Course Curriculum

Facebook Ads & Facebook & Instagram Marketing For Beginners

10sections
36lectures
7h 7mtotal

What you’ll learn

  • How to set up a Facebook ads account step-by-step.

  • The basics of how Facebook ads work to reach the right audience.

  • How to create effective ad campaigns with Facebook ads.

  • How to choose the right objectives for Facebook ads.

  • Understanding the Facebook ads algorithm for better performance.

  • How to create a budget and schedule for your Facebook ads.

  • How to write ad copy that works for Facebook ads.

  • The best way to design visuals for Facebook ads.

  • How to test different versions of Facebook ads.

  • How to target the right audience with Facebook ads.

  • How to analyze results from Facebook ads campaigns.

  • How to run retargeting campaigns with Facebook ads.

  • The best strategies for Instagram and Facebook ads combined.

  • How to fix common mistakes in Facebook ads campaigns.

  • How to scale Facebook ads without losing results.

  • Tips for using video content in Facebook ads.

  • How to use Facebook ads for e-commerce businesses.

  • The role of call-to-actions in Facebook ads.

  • How to set up custom audiences for Facebook ads.

  • How to get certified and apply your Facebook ads skills to jobs.

01

Welcome to Facebook Ads For Beginners

1 lecture • 1min

  • Welcome to Facebook Ads For Beginners

    Beginner-friendly guide to running Facebook ads, or meta ads, with from zero to hero guidance, case studies and practical tests to generate sales or leads and earn a Udemy certification.

    0:53
02

Getting Started with Facebook Ads

2 lectures • 6min

  • What are Facebook Ads, and why use them?

    Understand what facebook ads are, why they are effective on facebook and instagram, and how trust and familiarity influence ad performance and budgets.

    1:56

  • Key benefits of Facebook advertising for businesses.

    Discover how Facebook and Instagram ads build trust and use push marketing over pull marketing. Start with small budgets like $5 a day and learn with Udemy certification.

    4:27
03

Setting Up Your Account

3 lectures • 19min

  • Creating a Meta Business Account

    Create and manage a Meta business manager account via the Meta Business Suite, configure business settings, add pages, ad accounts, Instagram, and catalogs for ads and leads.

    5:53

  • Creating a Facebook Page

    Create a brand new Facebook page for a florist business, set up bio, cover and profile images, post essentials, switch to the page as owner, and prepare for ads.

    6:49

  • Creating to Your Facebook Ad Account

    Navigate to your ad account in business manager, create a new ad account, add your credit card, and explore campaigns, ads, audiences, events manager, and pixel data sets.

    5:52

  • Quiz no.1

    Activity
04

Tracking Your Facebook Ads Success

2 lectures • 16min

  • Facebook Ads Dataset (Old Pixel)

    Install the data set (old pixel) on your Shopify store to track purchases and add-to-cart, enabling data-driven lead generation and lookalike audiences targeting for Facebook and Instagram ads.

    9:26

  • Facebook Ads Dataset Setup For Lead Generation

    Set up conversion tracking for lead generation across Clickfunnels and other platforms using server-side Facebook pixel, create custom conversions for thank-you pages, and verify events with test events.

    6:49

  • Quiz no.2

    Activity
05

Understanding Campaign Structure and Metrics.

5 lectures • 1hr 1min

  • Important Facebook Ads Metrics

    Learn to navigate Facebook ads metrics, from awareness through conversions, including reach, impressions, frequency, link clicks, CTR, landing page views, CPA, ROAS, and video metrics.

    27:52

  • Breaking down Facebook’s campaign hierarchy.

    Discover the Facebook ads hierarchy from business manager to campaigns, ad sets, and ads, and learn how to organize multiple campaigns, ad sets, and ads to optimize targeting and creative.

    2:33

  • Campaign Level Settings

    Select the right campaign objective, prioritizing sales or leads for small businesses, and configure campaign level settings, budget, and ad set options to optimize Facebook and Instagram campaigns.

    6:00

  • Ad Set Level Settings

    Explore ad set level settings for Facebook and Instagram ads, focusing on targeting, conversions, data sets, attribution, budget, audience targeting, placements, devices, and brand safety options to optimize purchases.

    15:32

  • Ad Level Settings

    Learn to configure ad level settings on Facebook and Instagram, including naming ads, selecting pages, choosing formats, and tailoring creatives for placements and schedules.

    9:05

  • Quiz no.3

    Activity
06

Facebook Ad Audience Targeting Basics

4 lectures • 43min

  • Core Audience Targeting

    Explore core audience targeting by leveraging demographics, interests, and behaviors to reach at least 1 million cold audience and optimize Facebook and Instagram ads.

    5:37

  • Custom Audiences

    Master custom audiences for retargeting warm and hot prospects across websites, customer lists, apps, and catalogs to boost conversions.

    13:19

  • Lookalike Audiences

    Explore lookalike audiences, learn to base them on a strong source audience from custom audiences, and test varying lookalike percentages to optimize Facebook and Instagram ads.

