Course Curriculum

Instagram shopping & Facebook shopping feature Masterclass

6sections
18lectures
1h 27mtotal

What you’ll learn

  • creating Instagram shopping feature

  • creating Facebook shopping feature

  • Tagging Product on Instagram both feed and stories

  • publish the product automatically

  • Catalog manager

  • Facebook business manager

  • Creating ads for catalog Sales

01

Introduction

1 lecture • 1min

  • Introduction to the course

    Explore the fundamentals of Facebook and Instagram shopping features and customize settings before signing up. Create and customize your Facebook business manager to manage catalogs and tools in one place.

    1:09
02

Page creation & customization

2 lectures • 10min

  • Facebook Page customization

    Customize your Facebook business page for shopping by setting the category to shopping, applying the shopping template, and adding the shop tab plus a shop now call to action.

    5:25

  • Instagram Page Customization

    Switch to an Instagram business profile, set the category to shopping and retail, and link your Facebook page to enable Instagram shopping. Create a strong bio with a website, ensure your account is in a supported market, and meet eligibility by growing followers (about 50) and posting 10–20 product posts, with a two-to-three-week waiting period.

    4:37
03

Business Manager

3 lectures • 12min

  • Introduction to Business manager

    Learn to use Facebook business manager to centralize assets: Facebook page, Instagram account, audience, and catalog, and to control access while tracking ad spend for coordinated marketing.

    2:59

  • Facebook business manager customization

    Learn to customize and set up your Facebook business manager for shopping features by verifying your email, completing business info, linking pages and Instagram, and connecting the Facebook pixel.

    4:23

  • Facebook Pixel

    install the Facebook pixel on your website to track conversions from Facebook ads, build a targeted audience, and connect your store products to Facebook pages.

    4:27
04

Set Up Shopping Features

9 lectures • 49min

  • 3 different ways of uploading product on Facebook shop

    learn three ways to upload products to Facebook shop: manual uploads, bulk data feed uploads with scheduling, and automatic updates via the Facebook pixel from Shopify and other platforms.

    2:02

  • Verify Domain For IOS Changes

    Learn how to verify your domain for iOS changes to safeguard Instagram and Facebook shop features, using dns records in Shopify or WordPress and confirming ownership.

    5:47

  • Wordpress Domain Verification in business manager

    Discover how to verify a domain in Facebook business manager by adding a verification code to WordPress via a plugin and saving.

    3:09

  • Linking shopify to Facebook

    Connect your Shopify products to Facebook by linking your business manager and page, install the Facebook pixel, and publish items to your Facebook shop while managing approvals.

    7:09

  • Catalog Manager & Uploading Product Manual

    Create and manage a Facebook and Instagram catalog using the catalog manager. Add products manually or via ecommerce feeds and connect the catalog to your page for shopping.

    11:05

  • Sign Up for Instagram shopping

    Learn how to sign up for Instagram shopping, connect your catalog and Instagram business settings, and submit the application to enable shopping across Facebook and Instagram.

    10:16

  • Approved for Instagram shopping Feature

    Your account is approved for the Instagram shopping feature; learn the steps after this notification to add product in your post and story and start applying product tagging.

    0:40

  • Tagging Product in feed

    Learn how to tag products in Instagram feeds by connecting your catalog, activating the shopping tab, and tagging approved products in posts to drive shop visits.

    5:34

  • Tagging Product in stories

    Learn to tag products in Instagram stories using the product sticker, add shop now links, incorporate hashtags, and preview how customers checkout on the linked website.

    2:53
05

Creating Dynamic ads

2 lectures • 14min

  • Creating A Product Set

    Create a product set by selecting the e-commerce manager, choose products, and name the set. Apply filters by product type, brand, or price, and prepare a single advertisement.

    3:19

  • Dynamic Catalog ads

    Learn to set up dynamic catalog ads in ads manager, optimize budgets, target audiences, choose placements, and track outcomes for shop now campaigns on Facebook and Instagram.

    10:14
06

Instagram Growth Plan

1 lecture • 1min

  • Instagram Growth Plan

    Learn the engagement-focused content strategy for growing a brand on Instagram, and use the included Instagram content calendar template to post consistently, save time, and boost sales.

    1:24