Course Curriculum

Digital Marketing & Lead Generation For Real Estate Agents

4sections
6lectures
1h 3mtotal

What you’ll learn

  • Have leads incoming at all times

  • Get more qualified leads

01

Introduction

1 lecture • 2min

  • Introduction

    Learn to generate high-quality real estate leads through a collaborative digital marketing system using Facebook, Instagram, Google ads, and SEO, with retargeting to boost leads.

    1:46
02

The Website

2 lectures • 29min

  • Create your website

    Here we'll create an entire website — this was actually a client's website we were working on at Calaboration so I decided it'd be the best type of case study.

    12:03

  • Create a landing page

    Landing pages are going to be crucial to your business — you want to walk people through what you need them to do or else they won't do it. A landing page allows you to make only one move: opt-in.

    16:39
03

Marketing

2 lectures • 22min

  • Facebook advertising

    Facebook ads are an enigma to most. Creating the perfect advertisement and targeting it to the best possible audience isn't easy, but it can be figured out.

    16:25

  • Facebook retargeting

    Now that you have your ads figured out, you have to retarget them so that if people fail to convert the first time, they can get reminded of your products or services.

    5:51
04

SEO

1 lecture • 10min

  • Optimize for search engines

    Search engine optimization (SEO) is one of the greatest avenues to focus on for online traffic because it brings you organic leads. These are people who are genuinely interested in what you're selling and found you through a search engine all by themselves — no paid traffic.

    9:49