Course Curriculum

Email Marketing 101

1section
11lectures
31mtotal

What you’ll learn

  • what is email marketing

  • how to find the right audience

  • how to appeal to that audience and grow them

  • how to build an email list and drive sales

01

Introduction

11 lectures • 31min

  • Introduction

    Explore how email marketing delivers high ROI and direct customer engagement through affordable campaigns, mobile-ready messages, and subject-driven open rates that boost purchases and leads.

    2:51

  • Lecture 2

    Build trust and authority with subscribers by delivering valuable, concise emails that inform and entertain. Speak honestly, share personal stories, and promote only what you truly believe.

    2:36

  • Lecture 3

    Learn how to craft a high-converting landing page that drives opt-ins with a distraction-free design, trust-building visuals, a compelling incentive such as a free e-book, and a strong value proposition.

    2:44

  • Lecture 4

    Learn how to boost email deliverability to subscribers' inboxes by crafting hand-written, personalized messages, avoiding spam terms and large images, keeping messages concise, and encouraging subscribers to whitelist your address.

    2:57

  • Lecture 5

    Learn five tips for writing effective email copy that gets opens and clicks, focusing on personal, friendly tone, using questions, keeping messages short, and delivering real value.

    3:02

  • Lecture 6

    2:53

  • Lecture 7

    Identify and avoid the top five email marketing mistakes, from using sales-only messaging to deceptive tricks, ensuring consistent, quality engagement and targeted growth.

    3:00

  • Lecture 8

    Discover the top five traffic sources for your opt-in landing page: PPC, blog, YouTube, social media, and Google/SEO. Measure success with lifetime value and conversion rate to optimize sign-ups.

    2:35

  • Lecture 9

    Explore top landing page tools to boost conversions, leads, and subscribers, including Optimized Press for WordPress, Optimizely for split testing, Google Analytics goals, and Infusionsoft for autoresponder and sales pages.

    2:47

  • Lecture 10

    Compare popular autoresponder platforms to guide your campaign decisions. Evaluate AWeber, Getresponse, MailChimp, and Infusionsoft, noting Infusionsoft's integrated sales platform and the varying pricing, features, and plugin compatibility.

    2:47

  • Conclusion and Bonus Content

    learn five proven strategies to grow your email list fast, including valuable freebies, content upgrades, strategic opt-in placements, social media promotion, and running a contest.

    2:22