Course Curriculum

Growing Your Creative Business Through Instagram

10sections

10lectures

1h 20mtotal

What you’ll learn

How to grow your brand successfully on Instagram, tailored specifically to visual creatives.
Strategies for driving sales
Tips for photographing your work
Content and caption brainstorming ideas
How to optimize your account for engagement
Advice for growing followers
Insights on how to look professional
A toolkit to help you strengthen your branding

Introduction

Learn proven Instagram strategies to grow a visual art business, from posting professional work and compelling captions to using Instagram Stories and calls to action to convert fans into customers.

4:03

Benefits For Artists

Utilize Instagram as a visual-centric platform to showcase paintings, share the story behind each piece, grow your audience, and attract partnerships through behind-the-scenes insights.

3:57

Getting Noticed

Grow your Instagram by appealing to your audience and the algorithm with high-quality, value-driven content, strategic hashtags, and strong calls to action to boost engagement and sales.

12:18

Personal VS Business

Discover when to switch from personal to business or creator accounts to access Instagram analytics and insights, and learn to grow your account organically with promotions.

6:24

Content Ideas

Build a compelling Instagram feed by sharing diverse content, including final pieces, process posts, studio shots, time-lapse videos, lifestyle imagery, and audience polls, to boost engagement and strengthen your brand.

14:25

Photography Tips

Capture quality photos of tactile artwork for Instagram using natural light and a phone or camera. Create a signature style with square, portrait, and story framing, and edit with Vsco.

6:40

Captions

Craft engaging captions that reveal your creative process and boost Instagram engagement. Master storytelling, audience targeting, and practical strategies from emojis to hard promotions.

8:04

Driving Sales

Learn to drive sales on Instagram by optimizing your profile, using compelling captions and calls to action, and leveraging product tagging and link strategies.

7:56

Stories

Learn to use Instagram stories to share raw 24-hour content, boost engagement with polls, quizzes, and GIFs, and drive traffic through story links and highlights.

11:11

Planning & Scheduling

Plan and organize Instagram posts with PLANOLY to preview your grid, batch-create captions, and post manually from your phone, avoiding automation and third-party posting to protect your account.

5:15