Course Curriculum

Social Media Promotion Creatives for All

1section
15lectures
1h 11mtotal

What you’ll learn

  • To design Facebook posts for brand promotion

  • To design Instagram posts for brand promotion

  • To design Blog posts for brand promotion

  • Use of Canva for social media post design

01

Introduction

15 lectures • 1hr 11min

  • Introduction

    Explore how marketing and advertising use social media to connect brands with consumers, leveraging graphic design to capture attention, establish identity, and foster relationships.

    2:48

  • Purpose

    Identify your client and audience to guide color palettes, fonts, and imagery for social media. Apply basic design principles to create emotionally resonant graphics that stand out.

    4:00

  • Technical Tools

    Master practical technical tools for social media design, focusing on visual hierarchy, color palettes, and negative space. Learn canvas’s templates and libraries as a beginner-friendly workflow for raster images.

    2:31

  • Facebook Post 1 - Cafe

    Explore practical graphic design by creating a simple cafe Facebook ad using templates, photos, text, fonts (including free fonts), color, and layered elements.

    5:16

  • Facebook Post 2 - Handicraft

    Design a Facebook cover for a local handicraft artist to advertise a December 5 to 28 sale with 50 percent off, using an arty Indian ethnic style.

    4:38

  • Facebook Post 3 - Supermarket

    Design a relatable Facebook post for a local supermarket using fresh produce imagery, crops, filters, color tweaks, and logo placement to create a cohesive, playful, client-friendly design.

    5:20

  • Instagram Post 1 - Cafe

    Design an eye-catching cafe Instagram post by selecting a preset, optimizing for mobile clarity, adding cinnamon and green leaf visuals to imply natural flavor, and highlighting dates before downloading.

    5:28

  • Instagram Post 2 - Handicrafts

    Collaborate with an artist client to design an Instagram post for the handicrafts and art brand, balancing templates, grid, logo, fonts, colors, and imagery to express the brand vision.

    5:43

  • Instagram Post 3 - Supermarket

    Create an instagram post for a local supermarket by styling a 1080 by 1080 template, exploring bright green themes for fresh vegetables, and integrating client logos with proper background handling.

    3:01

  • Blog Post 1 - Cafe

    Define blogging as a web log with curated content and show how brands use blogs for marketing. Demonstrate a graphic designer designing cafe blog banners with mood and color.

    6:57

  • Blog Post 2 - Handicrafts

    Design a blog banner for a local handicrafts business that captures the artist's personality, using original photos or stock elements, logo placement, and visual hierarchy to boost blog appeal.

    4:08

  • Blog Post 3 - Supermarket

    Design an eye catching blog post visual for a local supermarket, showcasing 3d nutrition and green vegetables with three photos, bold orange typography, and a final ready to post layout.

    5:51

  • Ethics in Design

    Practice ethical design by fact-checking information and using authentic visuals. Align your client work with the message while separating personal views to promote responsible social media promotion.

    6:56

  • Images Search Pro Tip

    Explore ethical and efficient image searching for design projects, using Google search tools to find freely reusable images with clear usage rights and how to avoid copyright pitfalls.

    3:24

  • Pro Tip - Understanding your client

    Learn to build strong client relationships through thorough briefings, active listening, and transparent dialogue, aligning goals, brand guidelines, budgets, and timelines with a concrete design plan.

    5:01

  • Quiz 1

    Activity