Course Curriculum

Social Media Management with Canva and ChatGPT

10sections
52lectures
11h 55mtotal

What you’ll learn

  • Learn what social media management is and why it's important for businesses and brands.

  • Discover the key roles and responsibilities of a social media manager.

  • Learn the essentials of branding and how to create consistent visuals across platforms.

  • Use Canva to design logos, social media templates, and brand kits.

  • Use ChatGPT to define brand tone, voice, and content guidelines.

  • Write captions, post ideas, video scripts, and more with ChatGPT.

  • Design high-quality visual content with Canva, even if you’re not a designer.

  • Understand how to structure daily, weekly, or monthly content.

  • Strategically plan content across platforms using AI tools and templates.

  • Create and optimize Facebook, Instagram, Twitter (X), TikTok, LinkedIn, WhatsApp Business, and YouTube accounts.

  • Brand each page for a professional and consistent online presence.

  • Use Meta Business Suite and Chrome extensions to schedule posts in advance.

  • Save time by using automation tools and AI-driven content scheduling.

  • Learn what works best on each platform: Facebook, Instagram, WhatsApp, X (Twitter), TikTok, LinkedIn, and YouTube.

  • Discover content types, ideal posting times, and engagement tactics.

  • Learn how to build community and respond to comments/messages using AI.

  • Use ChatGPT to write polite, professional replies and call-to-action messages.

  • Use built-in analytics tools to track growth, reach, engagement, and conversions.

  • Learn how to adjust your strategy based on data insights.

  • Use Canva to design short videos and reels.

  • Script and edit with the help of ChatGPT and basic editing tools.

  • Complete real-life projects that can be used in job interviews or client pitches.

  • Get guidance on how to package your work as a portfolio or business offering.

01

Introduction to Social Media Management

4 lectures • 40min

  • Introduction to Social Media Management

    Explore social media management with generative AI, learning content creation, scheduling, analytics, content calendars, branding, and campaigns across Facebook, Instagram, LinkedIn, and more to drive sales.

    5:58

  • Roles and Certification Prep for a Social Media Manager

    Develop social media strategies, manage multiple platforms, analyze analytics, and execute campaigns while building your personal brand and earning a free social media marketing certification from the E Marketing Institute.

    9:10

  • Tools You’ll Be Using: Canva, ChatGPT & More

    Create a dedicated brand Gmail, set up a centralized social media workflow, and plan branding essentials (unique username, hashtag) using Chrome on a PC.

    5:34

  • Overview of Platforms AI Integration: Facebook, Instagram, X, LinkedIn, TikTok

    Explore how generative AI integrates with Facebook, Instagram, X, LinkedIn, and TikTok using Meta AI, LinkedIn AI, and Grok to create posts and banners with ChatGPT templates.

    18:49
02

Branding for Social Media

3 lectures • 1hr 43min

  • Understanding Branding and Basic Branding Guide

    Define a brand concept and identity, choose a logo and slogan, and build flexible brand guidelines using Canva and ChatGPT to craft a cohesive social media brand.

    31:27

  • Creating Brand Guideline Content with Generative AI

    Create brand guidelines with generative AI and Canva, covering logo conceptualization, color palettes, typography, brand kit, logo usage, and exporting a polished document.

    22:32

  • Designing the Brand Guideline

    Design comprehensive brand guidelines with logo usage, color palettes, typography, and mockups using Canva and AI to produce shareable brand introductions.

    49:16
03

Instant Messenger for Businesses

2 lectures • 17min

  • Introduction to Instant Messengers for Businesses

    Explore how instant messengers like WhatsApp empower brands to deliver real time customer service. Set up WhatsApp business, clone apps for multiple accounts, and link devices across mobile and computer.

    11:03

  • Branding a WhatsApp Business Page

    Brand the WhatsApp business page by updating the profile photo, cover page, and logo. Fill the business profile with the address, email, and website to establish a clear e-commerce presence.

    6:20
04

Content Strategy and Calendar Planning

2 lectures • 21min

  • Understanding Social Anthropology

    Explore social anthropology and user anthropology, and how user behavior shapes content on Facebook, Instagram, X, and LinkedIn, guiding platform-specific content strategy, creation, and planning.

    3:28

  • Developing Content Strategies and Calendar

    Develop an effective social media content strategy for Amazon using generative AI prompts and brand guidelines, and create cross-platform weekly and monthly calendars for Facebook, X, LinkedIn, and Instagram.

