Course Curriculum

Video Marketing for Lead Generation & B2B sales on LinkedIn

7sections
35lectures
2h 33mtotal

What you’ll learn

  • How to create video marketing in 2021

  • You will be ready to create 1-3 videos per week, starting as soon as you are done with the course

  • How to use video for your social media digital marketing strategy

  • How to create professional-looking video ads with InVideo

  • You will learn to capture your audience with engaging video marketing

  • You will be ready to boost your social media presence with video

  • You will learn how to use video marketing in social media for lead generation and B2C and B2B sales

01

Introduction to Social Media Video Marketing

1 lecture • 6min

  • What to expect from this Video Marketing course

    Discover a crash course that teaches you to create weekly, social media video content using in video, focusing on easy formats and fundamentals for lead generation on LinkedIn.

    5:57
02

Video Marketing Fundamentals

12 lectures • 45min

  • Introduction

    Outline the core concepts you should know before video creation, focus on fundamentals essential for creating great media content, and preview upcoming lessons on talking heads or educational bills.

    0:31

  • What kind of videos should you create

    Start producing video content now to boost your brand with LinkedIn video marketing for lead generation, using two simple formats and keeping invites under 100 daily with about 50% acceptance.

    4:56

  • Choosing a theme for your brand

    Identify topics aligned with your audience to boost engagement. Create content that builds know, like, and trust, using keywords for LinkedIn lead generation and B2B sales.

    3:28

  • Create your content calendar

    Develop a realistic video content calendar to publish one video per week for the next 13 weeks, planning topics and brief descriptions in advance to stay consistent.

    4:44

  • How long should your videos be

    Discover optimal video lengths for lead generation on LinkedIn, Facebook, and Instagram, using 20 seconds to two minutes, with 30–60 seconds for LinkedIn and Facebook, and 15–45 seconds for Instagram.

    3:07

  • How to get ideas

    Learn how to generate ideas for short videos for video marketing on LinkedIn by tapping into audience questions, industry influencers, competitors, personal stories, and repurposing existing content.

    6:52

  • How to choose a title

    Learn to craft keyword-rich, captivating titles for LinkedIn videos (3–6 words), place them in post text and thumbnails, and follow seo principles without clickbait or overthinking.

    4:29

  • Should you use captions?

    Use captions in your LinkedIn video marketing to support lead generation by reaching viewers who watch with sound off, generate captions with scripts or apps even if imperfect; publish weekly.

    2:53

  • Video thumbnails

    Test how thumbnails look on desktop and mobile, decide whether to use a custom thumbnail or the first frame, and use kambah dot com camera to create simple thumbnails.

    4:20

  • Best time to share content

    Learn to maximize engagement by publishing at times aligned with your audience and time zone on LinkedIn, test with a guessing calendar, and benchmark with successful creators.

    5:39

  • Trick to increase visibility

    Publish native videos on LinkedIn or Facebook to boost visibility, as platforms reward content that keeps users on their site rather than linking to YouTube.

    3:07

  • More Tips and Hacks

    1:05
03

Talking Head Video Marketing

5 lectures • 28min

  • When to use talking head

    Talk head videos build closer relationships with leads and clients by appearing on camera; if uncomfortable, start with educational videos and test a few before expanding.

    3:34

  • What to talk about

    Create engaging talking head videos by answering audience questions and sharing helpful, educational content that resonates with potential clients on LinkedIn, building rapport and generating leads.

    3:50

  • How to record it

    Record with your phone, prioritize lighting, sound, and stability to create social media videos. Test different locations and times, avoid noisy streets, and invest only after you’ve proven consistency.

    7:01

  • How to edit it

    Explore affordable video editing for LinkedIn videos using mobile apps on Android or iPhone. The LinkedIn app offers basic editing, with desktop software optional after publishing 10–20 talking heads.

    3:10

  • Example of editing with camtasia

    See a practical Camtasia editing example for LinkedIn videos, covering import, noise removal, adding intros and music, text overlays, and exporting a finished talking-head clip.

    10:19
04

Screencast Video Marketing

3 lectures • 8min

  • When to use screencast

    Discover when to use screencasts for software tutorials, CRM features, or document walkthroughs with voiceover, and learn to combine screen recording with a presenter on screen.

    2:19

  • The tools for screencast

    Explore three screencast tools for video marketing on LinkedIn, highlighting a free option with limited editing, a low-cost subscription, and a premium editor.

    1:37

  • Best tips for screencast

    Master screencast best practices to boost video quality for LinkedIn marketing by recording in a quiet environment, disabling notifications, testing audio, and editing mistakes.

    4:06
05

How to create professional looking video marketing content with InVideo

7 lectures • 44min

  • Intro to professional looking videos

    Discover how to craft professional looking videos for lead generation and B2B sales on LinkedIn, using easy templates for promos, explainers, and educational micro-learning content that build trust.

    7:30

  • Why InVideo

    Discover how InVideo templates help you create affordable social media videos quickly. Your first 22-second video may take about three hours, then you will produce in roughly twenty minutes.

    2:17

  • Quick tour through invideo

    Explore the InVideo platform with a quick tour of tutorials, templates, brand presets, and collaboration features to create social videos for LinkedIn and beyond.

    4:43

  • How to get started with your video

    Learn two simple ways to start your video: customize an Invidia template, or write your script and match it with a premade template, before trying a blank canvas.

    1:47

  • Example 1: Creating your video from a template 1

    Learn to create a video from a template by selecting a template, editing text, colors, logos, and scenes, then download or share the finished video.

    7:07

  • Example 2: Creating your video from a template 2

    Explore creating videos from templates by swapping scenes, replacing images, and adjusting duration and music. Learn to duplicate templates and rapidly produce multiple unique videos for your campaigns.

    6:31

  • Example 3: Creating your video from a script 1

    Create a video from a script using a chosen template and scenes that fit the message. Highlight LinkedIn B2B lead generation methods and invite viewer engagement.

    14:18
06

Organization - Video Management Spreadsheet

4 lectures • 17min

  • How to get your copy of the Downloadable Video Management Calendar

    Download the video management spreadsheet as Excel or OpenDocument to edit, or sign into Google and make a copy for an editable file to organize ideas and tasks.

    1:49

  • How to organize your ideas for videos

    Organize video ideas across dedicated sheets by platform and category, using a master ideas sheet to track concepts, titles, and status from inspiration to recording.

    4:26

  • How to use the master sheet

    Organize the master sheet to manage videos, publishing text, titles, thumbnails, and expiration dates for efficient repurposing and lead generation on LinkedIn.

    8:04

  • How to use the social media sheets

    Master a social media sheets workflow to plan 13 videos for the next three months, align posting days across LinkedIn, Facebook, and Instagram, and track publish times for smarter engagement.

    3:01
07

Conclusion

3 lectures • 5min

  • Repurpose content

    Repurpose your videos across Instagram, Facebook, LinkedIn, and email campaigns to maximize reach; identify evergreen content and track it in a spreadsheet for future republishing.

    1:57

  • Conclusion

    Create and share compelling videos on social media, especially LinkedIn or Instagram, and complete the project to receive feedback and potential client opportunities.

    1:02

  • Bonus

    Thank you for joining this bonus session; leave a review and comment, and explore resources for a playbook to generate 50 high-quality leads in 30 days, plus an in-video discount.

    1:34