Course Curriculum

Instagram Marketing: The Complete Guide To Instagram Success

10sections
34lectures
3h 25mtotal

What you’ll learn

  • Creating the perfect instagram profile

  • Producing high quality content

  • Attracting highly targeted followers

  • Understanding the algorithm & using it to your advantage

01

Introduction

1 lecture • 2min

  • Introduction

    Discover a complete guide to succeeding on Instagram for beginners and intermediates, covering profile optimization, content that works, algorithm basics, hashtags, and a success mindset.

    2:15
02

Creating The Perfect Profile

7 lectures • 36min

  • Picking a niche

    choose a specific niche for your instagram content, because riches are in the niches, and 1000 true fans can drive long-term growth.

    3:56

  • Choosing your username

    Choose a username that includes your niche to improve discovery on Instagram. Use a display name that repeats the niche above your bio to reinforce SEO and attract new audiences.

    3:00

  • Creating your profile picture

    Create a professional profile picture using a headshot against a blank background, remove the background, and place it in a branded circle with your brand colors for an Instagram presence.

    5:22

  • Writing your bio

    Optimize your Instagram bio by splitting it into four lines: story, positioning, credibility, and call to action, to boost follower conversion and direct traffic to your website or podcast.

    9:32

  • Your website URL

    Optimize your Instagram bio with a single link to a link-in-bio hub like Linktree, directing followers to your website, courses, ebooks, podcast, and YouTube; compare free versus premium options.

    3:01

  • Organising your highlights

    Organize your Instagram profile by creating and labeling at least four highlights that showcase products, services, and growth content, using branded highlight covers to look professional and boost conversions.

    7:12

  • Content & Brand colours

    Use a consistent brand color palette and theme to make your Instagram feed look professional and memorable. Focus on valuable content, since quality drives engagement and follower growth.

    4:10
03

Creating Content

1 lecture • 10min

  • The 3 content types you need to create

    Learn to grow your Instagram presence by balancing three content types: nurturing value content, personable behind-the-scenes posts, and call-to-action sales content, to build trust, authority, and sales.

    9:59
04

Instagram Stories

8 lectures • 45min

  • Why stories are important

    Explore why Instagram stories captivate audiences, differ from feed posts, and build trust and conversions through behind-the-scenes, personal content.

    4:26

  • Instagram story basics

    Master navigating Instagram stories and building engaging content with features like boomerang, layout, handsfree, effects, stickers, text options, and branding consistency.

    8:12

  • Storytelling

    Create engaging Instagram stories by delivering a strong narrative with substance, value, and education or entertainment. Plan daily mini vlogs or topic-focused sequences to sustain engagement and guide viewers.

    4:15

  • Story layout / design

    Learn to craft clean, on-brand Instagram stories with captions, simple layouts, and consistent branding. The module demonstrates practical story creation, captioning, and minimal design tactics to engage viewers.

    10:09

  • App 1: Inshot

    Discover InShot, a free mobile video editor that resizes clips for Instagram stories using a 9 by 16 canvas, with music, captions, stickers, and basic color corrections.

    4:29

  • App 2: Unfold

    Explore Unfold and its abundant templates for creating professional Instagram stories with minimal effort. Select images or videos, resize, edit text, and save polished stories instantly.

    2:53

  • App 3: Mojo

    Utilize Mojo to create animated Instagram stories with multiple templates, including carousel slides, to boost engagement; download Mojo, explore free and pro options, and experiment to find what works best.

    2:47

  • Using stickers

    boost Instagram story engagement by using four stickers—the poll sticker, the question sticker, the DMV sticker, and the quiz sticker—to prompt interaction and gather audience insights for better content.

    7:28
05

Hosting The Perfect Instagram Live

1 lecture • 12min

  • Hosting instagram lives

    Plan and title your Instagram live with a clear topic and structure. Engage in real time, pin instructions, repeat calls to action, and invite guests to boost audience connection.

    11:30
06

The Best Tools For Content Creation

1 lecture • 14min

  • Tools for content creation

    Explore paid and free tools for Instagram content creation, from idea generation to posting and analytics, and borrow ideas from Quora, answer the public, and other platforms.

    14:21
07

Writing Instagram Captions

1 lecture • 10min

  • Instagram captions

    Write long, value-packed captions that complement posts with stories and clear benefits to engage readers. Break up captions with line breaks and end with a clear call to action.

    10:16
08

Instagram Engagement Strategies

4 lectures • 27min

  • Strategy 1: $1.80

    Discover the dollar eighty engagement strategy popularized by Gary Vaynerchuk, where you engage 90 times daily with genuine comments that add value and aim for pinned comments to boost exposure.

    3:41

  • Strategy 2: 10x2

    Implement the 10x2 strategy by following ten creators and ten hashtags, then engage twice with each item across timed sessions for scalable Instagram growth.

    5:51

  • Strategy 3: The 3 Hour Split

    Discover a three hour daily engagement split to grow your Instagram following. Outreach to new accounts, nurture loyal followers, and respond in DMs and stories to turn engagement into growth.

    5:58

  • Strategy 4: The 1-hour growth strategy (for people with little time)

    Master the one-hour growth strategy for Instagram by dividing engagement into four 15-minute blocks, targeting potential clients, big creators, lives, stories, and DMs to build social proof and sales.

    11:42
09

The Instagram Algorithm

2 lectures • 21min

  • How the Instagram algorithm actually works

    Learn how the Instagram algorithm actually works through its three pillars: interest, relationships, and timeliness. Build engagement and post consistently to keep audiences on the app and boost reach.

    8:47

  • How to rank on Instagram explore

    Learn how to rank on the explore page by optimizing initial engagement, building relationship history with viewers, tailoring content to proven interests, and tracking trending creator momentum.

    12:27
10

How To Increase Your Instagram Engagement

8 lectures • 27min

  • Creators who thrive

    Show your authentic self to boost engagement by building trust with a personal brand and a face behind the page. Share behind-the-scenes content to grow a connected community.

    4:00

  • Being the true you

    Show your audience who you are by sharing behind-the-scenes moments and day-to-day life to build trust, boost engagement, and grow credibility as an authentic Instagram creator.

    2:59

  • Building relationships

    Build relationships with your biggest fans to drive referrals and growth, leveraging the 1000 true fans concept. Engage consistently, reward engagement, and follow back.

    2:47

  • Talking in the DMs

    Engage with people who DM you, turn questions into genuine conversations, refer them to other resources, and convert followers into 1000 true fans.

    2:46

  • Utilising stories

    Use Instagram stories as a separate content strategy to give followers a behind-the-scenes look, build trust, and boost engagement by sharing daily life moments and milestones.

    5:20

  • Featuring your fans

    Feature your fans by highlighting top comments in your stories and tagging the commenters, giving shoutouts that encourage meaningful engagement and signal value to the algorithm.

    2:26

  • Having a Call-To-Action

    Include a clear call to action on every post to boost comments, saves, and engagement. Ask questions to prompt conversations and signal the algorithm to widen reach.

    3:25

  • Engaging yourself

    Increase Instagram engagement by actively engaging with others, especially for new pages, using related hashtags, meaningful comments, and outreach to potential fans to reach the first 1000 followers.

    3:30