Course Curriculum

How to Use Facebook Ads to Find Lots Of Paying Customers

4sections
23lectures
1h 59mtotal

What you’ll learn

  • The exact Facebook ad I used to jump-start my marketing agency and generate clients paying me monthly

  • How to turn complete strangers, who've never heard of you, into high paying customers.

  • The process I use everyday to turn page "likes" into paying customers - because you can't deposit "likes" into the bank.

  • How to take your current and previous customers and get them to happily pay you on auto bill every month. (kinda like your gym membership)

  • I'll walk you through the exact presentation that I take all my appointments through to close 95% of the time. Its 100% digital and requires zero face-to-face time.

  • The only service that we provide our customers that's responsible for 100% of my agency revenue and it takes a fraction of the time to deliver results than most online marketing services.

  • Access to a private group of Facebook marketers that can assist you in your ad campaigns.

01

Foreplay

4 lectures • 20min

  • What you'll learn in this course

    I layout the format of the course, what you can expect to learn, and give you and idea of the results you can expect to see from your newfound skill set.

    2:10

  • My actual Facebook ad campaign proposal to a realty group

    In this real world example, I show a proposal I sent to a potential client. This video will show you exactly what you'll be learning to do in this course.

    9:17

  • Spying on your competitors Facebook campaigns

    Will Facebook marketing work for you? Short answer: yes. In this lesson, I'm going to prove to you it will work for ANY niche, and show you exactly how to find out for yourself by identifying your competitors ad campaigns. If your competitors are spending money on ads... it's because it's working.

    3:41

  • How to set realistic goals for a positive return on investment (ROI)

    Ads cost money. Period. The only way you can even begin to call a campaign SUCCESSFUL, is if it brings in more money than is being spent. This is called ROI (return on investment) and I'm going to show you how to calculate this.

    4:27

  • Join the private Facebook group

    Activity
02

Intercourse

7 lectures • 50min

  • Setting up Facebook Business Manager

    If you already have a Facebook Business Manager account and/or ad account, you can skip this lecture. I'll be showing you exactly how to create a business manager account, and then creating an ad account within it.

    2:45

  • Defining an audience most likely to purchase what you're selling

    A Facebook audience is your secret sauce.. it determines exactly who will see your ads. In this lecture, I show you exactly how to create a well-targeted Facebook audience, as well as how to leverage your existing customer list or e-mail list to create a super powerful lookalike audience. A lookalike audience is one Facebook generates that consists of people who are very similar in demographic and interests as your existing customers.

    9:29

  • Campaigns, ad sets, and ads. What's the difference?

    In this lecture I explain the differences between a campaign, ad set, and ads. This will keep you organized and help you understand the workflow of an ad campaign.

    3:26

  • Creating your first Facebook ad campaign

    I show you how to build out your first campaign by setting the objectives, budget, targeting and more.

    10:14

  • Creating Facebook ads that convert

    I will show you how to create an ad that is engaging and captures the attention of someone scrolling through Facebook. Use the attached resources as a guideline and checklist for every ad you create to ensure you hit all of these points.

    13:00

  • Facebook Pixel & retargeting ads

    Have you ever visited a page, and then noticed ads for that business seem to follow you all over the internet? This is the power of retargeting, and in this lecture you'll learn how to set this up and creating retargeting ads of your own for several variables.

    7:47

  • Collecting your leads from Facebook

    Now that you've created your campaign, I'll show you how to collect the leads you're generating as well as how to setup some automation with Zapier and MailChimp.

    3:13
03

Climax

3 lectures • 9min

  • How to find clients

    I show you the step by step process I use to identify which businesses are most likely to spend money on marketing and I show you how to identify if they need my marketing services.

    4:26

  • How to create an amazing Facebook ad proposal that lands clients

    This is how to create an amazing proposal in 2019 that will make you stand out among all of the other marketing agencies out there.

    3:48

  • Proposal script

    This is the exact script to use when sending your proposal videos to potential clients.

    0:26

  • Post your first ad to the private Facebook group for review

    Activity
04

The Morning After (BONUS CONTENT)

9 lectures • 41min

  • My actual Facebook ads proposal to a screen printing company

    Evaluate and optimize Facebook ads for a Santa Rosa screen printing company by using a testimonial video, targeted campaigns, a dedicated landing page with a Facebook pixel for retargeting.

    5:59

  • My actual Facebook ads proposal to a haircutting franchise

    Use Facebook ads and the Facebook pixel for retargeting warm site visitors. Target locals with precise demographics, promote baby's first haircut, exclude barbers, and track offline results with CRM.

    8:50

  • My actual Facebook ads proposal to a private sports fishing charter

    Cameron Wells outlines a targeted Facebook ads campaign for a private sport fishing charter and whale watching tours, using demographic targeting, a video landing page, and retargeting to capture leads.

    5:46

  • Exact audience and ad copy to use to get $11 leads for personal trainers

    0:27

  • Exact audience and ad copy to use to get $7 leads for your marketing agency

    0:49

  • Exact audience and ad copy to use to get $3 leads for screen printing companies

    1:30

  • ROI Calculator for Marketing Agencies - Reverse Engineer your KPI's

    Ever been in a situation where you didn't know how much to charge a potential client or how much they need to spend on ads to be successful? Or maybe you forget to ask for a specific metric from them that's invaluable to calculating your targets. Here's a free calculator on Google Sheets that figures all of this out for you on the fly. You'll be able to reverse engineer your ad campaigns and quickly determine if doing business with someone makes sense for everyone involved. In the video I explain how to use it and go over an e-commerce example and a lead generation example.

    8:12

  • How to target the wealthiest people in the US who can afford your services

    Facebook removed income targeting back in 2018 and replaced it with vague, hardly usable zip code targeting. In this video, we show you how to target people who can actually afford your products and services. Here is a free spreadsheet you can use to target the wealthiest zip codes in the US

    2:11

  • Marketing Automation - Prospecting On AutoPilot

    I've created some software that automatically prospects new clients for you and I'd like to share it with you all!

    6:55