    11:39

  • Retargeting

    Learn to build retargeting audiences on Facebook from website visitors and add-to-cart within the top, middle, and bottom funnel, using a 25% budget cap and distinct copy and creative.

    12:06

  • Quiz no.4

    Activity
07

Crafting Effective Ads

10 lectures • 2hr 42min

  • Ad Formats and When to Use Them

    Explore ad formats—static images, video, carousel, and collection—and when to use them to balance quick production, storytelling potential, and multi-product showcases for Facebook and Instagram ads.

    8:28

  • Quiz no.5

    Activity

  • Creating Stunning Video Ads That Convert For Facebook Ads

    Discover proven video ad formats for Facebook ads, from product demos and UGC to skits and animation, and master hooks and urgent CTAs that boost conversion.

    25:20

  • Creating Converting Carousels For Facebook Ads

    Create a horizontal Facebook carousel by combining 2–10 square cards, cropping each into squares, adding gradients and text, and optimizing placements for feed, stories, and reels.

    7:47

  • Copywriting Formulas You Must Use For Your Facebook Ads

    Explore eight proven copywriting formulas for Facebook ads and landing pages, including winners and losers, the big idea, chain, hook, by AF, P.S., AIDA, and before-after-bridge.

    19:40

  • Writing a Facebook Ads Copy (Case Study)

    Master the problem–agitate–solution copywriting formula for Facebook ads, apply it to a dropshipping anti-anxiety dog bed, and craft compelling headlines and testimonials to boost sales and ROI.

    11:51

  • Creating Eye-Catching & Converting Static Ads For Facebook Ads

    Create converting static ads with free Canva templates, using us versus them angles and clear benefits to craft eye-catching Facebook and Instagram ads for feed and stories.

    10:16

  • How I Approach Creatives For Facebook Ads

    I categorize Facebook and Instagram ad creatives into brackets by stage—unaware, problem aware, solution aware, product aware, most aware—and tailor messaging accordingly.

    4:41

  • Analysing Top Performing Ads

    Analyze diverse ad creatives—from static images to video and UGC—identify where each format fits in problem, solution, or product awareness, and learn evergreen testing, social proof, and advertorial approaches.

    46:45

  • Best Creative Styles in Retargeting For Facebook Ads

    A retargeting approach that acknowledges prior customer interactions and avoids simply increasing frequency. Leverage catalog ads, personalization, discounts, and free shipping to drive bottom-of-funnel conversions.

    15:38

  • Quiz no.6

    Activity

  • Facebook Ads Library

    Explore the Facebook ads library to find active ads by country and category, view spend and duration, and gain evergreen, landing-page inspired ideas for your campaigns.

    11:25
08

Ecommerce Facebook Ads Campaign Build

4 lectures • 1hr 9min

  • Building an Ecommerce Campaign Part.1

    Build a full ecommerce campaign by connecting your catalog to Shopify, creating a manual sales campaign, targeting the United States with ad sets, and crafting effective ad copy using ChatGPT.

    23:31

  • Building an Ecommerce Campaign Part.2

    Design and optimize Facebook and Instagram ecommerce campaigns with catalog and dynamic ads, test audiences and creatives, and implement retargeting and advantage plus strategies for scalable growth.

    28:42

  • A/B Testing Creatives For Facebook Ads

    Discover how to test Facebook ad creatives and optimize campaigns through A/B testing, using different budgets, ad sets, and formats like static vs video to identify winners.

    8:39

  • Ecommerce Profitability with Facebook Ads (Formula)

    Increase profitability with Facebook ads by analyzing roas, product margins, and how upsells and downsells boost average order value without changing ad spend.

    7:43

  • Quiz no.7

    Activity
09

Lead Generation Facebook Ads Campaign Build

3 lectures • 39min

  • Quiz no.8

    Activity

  • Why Do We Run Instant Leads Campaigns Instead of Website Leads Campaign?

    Facebook instant forms enable fast, high-volume lead capture with autofill. Follow up within minutes through the built-in leads center to filter lower-quality leads.

    8:36

  • Building a Lead Generation Campaign & Where Do Leads Populate?

    Launch a lead generation campaign on Facebook Ads, choosing the lead objective for a top-of-funnel audience in Melbourne. Create instant forms to capture leads and manage them in Lead Center.

    17:21

  • Creating a Instant Leads Form For Facebook Ads

    Learn to create a Facebook leads form within a leads campaign, set up instant forms, tailor questions, privacy policy, and a call to action to maximize leads.

    13:01
10

Understanding Facebook Ad Policies

2 lectures • 12min

  • Understanding Facebook Ad Policies and Avoiding Rejections

    9:46

  • Facebook Ads Learning Phase

    Learn how the Facebook ads learning phase works at the ad-set level, including 50 optimization events in 7–10 days (or 10 in 3 days) and how budget edits reset learning.

    1:53