Course Curriculum

YouTube Ads 2026: Google Ads, PMax & AI Campaign Mastery

10sections
42lectures
4h 39mtotal

What you’ll learn

  • Build complete YouTube ad campaigns using Claude AI to generate scripts, hooks and ad copy in minutes

  • Launch your first profitable YouTube ad campaign in under 60 minutes, even as a total beginner

  • Master every YouTube ad format: skippable in-stream, bumper, YouTube Shorts ads and in-feed video ads

  • Run Performance Max and Demand Gen campaigns in the 2026 Google Ads interface

  • Use AI to generate and test dozens of ad creative variations without a copywriter or an agency

  • Set up airtight conversion tracking with Google Tag Manager and GA4 before you spend anything

  • Master every YouTube ad format: skippable in-stream, bumper, Shorts ads and in-feed video ads

  • Set up airtight conversion tracking with Google Tag Manager and GA4 before you spend a Dollar

  • How to Target the Most Effective Audiences with Keywords, Placements, and Topics

  • Lower your CPV and CPC while scaling ad spend without breaking ROAS

  • Apply AI-powered Smart Bidding: Maximize Conversions, Target ROAS and Target CPA

  • Use AI to generate and test dozens of ad creative variations without a copywriter or an agency

  • Run YouTube Ads profitably for ecommerce, Shopify, lead generation, affiliate marketing and local business

  • The YouTube Marketing & YouTube Ads Course

  • Secrets to More Real Subscribers with YouTube Marketing - Start Making More Customers & Money With YouTube Today!

  • • Run YouTube Ads profitably for ecommerce, lead generation, affiliate marketing and local business

01

Introduction

4 lectures • 8min

  • Introduction

    Introduction to Course

    2:19

  • Best Youtube Campaigns for Sales/Leads

    Discover how to use YouTube in-stream and discovery ads to drive conversions, sales, and leads with a strong call-to-action, reaching educational and inspirational audiences.

    1:58

  • Marketing Golden Era Today

    Unlock the golden era of YouTube marketing by understanding what people seek, addressing pain points with compelling visual content, and driving leads and conversions today.

    2:04

  • Organic Vs Paid Media

    Clarify the difference between organic and paid media in YouTube marketing, from SEO searches to paid ads with pay-per-click, and why both strategies matter.

