Course Curriculum

Influencer Marketing Masterclass : Strategy & Growth

10sections
10lectures
1htotal

What you’ll learn

  • Understand the fundamentals of influencer marketing and how it fits into modern digital marketing strategies

  • Identify and select the right influencers based on niche, audience quality, and campaign goals

  • Plan and execute effective influencer marketing campaigns from start to finish

  • Create high-converting content strategies in collaboration with influencers

  • Set clear campaign goals, define KPIs, and measure performance effectively

  • Track campaign results and calculate ROI using real-world metrics and tools

  • Negotiate pricing, manage budgets, and maximize return on influencer partnerships

  • Build long-term relationships with influencers and scale campaigns sustainably

  • Use affiliate and performance-based influencer marketing to drive sales with minimal risk

  • Apply legal, ethical, and compliance best practices in influencer collaborations

  • Leverage advanced strategies like UGC, whitelisting, and multi-platform campaigns

  • Leverage advanced strategies like UGC, whitelisting, and multi-platform campaigns

01

Introduction

1 lecture • 5min

  • Introduction

    Explore influencer marketing as a trust-based collaboration with personal brands, micro- and nano-influencers, delivering authentic content to niche communities while replacing broad ads with targeted, meaningful engagement.

    4:37
02

Understanding the Influencer Ecosystem

1 lecture • 6min

  • Understanding the Influencer Ecosystem

    Navigate the influencer ecosystem—from nano to mega influencers—and apply a four-step funnel (tier, arena, niche, audience analysis) to prioritize relevance over reach.

    6:09
03

Setting Clear Campaign Goals

1 lecture • 7min

  • Setting Clear Campaign Goals

    Define your campaign goal, map it to key performance indicators, budget, and audience, and align with business objectives to create an authentic, measurable influencer marketing roadmap.

    6:40
04

Finding the Right Influencers

1 lecture • 6min

  • Finding the Right Influencers

    Learn to find the right influencers by combining manual hashtag research with data-driven tools, audit engagement rate and follower quality, and ensure brand fit to avoid fake followers.

    6:22
05

Outreach & Relationship Building

1 lecture • 7min

  • Outreach & Relationship Building

    Craft personalized outreach with a clear intro, proposal, and value proposition, decide email or dm based on the creator, negotiate pricing, deliverables, timeline, and usage rights for a win-win partnership.

    6:34
06

Campaign Planning & Strategy

1 lecture • 5min

  • Campaign Planning & Strategy

    Master the influencer campaign playbook from strategy to signature by choosing the right campaign type, drafting a clear brief, and aligning timelines, legal terms, and analysis.

    5:16
07

Content Creation & Collaboration

1 lecture • 6min

  • Content Creation & Collaboration

    Learn the influencer content formula: a three-second hook, four pillars, and authentic storytelling. Master platform-specific formats, collaboration workflows, and repurposing to maximize reach and impact.

    6:11
08

Budgeting & Pricing

1 lecture • 8min

  • Budgeting & Pricing

    Master influencer budgeting by comparing pricing models—flat fee, CPM, affiliate, and hybrid—while learning negotiation, bundling, product gifting, and scaling with micro and macro influencers.

    7:31
09

Tracking Performance & ROI

1 lecture • 6min

  • Tracking Performance & ROI

    Learn to track influencer marketing results with reach, impressions, engagement rate, CTR, and conversions, calculate ROI, and use data to optimize future campaigns.

    5:30
10

Affiliate & Performance-Based Influencer Marketing

1 lecture • 6min

  • Affiliate & Performance-Based Influencer Marketing

    Emphasizes affiliate influencer marketing, shifting to performance-based pay supported by tracking links and discount codes, with transparent commissions and scalable, data-driven growth.

    5:35