Course Curriculum

Twitter For Authors: Book Marketing and Brand Building

3sections
10lectures
1h 56mtotal

What you’ll learn

  • 9 Video Lessons and 9 PDF checklists

  • Build a targeted readership on Twitter eager to read your books

  • Use Twitter to establish your author brand

  • Learn how to use Twitter to connect with and become an influencer

  • Learn how to effectively market and sell your books on Twitter

01

The Basics of Twitter For Authors

3 lectures • 39min

  • Introduction - Twitter Basics for New Users

    In this lesson I go over the Twitter basics for new users. You will also learn all of the ways you can use Twitter as an author to promote your writing. The lesson PDF has a checklist for you to complete. Don't forget to follow me on Twitter (@conniebrentford). Please use the #twitterforauthors hashtag for course related tweets. I monitor that hashtag and I'll get back to you.

    11:20

  • Twitter Marketing With Your Profile

    This lesson teaches you how to create customized links to your books and how to market your writing by utilizing all of the characters in your Bio on Twitter. The lesson also covers basic profile design to attract attention. Links and resources covered in the video are all hyperlinked for you in the PDF.

    11:16

  • What, When, How and Where Part 1

    This video discusses what to tweet and how an author can tweet book related items to engage their audience with out spammimg. The video also covers the value of recommending others and a quick lesson in copywriting to help you "sell" your tweets.

    16:24
02

Intermediate Level Techniques for Authors

3 lectures • 27min

  • Best Practices

    This lesson covers using the conventions of Twitter (retweets, following, @reply, @mentions, hashtags, direct messages) in the best possible way to optimize your time on Twitter.

    9:51

  • What, When, How and Where Part 2

    This lesson teaches you how to use various apps and websites in conjunction with Twitter to minimize your time on Twitter and maximize your social sharing of great content.

    7:29

  • Power User Techniques

    This lesson teaches you the value of creating public and private lists to sort your followers and how to use Twitter interactions to your advantage.

    9:34
03

Advanced Level Techniques for Authors

4 lectures • 50min

  • Advanced Hashtag Use

    This video covers advanced hashtag use for targeted following and tweeting as well as instruction on creating your own hashtags and hashtag chat.

    9:57

  • Increase and Keep Your Followers

    This lesson covers how to increase and keep your followers, how to use analytics to see which tweets gets the most response and how to connect with and become an influencer on Twitter.

    22:50

  • Advanced Search Techniques

    This video shows you how to follow targeted people that already like your genre. The lesson also covers how to track your author brand on Twitter and interact with readers who have purchased your books on Amazon.

    13:53

  • Putting It All Together: Your Personal Strategy

    3:00