    1:55
02

Building Customer Persona

5 lectures • 19min

  • What is Customer Persona

    A customer persona , also known as a buyer persona , is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. Creating detailed buyer personas helps businesses understand their customers (or potential customers) better, making it easier to tailor marketing strategies, product development, and customer service to meet their needs effectively. Why Are Buyer Personas Important? Targeted Marketing: Allows for more precise and effective marketing campaigns. Product Development: Guides the creation or improvement of products that meet customer needs. Sales Strategies: Helps sales teams understand what drives their customers’ purchasing decisions. Customer Experience: Enhances overall customer satisfaction by aligning services with customer expectations. Resource Allocation: Ensures that time and resources are invested in strategies that resonate with the target audience. Components of a Buyer Persona A comprehensive buyer persona typically includes the following elements: Demographic Information: Age Gender Income Level Education Level Occupation Marital Status Location Psychographic Information: Interests and Hobbies Values and Beliefs Lifestyle Personality Traits Behavioral Information: Buying Habits Brand Loyalty Product Usage Preferred Communication Channels Goals and Objectives: Personal Goals Professional Goals How Your Product/Service Helps Achieve These Goals Challenges and Pain Points: Common Obstacles Problems Your Product/Service Solves Information Sources: Preferred Media Channels Trusted Sources of Information Social Media Usage Decision-Making Factors: Key Factors Influencing Purchase Decisions Budget Considerations Decision-Making Authority How to Create a Buyer Persona Conduct Research: Analyze Existing Customers: Look at your current customer base to identify common traits. Surveys and Interviews: Directly ask customers and prospects about their needs, preferences, and behaviors. Market Research: Utilize industry reports, studies, and data to gather additional insights. Identify Patterns and Commonalities: Look for recurring themes in the data collected, such as similar challenges or goals. Segment Your Audience: Create multiple personas if your customer base is diverse, ensuring each persona represents a significant segment. Develop Detailed Profiles: Fill out each persona with the components mentioned above, giving them a name and a backstory to humanize them. Validate and Refine: Continuously update personas based on new data and feedback to ensure they remain accurate and relevant. Example of a Buyer Persona Persona Name: Emily Thompson 1. Demographic Information: Age: 34 Gender: Female Income Level: $75,000 annually Education Level: Bachelor’s Degree in Marketing Occupation: Digital Marketing Manager Marital Status: Married with two children Location: Suburban area near Chicago, IL 2. Psychographic Information: Interests and Hobbies: Enjoys yoga, reading marketing blogs, and family activities. Values and Beliefs: Values work-life balance, sustainability, and continuous learning. Lifestyle: Busy professional juggling career and family responsibilities. Personality Traits: Organized, proactive, tech-savvy, and detail-oriented. 3. Behavioral Information: Buying Habits: Prefers online shopping for convenience, loyal to brands that offer quality and excellent customer service. Brand Loyalty: High loyalty to brands that align with her values. Product Usage: Frequently uses digital tools and apps to streamline her work and personal life. Preferred Communication Channels: Email, social media (especially LinkedIn and Instagram), and webinars. 4. Goals and Objectives: Personal Goals: Achieve better work-life balance, stay healthy, and provide the best for her family. Professional Goals: Advance to a senior management position, stay updated with the latest marketing trends. How Your Product/Service Helps: A project management tool that saves time and enhances productivity, allowing her to balance work and family better. 5. Challenges and Pain Points: Common Obstacles: Time management, keeping up with rapidly changing digital marketing trends, and finding reliable tools that integrate seamlessly with existing systems. Problems Your Product/Service Solves: Provides an intuitive platform that simplifies project tracking and collaboration, offers up-to-date features aligned with current marketing needs. 6. Information Sources: Preferred Media Channels: LinkedIn for professional content, Instagram for personal interests, industry blogs, and online forums. Trusted Sources of Information: Influential marketing leaders, reputable industry publications like HubSpot and MarketingProfs. Social Media Usage: Active on LinkedIn for networking and professional development, uses Instagram to share personal moments and follow interests. 7. Decision-Making Factors: Key Factors Influencing Purchase Decisions: Ease of use, cost-effectiveness, customer support, and how well the product integrates with other tools she uses. Budget Considerations: Allocates a specific budget for tools and services that can demonstrate clear ROI. Decision-Making Authority: As a manager, she has significant input in purchasing decisions for her team. Applying the Buyer Persona With Emily Thompson as a buyer persona, a business can tailor its strategies as follows: Marketing Campaigns: Create content that addresses time management and work-life balance, showcasing how the product can streamline her tasks. Product Development: Ensure the product integrates with other popular marketing tools and offers features that keep up with the latest industry trends. Sales Approach: Use LinkedIn for outreach, provide detailed product demos, and highlight customer support and ease of integration. Customer Service: Offer responsive support and resources like webinars and tutorials to help her maximize the product’s benefits. Conclusion Creating detailed buyer personas like Emily Thompson enables businesses to align their strategies with the specific needs, preferences, and behaviors of their target audience. By understanding who your ideal customers are, you can deliver more personalized and effective marketing, develop products that truly resonate, and build stronger relationships that drive long-term success. o1-mini

    3:46

  • Power of knowledge

    Uncover the power of customer persona and data to identify health care keywords and pain points, enabling targeted YouTube and Google AdWords campaigns.

    1:18

  • What is Ad Copy

    Learn how ad copy uses written messages to highlight pain points and benefits, guiding customers toward action and subscriptions on YouTube channels and landing pages.

    1:26

  • What is A/B Testing

    Compare web page versions to identify the highest conversion rate via A/B testing. Plan campaigns with ad groups, ads, CTAs, and landing pages, then invest in the best performer.

    1:35

  • AIDA Model

    Master the AIDA model to craft compelling ad copy with attention-grabbing headlines, interest, desire, and action drivers for YouTube and Google ads using AI-assisted strategies.

    10:57
03

Google Adwords Account Setup Up

5 lectures • 30min

  • What is Google Adwords

    Discover what Google AdWords is as a platform to create YouTube, search, display, dynamic search, and product considerations campaigns, and learn how to create your AdWords account.

    0:39

  • How to setup Google Ads Account

    Learn to set up a Google Ads account, switch to expert mode, enter billing information, and explore the main dashboard to create campaigns and access the Google Display Network.

    2:46

  • New Interface of Google Adwords

    Explore the new Google AdWords interface, learn how to switch to the previous design, and navigate campaigns, ad groups, site links, audiences, and conversions through the updated settings and tools.

    11:54

  • How to Create Google Ads Account ( New Interface)

    Set up your Google Ads account using the new interface, configure AdWords billing, and prepare your first campaigns with step-by-step guidance and optional expert support.

    4:52

  • Types of Google Ads Campaigns and Core Concepts

    Explore the four Google Ads formats: search, display, video, and shopping, and master keyword strategy, ad copy, landing page relevance, and machine learning optimization to boost quality scores and ROI.

    9:51
04

Video Ads Content Creation Strategy

2 lectures • 4min

  • YouTube Video Ads 3 Main Components

    Identify the three main components of YouTube ads: capture attention, educate with golden nuggets addressing pain points, and prompt action with a strong call to action, using a six-second hook.

