Course Curriculum

Social Media Marketing : Tiktok, Reels & Shorts

5sections
15lectures
2h 11mtotal

What you’ll learn

  • Create viral short-form videos for TikTok, Reels, and YouTube Shorts using proven storytelling and editing frameworks.

  • Understand and leverage platform algorithms to increase reach, retention, and engagement across all major short-form platforms.

  • Build and grow a loyal audience by turning casual scrollers into followers, fans, and paying customers.

  • Monetize short-form content through brand collaborations, affiliate marketing, and creator fund opportunities.

  • Analyze and improve performance using key metrics such as retention rate, completion rate, and click-through rate.

  • Plan, batch, and schedule content effectively with a consistent posting strategy that aligns with trending cycles.

  • Avoid common creator mistakes that limit growth, including poor hooks, inconsistent posting, and weak captions.

  • Master the psychology of virality to craft videos that capture attention and trigger emotional engagement.

01

Introduction

1 lecture • 4min

  • Introduction

    Develop growth for your social media platforms through short-form video content on TikTok, Instagram Reels, and YouTube Shorts, and monetize your presence using algorithm-driven strategies.

    4:15
02

Go Viral Using Short Form Video Contents

3 lectures • 32min

  • Algorithms

    Master interactions and watch time algorithms for TikTok, Reels, and Shorts. Build viral strategies with quick hooks and focus on reshares and saves to beat the algorithm.

    7:32

  • Hook Strategies

    learn to craft powerful hooks for TikTok, reels, and shorts by focusing on the first three seconds, using stitches, text narratives, and subtitles to stop scrolling.

    12:20

  • Interaction Strategies

    Master interaction strategies to boost go-viral potential on reels, tiktok, and shorts by using trending audios and filters, engagement stickers, polls, and location tags.

    11:51
03

Funneling Strategies

5 lectures • 49min

  • Top Accounts in your Niche

    Identify top accounts in your niche, analyze engagement metrics, and follow 50–60 accounts with genuine likes and comments across TikTok, Instagram, and YouTube to leverage algorithm suggestions.

    10:46

  • Funnel without Connecting

    Funnel top-account followers into your own by timely comments and post-notification setup across TikTok, YouTube, and Instagram.

    11:50

  • Networking Strategies

    Learn strategies to build relationships with top niche accounts through frequent comments, story mentions, and personal messages, while delivering high-quality content to reach 10,000 followers.

    11:28

  • Funnel After Connecting

    Learn funnel strategies to grow your audience after connecting with top accounts, using collaborations, mentions, stories, and live sessions across Instagram, TikTok, and YouTube Shorts.

    11:10

  • Interplatform Funneling

    Connect Instagram, YouTube, and TikTok to funnel followers across platforms when one channel peaks, and optimize cross-platform links and banners to grow your reach.

    3:44
04

Content Creation

2 lectures • 12min

  • Resources For Content Creation

    Explore a curated set of resources for content creation, including audio, animations, stock images and videos, icons, background removal, and editing with Canva and Clipchamp.

    9:39

  • Tackle Shortage of Contents

    Develop a 30-day content plan to prevent shortages and keep momentum on Instagram. Plan the next 30 days, post daily, and create 15 additional contents as needed.

    2:50
05

Monetization For Reels, Shorts & Tiktok

4 lectures • 33min

  • Monetization 1

    Discover how to monetize an Instagram page by selling products or services—from ebooks and courses to workshops and one-on-one sessions—using niche targeting, bio links, and reels promotions.

    13:30

  • Monetization 3

    Learn three ways to monetize your Instagram without a product: affiliate marketing, dropshipping, and print on demand; earn commissions by promoting others’ products.

    7:32

  • Monetization 2

    discover two monetization strategies: funnel Instagram followers to YouTube to reach 1,000 subscribers and 4,000 watch hours or 10 million shorts views, and later use paid promotions after 10,000 followers.

    5:49

  • In-App Monetization(Instagram)

    Discover Instagram in-app monetization features, including Reels bonuses, subscriptions, Live Badges, feed ads, and the Instagram Shop, with notes on eligibility, 10,000 followers threshold, availability, and timelines.

    6:16