Course Curriculum

Digital Marketing on Linkedin

7sections
31lectures
3h 52mtotal

What you’ll learn

  • By the end of this course student(s) will have mastered Linkedin Marketing

  • Students will have a thorough understanding of all critical areas of Linkedin marketing

  • Students will be able to drive geo-targeted keyword traffic to their profiles and websites

  • Students will have the ability to download all course materail to their desktop, laptop or tablet device

01

Introductory Presentation

1 lecture • 2min

  • Opening Lecture

    This lecture will give an overview of the Linkedin for Business Course.

    2:19
02

Optimized Profile Setup

8 lectures • 53min

  • Sign-up Effectively

    Setting up an optimized Linkedin profile for maximum marketing impact begins with 'effective sign' and mastering each critical area of the process. Learn how to signup from a SEO perspective.

    8:47

  • Profile Setup Part 1

    In this video tutorial, learn how to establish immediate credibility with Linkedin members and businesses searching for your products and services.

    8:49

  • Profile Setup Part 2

    Thinking through the entire profile build process is critical for power marketing success on Linkedin. This video tutorial challenges students to think 'one-step' ahead of competitors.

    4:23

  • Writing Summaries Part 1

    Very few areas of your power marketing profile are as critical as optimizing both your summary and description sections. This video which teach expert tips on the account settings tab for maximum results.

    6:26

  • Writing Summaries Part 2

    Very few areas of your power marketing profile are as critical as optimizing both your summary and description sections. This video which teach expert tips on the account settings tab for maximum results.

    5:16

  • Enhancing Summary Sections Part 1

    Although many say '100% profile completion' rates are key to credibility with other LinkedIn members, the goal is to setup your profile in a way that gets profile visitors off of this site and onto yours. This video tutorial teaches the balance between both your needs and that of other Linkedin members.

    4:47

  • Enhancing Summary Sections Part 2

    Although many say '100% profile completion' rates are key to credibility with other LinkedIn members, the goal is to setup your profile in a way that gets profile visitors off of this site and onto yours. This video tutorial teaches the balance between both your needs and that of other Linkedin members.

    8:44

  • Section Review

    In this video tutorial, we review the profile before moving forward with building 'direct calls to action' sales modules.

    5:58
03

Sales Direct Calls

9 lectures • 1hr 3min

  • Video Promo Part 1

    Video promotion CAN BE key on any Linkedin summary section. In the next three video tutorial lectures, we outline effective (and not so) processes.

    7:33

  • Video Promo Part 2

    Video promotion CAN BE key on any Linkedin summary section. In the next three video tutorial lectures, we outline effective (and not so) processes.

    8:00

  • Video Promo Part 3

    Video promotion CAN BE key on any Linkedin summary section. In the next three video tutorial lectures, we outline effective (and not so) processes.

    4:41

  • Publications Part 1

    Publication are key to your overall, direct call to action strategy. In this lecture, we show best practices to receive more website visits.

    8:22

  • Publications Part 2

    Publication are key to your overall, direct call to action strategy. In this lecture, we show best practices to receive more website visits.

    5:40

  • Skills & Expertise Part 1

    This feature allows users to further define their onsite services as well as receive high, ONSITE search indexing by keyword.

    8:38

  • Skills & Expertise Part 2

    This feature allows users to further define their onsite services as well as receive high, ONSITE search indexing by keyword.

    6:41

  • Settings Part 1

    Setting and knowing how to use them will keep you from having to manage any contact AT ALL! In this video tutorial lecture, we give best practices to assist and not distract from a direct call to actions.

    6:44

  • Settings Part 2

    Setting and knowing how to use them will keep you from having to manage any contact AT ALL! In this video tutorial lecture, we give best practices to assist and not distract from a direct call to actions.

    6:22
04

Groups

7 lectures • 1hr

  • Competitive Overview Part 1

    Critical to strategic positioning of sales messaging is understanding top keyword searches as well as groups already in the market. In this video lecture, we teach students the basics of locating keyword opportunities for group creation.

    9:29

  • Competitive Overview Part 2

    Critical to strategic positioning of sales messaging is understanding top keyword searches as well as groups already in the market. In this video lecture, we teach students the basics of locating keyword opportunities for group creation.

    5:26

  • Creating Group Part 1

    Now that you understand what opportunities are available by keywords, it is time to create groups which will catapult both groups and profiles into high onsite and Google search!

    11:36

  • Creating Group Part 2

    Now that you understand what opportunities are available by keywords, it is time to create groups which will catapult both groups and profiles into high onsite and Google search!

    2:48

  • Sales Messaging

    We teach a concept of 'doubling-down' on your sales messaging while creating and publishing a direct sales messaging on the new Linkedin Group.

    10:25

  • Create Another Group

    Don't stop with just one group, create another using keyword focused strategies. In this lecture, we quickly create another group to drive traffic results.

    10:01

  • Profile Review

    We review our work thus far in this video tutorial lecture.

    10:22
05

Blogging on LinkedIn

2 lectures • 20min

  • Pulse Overview

    In this lecture, we give a brief overview of the new blogging feature on LinkedIn.

    8:27

  • Posting Content and Links

    In this lecture, we demonstrate how to publish your first blog post on LinkedIn.

    12:01
06

Closing Lecture

1 lecture • 4min

  • Final Linkedin Lecture

    This final lecture give tip, hints and tricks to maximize your overall Linkedin Marketing Presence.

    3:36
07

Course Extra - LinkedInfluence

3 lectures • 30min

  • LinkedInfluence

    Using Linkedin for Business is critical to achieving your online marketing goals. Watch this short introduction before taking the course to discover how truly powerful this online, social networking platform is.

    8:58

  • Linkedin by Guy Kwaloski

    Venture Capitalist Guy Kwaloski shares thought on the Power of Linkedin.

    12:00

  • Competitive Research

    Competitive research is conducted both on the Google Keyword Tool as well as using the search bar @ Linkedin.com. We give you quick ways to research competitors in this video tutorial lecture.

    9:04