    17:22
05

Facebook and Instagram Page Setup and Branding for Businesses

13 lectures • 2hr 18min

  • Introduction to Facebook and Facebook Branding

    Learn how to set up a Facebook business page from a personal account, customize branding with logos and covers, connect WhatsApp, and optimize page branding for reach and awareness.

    25:52

  • Types of Content to Create on Facebook

    Explore the types of Facebook content for a branded page, from text posts to graphical images, live content, tagging people, and posts with an action button.

    4:57

  • Facebook Role Based Access and Control Management

    Add and manage page admins with role-based access, inviting users and granting full or limited control. Configure page setup and permissions for content creation, messaging, ads, and insights.

    6:35

  • Introduction to Instagram and Instagram Branding

    Learn to brand a business on Instagram by connecting Facebook and creating an Instagram page. Set a profile with logo and bio, and repurpose Facebook posts for Instagram.

    16:08

  • Linking Facebook and Instagram to Meta Business Suite

    Link Facebook and Instagram using Meta Business Suite to manage pages, messages, and ads in one place; plan a content calendar and schedule posts across platforms to reach more people.

    7:00

  • Creating Brand Post and Engaging Content with AI

    Create and publish brand posts for facebook and instagram using ai, canva, and chatgpt in meta business suite, with cross-platform design and scheduling.

    17:08

  • Creating Reel Videos

    Create reel videos for Instagram and Facebook with Canva and ChatGPT, from script generation to on-screen text and templates, in 9:16 format and featuring the future of shopping in 2025.

    13:42

  • Scheduling Post

    Schedule a video post in meta business suite, upload and preview it on facebook and instagram, and craft captions while adjusting aspect ratio and using canva to resize.

    14:25

  • Upload Reels on Instagram and Facebook

    Post and publish reels on Instagram and Facebook directly, craft captions with brand hashtags like Amazon and shop with Amazon, and manage scheduling via Meta Business Suite.

    4:53

  • Event Marketing on Facebook

    Create a Facebook event with a Canva event cover using your brand logo and colors, promote your blog or YouTube channel, and set date and time for a virtual event.

    8:33

  • Validating Facebook with Ratings and Reviews

    Learn to boost a Facebook business page by using featured posts, uploading photos, and creating collections with e-commerce education branding, then validate credibility with five-star page reviews.

    2:00

  • Introduction to Meta Business Suite

    Discover how to access and navigate Meta Business Suite, connect Facebook and Instagram, and manage posts, ads, stories, reels, inbox, and content planning tools.

    6:22

  • Introduction to Facebook Paid Advertisement

    Explore how to run Facebook paid ads using ad manager and ad center, choose objectives like awareness, traffic, engagement, leads, app promotion, and sales, and track KPIs to measure success.

    10:21
06

X Branding for Businesses

9 lectures • 3hr 1min

  • Introduction to X Branding for Businesses

    Learn to set up and brand a business X account with Canva, including creating a brand page, configuring profile and cover images, crafting expanded bios, and applying brand guidelines.

    18:36

  • Content Creation on X

    Repurpose content across Facebook and Instagram for X, schedule posts, and build a month-long content calendar using Canva and ChatGPT guided strategies.

    48:07

  • Content Strategy with Trend Tables

    Develop a content strategy using trend tables to identify location trends and extract topics. Use Grok to craft posts that boost impressions and discoverability on X.

    19:57

  • X Space and Live Engagements

    Learn to create and manage X spaces for live audio engagements, invite speakers, host Q&A sessions, schedule spaces, and grow your brand through engaging audio conversations.

    3:14

  • X Activities

    Learn how to manage an X account by liking, commenting, reposting, quoting, bookmarking, and organizing through lists and communities for brand engagement.

    17:44

  • Automation Tool for Mass Following and Unfollowing

    Learn to automate Twitter growth using Firefox and the Superpowers for Twitter extension, configuring mass follow and unfollow with limits, bio criteria, and engagement-based targeting.

    26:23

  • Searching and Advanced Searching Techniques

    Explore how to use Twitter searches and advanced searching techniques to find posts by usernames and refine results with exact phrases in quotes and boolean-like operators.

    6:21

  • X for Monetization

    Explore x premium with a detailed tour of subscription tiers, grok ai, x pro, media studio, and monetization features that amplify impressions and post performance.

