TikTok audience by fostering authenticity, storytelling, and consistent engagement that turns casual viewers into engaged followers who share and support your brand.

    4:00

  • Creating a Loyal TikTok Audience Part 2

    Build a loyal TikTok audience by fostering a sense of community through duets, challenges, and branded hashtags, while staying authentic, consistent, and running contests.

    3:08

  • Handling Negative Comments and Feedback Part 1

    Learn to handle negative feedback on TikTok by staying calm, engaging constructively with criticism, ignoring trolls, and protecting your brand and mental health.

    4:10

  • Handling Negative Comments and Feedback Part 2

    Identify genuine concerns behind negative comments, respond with intent or apology where appropriate, and use constructive criticism to improve, while building a supportive community and protecting mental health.

    4:14
08

Measuring Success and Refining Your Strategy

4 lectures • 17min

  • Tracking Key Metrics for Success Part 1

    Track key metrics to measure TikTok content performance, focusing on views and watch time to understand reach, engagement, and how the algorithm informs your strategy for growth.

    3:07

  • Tracking Key Metrics for Success Part 2

    Track engagement metrics like likes, comments, and shares, plus follower growth, profile views, and conversions to refine your TikTok strategy using analytics.

    4:49

  • Long-Term TikTok Strategy and Scaling Your Growth Part 1

    Develop a sustainable long-term TikTok strategy by posting consistently with high-quality content, planning with a calendar, evolving your brand, and using cross-promotion to deepen audience engagement.

    4:54

  • Long-Term TikTok Strategy and Scaling Your Growth Part 2

    Develop a monetization plan on TikTok through Creator Fund, brand partnerships, and selling products. Track analytics, adapt to new features like live streams and e-commerce, and stay authentic.

    4:14
09

Conclusion

1 lecture • 4min

  • Final Tips for TikTok Marketing Success

    Master TikTok marketing by balancing organic growth with paid promotion, leveraging trends, collaborating with creators, and tracking metrics to grow your audience.

    3:40