Course Curriculum

Snapchat Marketing For Business: Quick Start Guide

4sections
19lectures
54mtotal

What you’ll learn

  • Get up and running with the basics of Snapchat QUICKLY

  • Understand how to attract new customers with Snapchat

  • Find your unique advantage to help your business stand out

  • Realize how creating content on Snapchat will help grow your business

01

Course Overview

1 lecture • 1min

  • Intro To The Course

    Launch your Snapchat business quickly with a practical quickstart, posting stories, mastering basics, and applying business and growth strategies to compete with larger brands.

    1:00
02

Get Started With Snapchat

4 lectures • 17min

  • Tour Of The Snapchat App

    Master quick navigation of the Snapchat app with swipe gestures, set up and view stories that disappear after 24 hours, and add friends via snap code, usernames, or nearby discovery.

    6:30

  • Why You Should Be On Snapchat

    Discover why Snapchat matters for businesses: a fast-growing audience, billions of daily clips, and an authentic, informal format that helps brands connect with customers.

    2:20

  • Fast Sign Up + How To Add Your First Snapchat Story

    learn the fast sign up for snapchat and how to add your first story, then edit with text, emoji, and colors before sharing to your story.

    5:47

  • Make Sure You Change These Settings!

    Set up your Snapchat business presence with branded images and moving graphics, then save and share across channels. Configure filters, travel mode, story visibility, and login verification.

    2:47
03

Tips + Tricks For Using The App

4 lectures • 9min

  • How To Change Snap Length

    Learn to adjust snap length from one to ten seconds using the duration control, then share to your story or directly, and delete individual snaps if needed.

    1:30

  • Using Snapchat Filters + Geofilters

    Explore how Snapchat filters and geofilters enhance stories by swiping through time, speed, colors, and location-specific options, plus how to create your own filter for events.

    1:21

  • Snapchat Trick: Get Multiple Lines Of Text! Also, Camera Flip + Multiple Emojis

    Discover quick hacks for Snapchat: flip the camera with a double tap, create multi-line text by pasting from notes, and add multiple emojis for engaging snaps.

    2:30

  • Snapchat Statistics: See Your Following Grow With Story Views + Screenshots

    Learn to track your Snapchat story performance by reviewing views, who viewed, and screenshots, using swipes and the viewers tab to grow your audience.

    4:00
04

Snapchat Marketing + Business Strategy

10 lectures • 26min

  • The Biggest Key To Providing Value + Attracting Others

    Deliver value first on Snapchat by sharing behind-the-scenes tips and audience-focused content that reveals your expertise and personality.

    3:46

  • Why Snapchat Is Different: The Good + The Bad

    Snapchat rewards authentic value over follower counts, with a moving score influenced by how you share and engage. Grow by cross-promoting on other channels, takeovers, and interviews, while being yourself.

    2:56

  • Real World Examples: #1

    Highlight Shandor's rise on Snapchat, drawing on photos with an iPad, engaging the community, and cross-promoting from Snapchat to Instagram to attract sponsored opportunities.

    1:51

  • Real World Examples: #2

    Observe Taco Bell's playful storytelling on Snapchat, where adding personality, drawing on product imagery, and lightweight art boost engagement. Explore collaborations and takeovers to grow your audience.

    1:44

  • Real World Examples: #3

    Explore a real-world snapchat marketing example featuring D.J. Caliente, who uses entertaining, positive storytelling, music industry vibes, and constant snapchat stories to engage fans and build an entrepreneurial persona.

    1:01

  • Find Your Unique Advantage + The RIGHT Focus

    Identify your unique advantage on Snapchat by leveraging your personality, humor, or talents, and focus content on appealing to the younger generation with compelling offerings like coupons.

    1:21

  • Creative Content Ideas For FIVE Different Business Styles

    Explore practical Snapchat content ideas for five business styles, from coach tips and flower shop deals to plumber stories and bike shop insights, plus digital product promotions and cross-platform links.

    6:20

  • Making It DEAD Simple For People To Follow You

    Promote your Snapchat across all platforms and make your snap code easy to find, then explain the value of following you with clear on-screen tips and exclusive coupons.

    3:45

  • Two More Tips To Drive People To Your Snapchat

    Launch Snapchat giveaways to motivate sharing and referrals, and use takeovers and interviews with other photographers or experts to deliver added value to clients.

    1:41

  • Sharing The Small Things To Succeed

    Start quickly and be yourself to succeed on Snapchat, sharing what you know without perfection. Share the small things to bring people close, making the world feel smaller.

    1:33