Course Curriculum

Applied Social Media Marketing: strategies and analytics

3sections
11lectures
2h 35mtotal

What you’ll learn

  • Increasing revenue by creating effective social media strategies.

  • Measuring performance and social media ROI with ease.

  • Improving productivity with powerful social media reports and audits.

  • Outsmarting competitors with the right set of data and an actionable plan.

  • Using Facebook Pixel and Google Analytics to get more purchases and conversions.

  • Discovering social media marketing tools that give an unfair advantage.

01

Three biggest challenges in social media

4 lectures • 43min

  • Introduction to the three biggest challenges in social media

    Hello and welcome to my Applied Social Media Mastery! In this introductory lecture I summarize what is the Applied Social Media Mastery about.  It is about overcoming the three biggest challenges in social media. We will learn how to eliminate these problems during the entire course. Overcoming the three biggest challenges in social media will help you to improve your work and achieve your mastery faster.

    7:13

  • Measuring your return on investment

    Some social media activities won't bring you visible results overnight. However, there is a way to make your social media progress noticed! All you need to do is to show your social media return on investment (ROI). Lecture 2 is all about measuring the ROI in the social media context.

    10:06

  • The monetary value of your social media

    In this lecture I will teach you 2 simple methods to attach a monetary value to your social media activities . Thanks to them to you can always measure your performance , show your progress and present THE NUMBERS behind your hard work.  I will show you how to use Google Analytics and FB Pixel for that purpose.

    12:13

  • Securing your budget and tying social media goals to business goals

    The second and the third social media challengers are: securing budget and tying social media goals to business goals. In this lecture you will learn what to do in order to obtain bigger budgets for the social media activities and how to make sure that social media goals reflect the business goals of your company.

    13:20
02

Solutions to overcome the biggest challenges in social media

6 lectures • 1hr 35min

  • Simple steps to create a strategic plan

    To stay productive all you need is a good process. The process will help you prioritize tasks and focus on what matters for your business most instead of focusing on everything and achieving nothing. The process is the first and necessary part of a Social Media Framework. Let's learn about it!

    22:01

  • Understanding your analytics (Facebook Pixel and Google Analytics)

    In this lecture you will learn the basics of analytics and how to use them effectively. You get access to my Social Media Analytics Mastersheet in the resources section! It will help you track the most important metrics. Use my Social Media Analytics Mastersheet every week, fill it with data and analyze it to improve your results.

    19:20

  • Must-measure metrics and their business impact

    In this lesson we are going to focus on the must-measure social media metrics that I grouped in 4 categories . We will also practice how to match a specific metric with your social media goal and what is the business impact of this metric. This lesson is all about a practical application of metrics!

    9:58

  • Technology in social media

    In this lecture we will learn about the pros and cons of technology used in social media. I will share with you my biggest challenges related to technology and how I solved them . Technology is the third necessary element while building your social media frameworks! You need to know it!

    8:50

  • Must-use social media tools

    Not every social media tool is worth your time and money! In this lecture you are going to learn what specific platforms and tools can be a great to improve your performance . I grouped the most useful tools into 4 categories and I highlighted the most important features you should be using to grow your social media channels faster. The social media tools and platforms are necessary to build and execute your social media framework. Start learning!

    19:15

  • Creating your strategic plan with me - PRACTICE

    You already know the process, analytics, tools and you are ready to create your first social media frameworks! Let's learn about: 1. Creating social media framework / Revenue increase 2. Creating social media framework / Brand awareness 3. Creating social media framework / Customer satisfaction

    15:32
03

Social media management vs. social media marketing

1 lecture • 17min

  • Define your role in social media

    What is a difference between a social media manager and social media marketer? If you are a business owner this lecture will help you to hire a right person to meet your business objectives. If you are a social media specialist or you want to become one, this lecture will help you define your role in social media. You will also learn how to use your potential and how to choose the right niche to be successful in social media. You will also learn about a full-delegation of S. Covey. I use this technique to grow the community organically to 1.5 million fans on Facebook and to create a team of dedicated volunteers who built our social media channels.

    17:24