    33:58

  • Analysis and Metrics

    Explore Twitter analytics for monetization, tracking impressions, verified followers, and engagement over three months, analyze audience demographics, active times, and device usage to optimize content.

    6:13
07

LinkedIn Marketing and Branding for Businesses

7 lectures • 50min

  • Introduction to LinkedIn Marketing

    Learn how to brand and market a company page on LinkedIn from scratch, building on a personal page setup and preparing for the next lesson on creating the company page.

    4:15

  • Introduction to LinkedIn Marketing and Business Page Branding

    Discover how to set up a LinkedIn for business company page, brand with logo and cover, and optimize the about and content creation for growth.

    12:36

  • Content Creation for LinkedIn Pages

    Learn how to create LinkedIn content, including posts, media, polls, articles, documents, and hashtags, using ChatGPT and Canva, with posting and featuring best practices.

    22:45

  • Growing LinkedIn Pages with Invitation

    Invite up to 100 connections to follow your LinkedIn page each month, using geographic targeting (Lagos State, Nigeria) and personal-branding tips to boost followers and engagement.

    2:47

  • Role Based Access on LinkedIn

    Learn how to add and manage page admins on LinkedIn through settings, assign page admins and social media managers, invite collaborators, and hand over control after branding and content creation.

    2:41

  • LinkedIn Analytics and Metrics

    Explore LinkedIn analytics to track impressions, reactions, comments, and engagement, monitor visitors, followers, and leads, and compare activity across date ranges.

    3:05

  • LinkedIn Settings and Final Page Setup

    Configure LinkedIn business page settings to manage admins, inbox options, and job postings, then finish branding with diverse content and follower invitations.

    2:00
08

Video Marketing: TikTok and YouTube for Social Growth

5 lectures • 1hr 16min

  • Introduction to Video Marketing

    Explore video marketing across TikTok and YouTube to boost brand-building for businesses. Apply the four-E framework—educate, entertain, elevate brand authority, engage—and craft a 30-day Canva and ChatGPT-powered content calendar.

    11:22

  • Introduction to TikTok Branding for Businesses

    Set up a business TikTok account, brand the profile with a logo and bio, and post your first video to drive engagement.

    9:57

  • Introduction to YouTube Channel and Branding

    Create and brand a YouTube channel using Gmail, Canva, and YouTube studio. Set up a banner, profile image, watermark, and description with social links and a short video.

    18:03

  • Brief Introduction to Creating Video Content

    Convert long videos into short clips for social media using AI tools and Creative Studio workflows. Learn to paste video links, generate clips with Canva for YouTube and TikTok.

    30:20

  • Video Marketing on YouTube and TikTok

    Learn to upload and optimize videos on YouTube and TikTok, craft hook-driven titles and AI-generated descriptions, choose covers, apply hashtags, and publish to grow your audience.

    6:40
09

Social Media Automation and Management Tools

4 lectures • 59min

  • Canva as a Social Media Management Automation Tool

    Learn to use Canva Pro features such as content planner, brand kits, animation, and background remover to automate social media management during a free trial.

    2:24

  • Creating a Brand Kit on Canva

    Create and customize a brand kit on Canva by uploading your logo, choosing primary and secondary colors, and defining fonts and brand voice.

    17:28

  • Social Media Graphics on Canva

    Learn to craft a brand character using ChatGPT prompts and Canva's image tools, then design cohesive social media graphics—logo, colors, and Instagram posts—without ads.

    15:53

  • Content Planning and Scheduling on Canva

    Plan and schedule content with Canva's contents planner, connect social accounts, and publish across Twitter, Facebook, Instagram, and LinkedIn. Blend Canva with ChatGPT to master social media management.

    23:26
10

Course Conclusion

3 lectures • 30min

  • Automating Your Resume Creation on Canva

    Use Canva AI to draft the ultra resume contents for a social media manager. Edit with Canva Editor, customize details, and export a PDF resume plus a cover letter.

    14:29

  • Freelancing and Job Searching Online

    Learn how to monetize social media skills through freelancing platforms like Upwork, Fiverr, and contract, build a strong portfolio, and search for remote jobs on LinkedIn and job boards.

    14:55

  • Congratulations

    Congratulations on finishing social media management with Canva and ChatGPT; implement everything you've practiced and aim for the top in your endeavors.

    0:30