Twitter Marketing: How To Get Followers in 2024
What you’ll learn
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How to get followers by tweeting
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How to avoid the biggest Twitter mistakes
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How to find optimal hashtags
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How to get more retweets
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How to create a good profile
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How the Twitter algorithm works
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What to write in your tweets
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Practical examples of successful tweets
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What kind of tweets works best
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How often you should tweet
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Why people follow others
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What is the hashtag visibility potential
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What is important when you start and have no followers
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What are Twitter connections and why they are very important
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How to find if your profile is broken and how to fix it
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How to get valuable followers and avoid worthless followers
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How to find the optimal time to post your tweets
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What is a shadow ban and how to avoid it
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What to write in your bio
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How to reach more people on Twitter
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Why you have to set your goals to succeed on Twitter
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What are your goals on Twitter
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Who you should follow and why
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What is the tweet segmentation
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What is the user segmentation
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What is the tweet relevancy
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Why people engage with tweets
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What is the difference between worthless and valuable followers
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How Twitter measures engagement
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What is the retweet and like score
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Important facts about Twitter
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Reviews of good and bad tweets
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Statistics of successful tweets
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How to find if you have worthless or valuable followers
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How to optimally use words in your tweets
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How to properly use hashtags
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Which engagement signals are the most valuable
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Which methods of getting followers are bad and why
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How twitter algorithm works in practice
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How to use mentions properly and why you should use them
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How to build a reputation on Twitter and why you have to
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How to measure your success and use it for improvement
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Why some giveaways are good and some are bad
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What is the worst way to get new followers
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How to use the search feature to write better tweets
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What is the best minute to post your tweets
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What is the “retweet to get” method and how to use it to get followers
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What Twitter is best at
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How topics can help you reach more people
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How to optimally use your time on Twitter
01
Introduction
Introduction
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4:49
What you will learn from this course
Develop an effective Twitter strategy by posting engaging tweets, understanding the algorithm, and optimizing your profile, hashtags, and analytics to consistently gain followers.
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8:12
Important facts about Twitter
Identify valuable versus worthless followers on Twitter and learn to grow valuable followers by posting engaging tweets and using like score and retweet score to measure engagement.
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1:44
How to make the most of your Twitter time
Maximize your Twitter time by pursuing goals beyond followers: find customers, build reputation, and promote products through engaging tweets; use ads to support product promotion, not follower growth.
02
Practical usage of this knowledge
Practical usage of this knowledge
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7:10
How I use this knowledge in practice
Apply proven practices from this course to grow valuable Twitter followers by posting engaging, game-relevant content at optimal times, using hashtags, and avoiding worthless followers.
03
You on Twitter
You on Twitter
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8:19
Why are you on Twitter?
Define your reasons for using Twitter, set precise goals, identify your valuable followers and the actions you want from them to avoid spamming and attract customers.
04
Twitter Algorithm
Twitter Algorithm
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15:59
How Twitter algorithm works
Learn how the Twitter algorithm selects tweets to maximize engagement and ad revenue, using engagement signals, recency, connections, segmentation, and tweet power calculation.
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7:33
How Twitter measures engagement
Discover how Twitter measures engagement through signals like reply, retweet, like, profile click, follow, media click, and video watch time to craft tweets that spark replies and profile visits.
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5:27
Your connections
Explore how Twitter uses private messages, who started to follow whom, and tweet engagement to detect connections and boost visibility through conversations and replies.
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13:35
How segmentation works
Discover how Twitter uses tweet and user segmentation, signals like keywords, hashtags, image or video analysis, and engagement to show the right tweets to the right users.
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8:50
Twitter algorithm in practical examples
Explore how the Twitter algorithm works in practical examples, showing how engagement signals, recency, and author-to-user connection drive tweet power and visibility to gain followers.
05
Followers
Followers
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10:01
Worthless and valuable followers
Distinguish valuable followers who engage with your content and goals, and avoid worthless ones by posting engaging tweets and avoiding follow-for-follow, buying followers, and bad giveaways.
06
Practice Test 1
Practice Test 1
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Activity
Knowledge from sections 1 to 5
07
Your Profile
Your Profile
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15:55
Prepare your profile
Create a compelling Twitter profile by using your real name, a concise bio, a professional handle, a clear profile image, a relevant background, and a pinned tweet to attract followers.
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4:25
Follow others
Follow others to show you are an active Twitter user, build connections, and learn from their tweets by following artists, experts, and useful accounts through searches, hashtags, and lists.
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2:43
Fix your profile if it's broken
Review and prune your follows by unfollowing nonessential accounts toward a 250 follow limit, create private lists for future reference, and block worthless followers to improve engagement with valuable ones.
08
Engagement
Engagement
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3:01
Why people retweet
Learners gain insight into why people retweet, including spreading important news, helping the author, showing respect for the author, and creating interesting tweets to boost reach and grow followers.
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1:06
Why people reply
Discover why people reply to tweets, including sharing opinions, agreeing or disagreeing, and answering questions. See how replies to replies spark longer discussions and boost visibility through the Twitter algorithm.
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2:26
Why people follow
Discover why people follow others—an interesting tweet, desire to see more from the author, ongoing tweeting, engagement with others, and social proof drive follow decisions.
09
Hashtags
Hashtags
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2:27
Why you should use hashtags
Use hashtags to expand reach on Twitter, especially when you have few followers; they help target interested audiences, signal topics to the algorithm, and boost visibility through clicks.
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1:48
What hashtags you should use
Learn to pick hashtags that are highly relevant and specific to your tweet to boost visibility, engagement, and followers on Twitter, using a clear method to assess visibility potential.
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2:11
How many hashtags you should use
Use two to four specific, relevant hashtags to avoid spammy tweets; keep hashtags short to preserve character limits, fit on mobile devices, and guide the algorithm to the right audience.
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13:16
How to find good hashtags
Discover how to measure hashtag visibility potential with a simple formula and spreadsheet. Identify specific, relevant hashtags and balance them with popular ones, while prioritizing high tweet quality.
10
Your Tweets
Your Tweets
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12:32
How to tweet
Learn to craft engaging tweets that grab attention using text, images, videos, links, hashtags, and polls within 280 characters, while posting two to six times daily for reach.
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10:32
What to tweet
Post informative, useful, and entertaining tweets about your business; ask questions, share news, use infographics, and invite feedback to engage followers without constant ads.
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3:08
When to tweet
Identify the best times to tweet by using Twitter audience insights in Media Studio, post when the rectangles are black, and schedule tweets to reach the most followers.
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3:14
Building connections
Learn how the Twitter algorithm values connections through interaction and engagement; build relationships via conversations, replies, and thoughtful content to boost visibility and follower growth.
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1:12
Mentions
Use mentions on Twitter to grab attention, start discussions, and boost engagement with likes and retweets, and place the at symbol mid-tweet or precede it with a dot when starting.
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1:44
How to use the search feature to write better tweets
Learn to study successful tweets by examining patterns in hashtags, media, links, and subject. Use targeted search commands like #marketing min_retweets:100 lang:en to find high-engagement posts and learn from replies.
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5:34
Review of my tweets
Review tweets to learn what drives followers, including useful game development data, tall images, and concrete hashtags. Hone timing, media use, and a polished profile to boost engagement and clicks.