    2:56

  • Test Strategy for Creating a Profitable Campaign

    Learn testing strategies to create profitable YouTube ads campaigns, analyze results, refine ad copy and ad groups, identify a winning campaign, and scale via AB testing.

    1:31
05

YouTube Ads Winning Strategy

3 lectures • 8min

  • Youtube Ads Winning strategy

    Discover the YouTube winning strategy using 3D targeting—demographics, affinity/intent marketplaces, and video placement—to reach your customer persona, target keywords and channels, and drive leads and sales.

    4:59

  • What is Custom Audience

    Explore 3D targeting with custom URL affinity to reach viewers who visit specific websites and show YouTube ads to users with purchase intent, boosting leads and sales through skippable ads.

    1:35

  • Best Campaign Structure

    Learn to design winning YouTube ads campaigns with multiple ad groups and copies for AB testing, using placement, topics, and custom intent audiences.

    1:54
06

YouTube Ads 3D Targeting Campaign Setup

8 lectures • 1hr 25min

  • Live 3D Targeting Campaign

    Launch a sales and conversions video campaign on YouTube using 3D targeting—affinity, in-market, custom intent, keywords, topics, and channels—plus budgeting and a skippable ad with a clear call to action.

    25:23

  • How to identify competitor keywords

    Identify competitor keywords by using a keyword planner with a website input, download the results to Excel, and filter for high search volume with low competition for YouTube campaigns.

    6:23

  • What is Sequence Campaign

    learn to create a video sequence campaign that boosts awareness and reach with multiple videos, guiding viewers through the funnel toward a call to action and ROI.

    2:23

  • Sequence Campaign Creation Strategy

    Create a sequenced video ad campaign for product and brand awareness using YouTube ads, with custom sequence steps, multiple video variations, and clear calls to action.

    7:40

  • How to create multiple Youtube Ads in Single Campaign

    Learn to create a single YouTube ads campaign with multiple ads in two ad groups: data analysis videos and manual software testing, using keyword targeting and video links.

    17:38

  • Youtube Ads Format Skippable/ Instream Ads

    0:20

  • Youtube Conversion tracking Campaign 2026

    offical google ads channel https://www.youtube.com/watch?v=ZkepYbo9obY&t=1s

    5:19

  • How to Create Youtube Ads Campaign ( New Interface ) 2026

    Learn to create a YouTube ads campaign in the new Google Ads interface, selecting video views, budgeting daily, and configuring location targeting, audiences, and call-to-action details.

    20:15
07

Youtube Ads with Claude AI

6 lectures • 41min

  • How to create High Converting Ad Copy

    4:41

  • Social Media Marketing with Claude AI

    8:03

  • Keyword Research with Claude AI

    7:02

  • How to Connect Google Ads Account with Claude AI

    7:21

  • Google Ads ( Youtube ) Campaign Creation with Claude AI

    7:40

  • Youtube Ads/ Website SEO with Claude AI

    5:47
08

AIDA Formula key for success

3 lectures • 34min

  • AIDA Formula key for success

    Apply the AIDA formula to craft copy that attracts, arouses interest, creates desire, and drives action. Use headers and subheaders, tease with intrigue, highlight benefits, and issue calls to action.

    11:34

  • D2C Vs Lead Generation

    Explore the differences between direct-to-consumer and lead generation, from money now sales to building a longer pipeline of marketing qualified leads (MQLs).

    10:46

  • How to Avoid Cheap Leads

    Diagnose why cheap leads destroy ROI and implement a revenue-focused framework with proper conversions, value-based bidding, a leaky funnel fix, and disciplined decision making.

    11:48
09

YouTube Remarketing Strategy

4 lectures • 16min

  • What is Remarketing

    Discover how to use YouTube remarketing to retarget viewers of your videos by building a custom audience of views, delivering targeted ads to keep your product top of mind.

    1:46

  • How to Create Youtube Remarketing Audience

    Learn to create a YouTube remarketing audience by linking your YouTube channel to your Google Ads account. Then set up linked accounts to enable remarketing for future campaigns.

    4:22

  • Remarketing Audience Continue Lecture

    Create a YouTube remarketing audience via the audience manager, targeting channel visitors, video viewers, and subscribers, with a minimum size over 1000 and data populating for 24 hours before campaigns.

    6:33

  • How to use Remarketing Audience

    Create a remarketing audience in a Google Ads leads campaign using audience segmentation and custom segmentation to retarget and drive leads and sales during the 24-hour populate window.

    2:54
10

Google Ads New Interface

2 lectures • 33min

  • New Dashboard for Google Ads

    Explore Google's new AdWords interface, navigate campaigns, ad groups, site links, audiences, and conversions, and access tools like keyword planner and billing settings.

    11:54

  • Google Ads Campaign Goals

    Explore how campaigns, ad sets, and ads structure Google Ads for testing granular targeting, optimize audience reach, and rank top ads using bid, quality, and ad assets.

    21:11