Course Curriculum

Social Media Marketing

3sections
15lectures
1h 30mtotal

What you’ll learn

  • The theory behind Social Media Marketing

  • The Importance of Social Media Marketing

  • Social Media Marketing Activities

  • SMM Process Model

  • SMM Strategies

01

Introduction

1 lecture • 2min

  • Introduction & Welcome

    Explore the basics of social media marketing, from what social media is to platforms, process models, and common strategies. Learn to apply concepts and craft effective campaigns.

    2:17
02

Theoretical Understand of Social Media Marketing

7 lectures • 50min

  • What is Social Media?

    Learn how social media enables real-time communication and discover social media marketing, platforms, strategy, and tools in digital marketing.

    7:52

  • What is Social Media Marketing?

    Discover what social media marketing is and how platforms like Facebook, YouTube, TikTok, Instagram, and LinkedIn inform, persuade, and remind customers to buy using real-time analytics.

    6:39

  • Why is SMM Important?

    Discover why social media marketing is important: it reaches a wider audience cost-effectively, drives fast engagement, boosts SEO and brand authority, and yields insights, traffic, and new leads.

    6:41

  • SMM Activities

    Explore the key activities of social media marketing, including content planning and creation, scheduling, analytics, social listening, community engagement, and advertising, to drive awareness and conversions.

    7:45

  • SMM Process Model

    Explore the five-stage social media marketing process—acquisition, engagement, amplification, and community building—and compare it with the AIDA model to boost brand strength and sales.

    7:03

  • Top SMM Platforms

    Survey the top ten social media platforms—Facebook, YouTube, WhatsApp, Instagram, TikTok, Snapchat, Reddit, Pinterest, Twitter, LinkedIn—and discuss how businesses select platforms to engage audiences and drive profit.

    3:42

  • SMM Strategies

    Learn to design and execute a social media marketing strategy by setting objectives, knowing your audience, researching competitors, selecting right platforms, building presence, planning content and ads, and testing results.

    10:04
03

Social Media Marketing Strategies

7 lectures • 38min

  • Setting the Objectives

    Set clear goals for social media marketing by focusing on awareness, persuasion, and reminder. Drive engagement, leads, and traffic through real-time interaction and community building.

    8:24

  • Know your Audience

    Identify your target audience's demographics, interests, and preferred platforms to tailor entertaining, educational, or informative content and maximize return on investment.

    4:20

  • Know your Competitors

    Know your competitors and research their tactics across platforms, hashtags, tone, and audience engagement; study their responses and resource investment to craft better, high-value content.

    5:16

  • Selecting the Right Platform

    Choose the right social media platform that fits your content and audience, and establish clear brand guidelines—colors, fonts, emojis, and hashtags—to ensure a consistent identity across channels.

    5:37

  • Build Your Initial Presence

    Set up your first social media page across Facebook, Instagram, and TikTok with a consistent business name, essential information, and a valuable initial post to attract followers.

    5:56

  • Creating a Calendar, Running Ads, Testing Ads

    Create and use a content calendar to schedule posts across platforms, set frequency, and test performance; run paid ad campaigns and analyze analytics to optimize strategy.

    6:28

  • Bonus Lecture

    1:39