Course Curriculum

How To Use Snapchat For Marketing!

8sections
28lectures
1h 9mtotal

What you’ll learn

  • Understand How To Use Snapchat.

  • Know How To Grow Your Snapchat Account & Gain Followers.

  • Use Snapchat To Grow Your Brand / Business

01

Introduction

  • What Actually Is Snapchat?

    Discover how Snapchat works as a visually driven platform for brands, with stories and messages that disappear after viewing, and how the Discovery System helps grow your audience.

    3:23
  • Why Snapchat Marketing?

    Use Snapchat marketing to boost your business by increasing online presence and attracting followers from other networks through engaging, behind-the-scenes content, promotions, and giveaways for the future.

    2:08
02

Getting Started With Snapchat

  • Installing & Signing Up

    Install Snapchat from the App Store, sign up with a brand or personal name, and secure your account with a username, email, password, and verified phone number.

    3:48
  • Navigation

    Navigate Snapchat's interface by switching camera views, swiping to access chats and stories, explore Discover and brands, and manage your snap code and friends.

    3:38
  • Using Zoom In Your Videos

    Learn to zoom in and out on Snapchat videos during recording with a two-finger pinch. Use this gesture to adjust framing quickly and explore playback options in the course.

    1:21
  • Improving Your Snaps & Videos

    Improve your snaps and videos on Snapchat with text, colors, emojis, and stickers; save to story or combo, attach a website link, and set duration from 1 to 10 seconds.

    4:42
03

Snapchat Marketing

  • Introduction To Snapchat Marketing

    Learn Snapchat marketing by mastering stories: how stories differ from snaps, 24-hour viewing, and how to set permissions to let anyone view and share them.

    1:33
  • Let Everyone See Your Stories

    Set your Snapchat story privacy to everyone to maximize reach and growth in Snapchat marketing, making stories visible to the world boosts views and followers.

    1:06
  • Snapchat Memories

    Learn how Snapchat memories save snaps without downloading, give quick access to your camera, and let you post multiple images to your story.

    1:59
04

Getting Your Initial Following

  • Be Creative

    Be creative to grow your Snapchat following by posting original, fun content and unconventional product photos with engaging captions, avoiding boring text or repetitive videos.

    1:06
  • Use OTHER Social Networks

    Leverage multiple social networks by posting compelling content, such as promo codes and behind-the-scenes stories, that drive audiences to Snapchat and reinforce a strong cross-platform marketing loop.

    0:56
  • Place Your Snapcode EVERYWHERE

    Place your snap code everywhere to let people scan and add you by username or snap code, from your website, store, business cards, emails, and product packaging.

    1:08
  • Things NOT To Do To Gain Followers

    Avoid buying followers from Fiver, as bots and fake accounts harm engagement and may lead to a Snapchat ban; instead, make snaps and stories intriguing to attract followers and customers.

    0:57
05

Building Your Fanbase

  • Create Amazing Stories

    Learn to build fans by creating amazing Snapchat stories that entertain while promoting your product. Generate story ideas, storyboard content, and keep videos concise to drive engagement.

    1:34
  • Snapchat's Partner Program

    Explore Snapchat's partner program and the Discover pathway, including the $750k per day barrier for non-major brands and alternative, lower-budget options for exposure.

    1:35
  • Use Snapchat At LIVE Events

    Post your Snapchat story at live events to appear in live event sections and top stories. More people will see your story, boosting your brand, followers, and potential sales.

    2:45
  • Let Followers SEE Behind The SCENES

    Discover how behind the scenes footage on Snapchat stories can engage followers by revealing your real workflow and the tools you use.

    1:55
  • Run Contests, Giveaways & Promotions

    Run contests, giveaways, and promotions on Snapchat stories to drive traffic to your website, grow followers, and boost engagement, using coupons, discount codes, and countdown timers for free courses.

    4:52
06

Learning From Other Snapchat Brands / Influencers

  • News Articles

    Explore how brands and influences use Snapchat by following news articles, identifying what major brands do, and adapting proven marketing methods for your campaigns.

    1:12
  • Don't Be Afraid To ASK Others In The Industry

    Ask industry peers, share methods, and learn from professionals through regular conversations in the same field to boost your Snapchat marketing.

    0:36
  • Follow Marketing Blogs & Pages That Are All About The TRENDS

    Discover how to track Snapchat marketing trends by following blogs and pages, subscribing to updates, and learning from expert bloggers across Google and YouTube.

    0:41
07

Integrating Snapchat With Your Website & Social Media

  • How To Post Your Snapcode To Social Media

    Save your snap code from the Snapchat main screen and post it to Instagram and Twitter with a caption and hashtags to grow followers.

    3:37
  • How To Post Your Snapcode To Your Website

    Learn to embed your Snapchat snapcode on your website, using WordPress media library and blog posts to promote your account with easy sharing.

    4:42
  • Measuring Your Snapchat Success - Viewing Statistics

    Learn to view your Snapchat statistics to measure success by seeing how many people viewed your stories, and check the bottom left view count on your story page.

    2:00
08

Making Money On Snapchat

  • Affiliate Marketing

    Discover how affiliate marketing lets you earn a percentage of sales by promoting products with your unique affiliate link, using networks and social media.

    4:20
  • Brand Sponsorships

    Learn how Snapchat creators can earn money through brand sponsorships by signing up on chambres.com, connecting social accounts, and meeting a 5000 follower minimum to receive brand offers.

    3:18
  • Sell Your Own Products & Services

    Promote and sell your products on Snapchat by posting photos or videos with a website link and promo code, and attach the link to your story for swipe-up orders.

    3:52
  • Advertisements

    Leverage your Snapchat following to advertise for brands by posting professional photos or videos with swipe-up links and discount codes, showing how to promote products like wireless chargers.

    4:16