Course Curriculum

Social Media Marketing ROI Workshop

6sections

17lectures

55mtotal

What you’ll learn

Introduction to the course

Learn to calculate return on investment by channel, compare platforms like Facebook, Instagram, Twitter, and LinkedIn, and optimize your marketing spend with an example Excel sheet.

3:13
What you need to know before getting started

Identify prerequisites to maximize course value, including familiarity with Facebook, Twitter, Instagram, Pinterest, and Google Analytics; commit to action through homework, discussions, and introductions to boost roi.

2:32

What is social media ROI

Learn how social media return on investment is measured in dollars by your time, effort, and resources, and compare channels like Facebook and Twitter to optimize budgets and growth.

2:04
Key elements of social media ROI calculation

Identify your social media investment, including time, costs, and tools, and your return. Apply the return on investment formula (return minus investment) divided by investment to measure performance.

2:07
Reasons to calculate social media ROI

Learn why calculating social media ROI identifies the best performing channels, informs budgeting, reveals cost drivers, and guides future optimization across platforms like Facebook, Twitter, and Instagram.

2:12
What do you need to calculate ROI?

Activity

Challenges with calculating return (do this first)

Identify a single goal for social media marketing and map actions that meet that goal. Assign value to each action, visits, email leads, and conversions, to compute the return.

5:38
PDF/Image - Identify your SM goals and actions

0:03
Steps to calculate your social media return

Identify specific goals and set up tracking with Google Analytics to measure actions; assign dollar values via customer lifetime value and conversion rate to determine each goal's return.

5:46
Demo - Setup goals in Google Analytics

Set up destination goals in Google Analytics to track get started to registration form and thank-you page conversions. Analyze these goal completions in all traffic reports to measure seo-driven conversions.

6:46

Steps to calculate your social media marketing cost

Learn to calculate social media investment by adding labor costs, tools costs, and advertising spend, then compute return on investment using the (return minus investment) divided by investment.

2:07

Example of ROI calculation

This lecture presents a real roi calculation for social media marketing, computing customer lifetime value and download value, and using Google Analytics to compare Facebook and other channels.

7:22
Example 2 of ROI calculation

calculate roi for seo and ppc by linking 20% conversions to a $216 customer lifetime value, tracking registrations with Google Analytics, and applying the roi formula across channels.

6:05
Benefits of social media beyond dollars

Discover how social media marketing adds value beyond dollars: expands brand awareness and reach, enables two-way customer communication, enhances service, builds loyalty, and reduces costs with repeat sales.

2:22
Enhancing your social media ROI

Boost your social media return on investment by reviewing Google Analytics, investing in top performing channels, testing new platforms, integrating with email marketing, and engaging your audience.

2:13
PDF/Image - Calculate the value of actions

0:04

Do this after completing this course

Take action after this course by installing Google Analytics, creating goals, and using the provided ROI template to measure social media return and costs, test ideas, and optimize budgets.

2:31
BONUS - Specials on Ali's TOP courses

2:04