Course Curriculum

Become A Freelance Social Media Manager Home Business

6sections
29lectures
1h 51mtotal

What you’ll learn

  • Absolute Beginner Tips to develop a social media strategy

  • Absolute Beginner Tips to manage social media channels such as Facebook, Twitter, Pinterest and Instagram

  • Absolute Beginner Tips on how to get freelance clients

  • Absolute Beginner Tips to boost your employability & start a home business

01

Day 1 Introduction To Social Media Marketing

3 lectures • 18min

  • Day 1 Introduction To Becoming Social Media Marketing Manager

    Become a freelance social media manager by developing a strategy to boost brand awareness and engagement across major channels, including Facebook, Twitter, Instagram, plan campaigns, and manage posting schedules.

    7:22

  • Specialise in a platform

    Specialize in a few platforms and tailor your approach for each. Choose one to three platforms—Instagram, Pinterest, Facebook, LinkedIn, or Twitter—and leverage their strengths to reach and engage customers.

    6:35

  • Day 1 Introduction To Social Media Marketing

    Activity

  • How much should you charge

    Some even make extra income running workshops and speaking at conferences and other events

    3:38
02

Day 2 Master copywriting for social media

4 lectures • 11min

  • Day 2 copywriting for social media

    copywriting for social media training

    1:09

  • copywrite

    Master customer-centered copywriting by explaining how a product or service solves problems in simple terms and highlights clear benefits for the audience.

    2:10

  • Instagram copywriting

    learn Instagram copywriting basics

    6:46

  • copywriting

    Activity

  • copywriting

    0:29
03

Day 3 social media content

7 lectures • 33min

  • Day 3 social media content

    Maintain branding consistency by using the client’s colors across all social platforms. Craft relevant, valuable posts that benefit the audience and align with seo and branding strategy.

    2:47

  • content marketing

    Champion content marketing as the king of marketing, attracting audiences with free, non-intrusive content and guiding them to your consistently branded site while building trust.

    3:59

  • content

    Develop a cohesive content marketing and social media strategy that captures leads, fuels email marketing, boosts website visits, and improves SEO by targeting a well-defined buyer persona.

    3:40

  • Batch creating content

    Batch content to stay ahead, reduce burnout, attract followers, and nurture current audiences with stories and community posts, then repurpose across reels, shorts, TikTok, and YouTube with Notion and Metrical.

    5:50

  • Curating content Finding content images

    Discover free stock photos on Splash you can download, copy, modify, distribute, perform, and use for commercial or noncommercial purposes to create engaging social media visuals.

    2:20

  • Creating Engaging content for your clients

    Clarify client goals to tailor content and measure success with reach, impressions, website clicks, and followers across platforms, guiding hands-on posting or full-service content creation.

    11:39

  • SEO & social media

    Explore why social media posts rarely rank on Google and why SEO doesn't work well on most platforms, while Pinterest and YouTube differ, using keywords and hashtags to drive traffic.

    2:32
04

Day 4 Getting Started setting up a scheduling app

6 lectures • 25min

  • awareness

    Social media builds awareness through repeated brand exposure, earning trust before the first purchase. The audience journeys from awareness to interest, website visits, newsletter signups, and a long-term sale.

    2:54

  • Learn how to plan social media content calendar

    Plan a social media content calendar by tracking engagement metrics, scheduling posts, and leveraging 80 percent helpful content with 20 percent product promotion to boost brand awareness and audience engagement.

    3:06

  • scheduling reels for free

    Schedule instagram reels for free with a scheduling tool, analyze performance, and auto publish across instagram, tiktok, pinterest, and youtube, using calendar planning and hashtag suggestions.

    5:57

  • Getting Started setting up a scheduling app Automate your business

    Automate your social media workflow with scheduling apps to plan and post across platforms, with Buffer as a preferred option offering a free version and a Chrome extension.

    4:20

  • building interest on social media

    Explore how social media marketing guides the buyer journey from awareness to purchase by creating visually compelling brand content on Instagram and Facebook, driving interest and informed site visits.

    6:19

  • Instagram reels

    1:56
05

Day 5 Get followers

4 lectures • 17min

  • Adding Email Marketing

    Explore adding email marketing as an extra service in social media management, building email lists with a free guide in exchange for emails, and sending valuable content with exclusive offers.

    1:36

  • Grow Followers Fast And Easy

    Use viral giveaways to grow followers fast and build an email list, using the free King Sumo tool to run campaigns with social actions and prizes.

    8:58

  • Free vs Paid Traffic

    Compare paid traffic and free traffic for social media, noting that Facebook and Google ads can be costly per click, while organic growth requires time to build brand awareness.

    2:24

  • paid facebook targeting

    Master paid Facebook targeting to move customers from awareness to conversions by crafting precise audiences, using retargeting, and measuring ROI through Facebook insights and promotions.

    3:57
06

Day 6 - How to find clients

5 lectures • 9min

  • contacting clients

    Outsourcing and social media means there's never been a better time to freelance

    0:58

  • How to find clients

    Learn to find freelance social media management clients through networking, local outreach, and freelance platforms, balance pricing, apply proposals, and target long-term online branding opportunities.

    6:49

  • websites for finding freelance clients

    0:21

  • contacting clients

    0:35

  • Bonus lecture: course resources

    0:09