How to Use Snapchat for Business

Welcome to the course!

Apply practical ideas to use Snapchat for business to attract and engage your audience through text, photo, and video, with real life examples driving interest and sales.

0:55
Course overview...

Explore Snapchat's unique differentiator and why brands are flocking to it. Apply content strategies, case studies, and tips for Snapchat stories to boost business results.

2:33

What is Snapchat?

Explore how Snapchat works as an app for sending photos and videos, featuring self-destructing messages after 10 seconds and unopened messages deleted after 30 days, with stories as an exception.

2:30
Why use Snapchat for business?

Explain why Snapchat benefits business with personal one-to-one messages that demand undivided attention, enabling brands to repurpose shareable content inside the app and reach customers directly.

3:57

Downloading and sign-up process

Learn how to download Snapchat from the iOS app store, install the app, and sign up with email, password, birthday, and a brand-reflective username to start shooting photos and videos.

0:55
How to take photos and shoot video in Snapchat

Learn how to take photos and shoot videos in Snapchat, switch front or back cameras, adjust focus and flash, add captions and doodles, and send or save snaps.

4:20
How to manage contacts in Snapchat

Swipe from the opening screen to access your Snapchat contacts and view your friends. Add or remove friends, connect phone contacts, invite via SMS, and search by username.

1:40
How to open and view Snapchat messages ("snaps")

Learn how to open and view Snapchat messages, including color-coded boxes for snaps and stories, using press-and-hold to view and manage countdowns so messages don’t disappear.

0:59
What is my Snapchat score?

Discover how the Snapchat score sums the total snaps sent and received, with one point per send and per receive, and how tapping Snapchat reveals your score for marketing insights.

0:48
What are Snapchat Best Friends?

discover how snapchat marks your best friends at the top with a yellow dot—the people you message most—and view others' best friends by tapping a name; stars appear beside names.

1:08

Filters, replays, front-flash and more....

Explore Snapchat's advanced options: font settings, smart and visual filters, caption adjustments, and 24-hour replay for business promotions.

2:40

Snapchat content strategy Part 1

Explore a Snapchat content strategy for your business with promotional codes, exclusive student discounts, and real life examples, emphasizing short memorable codes and eye catching image composition.

4:56
Snapchat content strategy Part 2

Use Snapchat content strategy part two to drive in-store traffic with surprise discount coupons and secret menu promotions, redeemable at checkout with a keyword.

3:02
Snapchat content strategy Part 3

Promote on Snapchat with subtle, behind-the-scenes content and exclusive sneak peeks to build customer relationships through quirky branding, as shown with Adidas, Justin Bieber, Philadelphia Eagles, and MTV.

3:02
Snapchat content strategy Part 4

Explore snapchat content strategies for business through contests that boost engagement. Leverage first-to-respond wins, screen-grab campaigns with hashtags, and friend referrals to grow your audience.

5:26
Snapchat content strategy Part 5

Plan a snapchat driven scavenger hunt that sends clues one at a time to followers, requires evidence snaps to unlock the next clue, and offers a prize to boost engagement.

3:34

Bonus Snapchat content strategy Part 1

Examine bonus snapchat strategies, including a welcome multi-snap sequence with exclusive content and a points system, leading to a website visit and code entry 'happy snap'.

4:47
Bonus Snapchat content Strategy Part 2

Use humor to connect with Snapchat audiences and subtly promote products, leveraging simple visual effects and doodling to reinforce your brand message.

1:51

What is Snapchat Stories?

Discover how Snapchat stories create a 24-hour rolling narrative by compiling snaps viewable by friends, delivered to their inbox and freeing you from the 10-second snap limit for richer content.

1:46
Snapchat Stories content strategy

Learn how brands use Snapchat stories to create longer montages and trailers by stitching clips, text, and slates, promoting events and exclusive discount codes.

3:28

Managing and Tracking Customers on Snapchat

Learn a practical method to measure engagement and roi on Snapchat by tracking new followers in a spreadsheet, logging welcomes and offers, and using promo codes to analyze results.

3:50

Thank you for taking part!

Thank participants and connect with Andrew McCarthy, a social media consultant and author of 500 social media marketing tips, for practical Snapchat business tips, tutorials, and reviews.

1:05

What you’ll learn