Course Curriculum

Instagram Marketing: Reels, SEO, Branding & Growth

9sections
59lectures
1h 32mtotal

What you’ll learn

  • Build and optimize a professional Instagram profile and strong brand strategy.

  • Create engaging posts, photos, videos, Reels, captions, and content plans.

  • Use Instagram SEO and hashtags to improve content discoverability and reach.

  • Promote products and services using Instagram Shopping, social commerce, and ads.

  • Understand Instagram Insights, analyze performance metrics, and improve marketing strategies.

  • Use AI tools, growth strategies, and best practices to build and grow an engaged Instagram community.

01

Instagram Marketing Foundations for 2026

5 lectures • 8min

  • What Are the Perks?

    Learn Instagram marketing basics, manage your Instagram business, promote your brand and products, grow your community, and reach more people by leveraging the platform's massive audience and visual-first appeal.

    1:37

  • The Hype is Real!

    Discover how Instagram helps brands humanize content, recruit talent, showcase products, and inspire audiences while driving authentic engagement, shopping content, and brand growth without hard selling.

    0:50

  • Instagram as a Marketing Tool

    Use Instagram as a marketing tool by leveraging its visual nature, showcasing products with visuals, and aligning content type and posting frequency with goals and audience after establishing a strategy.

    0:42

  • Growing Your Community

    Grow your community by building a recognizable, searchable username and bio, posting 10–15 high-quality posts, engaging, and avoiding buying followers as Instagram's API changes may delete them.

    1:48

  • Promoting Your Business

    Promoting your business on Instagram converts followers to customers through deals, contests, charity, teasers, and live launches, reinforced by a compelling bio, story highlights, and cross-channel promotion.

    2:45
02

Instagram Profile Optimization & Brand Strategy

14 lectures • 30min

  • Setting the Stage

    Optimize your Instagram profile by converting it into a business profile, learn why and how to create it, and explore the perks and settings that boost engagement.

    1:11

  • Why Do I Need a Business Profile?

    Set up a business profile with contact options, a call to action, and a linked website; use insights to tailor content and promote posts to reach more people.

    2:09

  • Setting Up a Business Profile

    Create a professional Instagram business profile by creating an account, choosing a username and password, switching to professional, selecting a category, and completing bio and profile picture.

    1:59

  • Optimising Your Instagram Account

    Optimize your Instagram by aligning your profile picture with branding and crafting a bio under 150 characters. Add a URL with a link shortener to drive traffic and track results.

    1:43

  • The Settings Menu

    Use the settings menu to switch to a business or creator account, manage story and privacy controls, gain insights, and connect with Facebook.

    3:43

  • Starting to Post

    Turn your Instagram profile into art with an aesthetic feed, learn to click catchy photos, edit with filters, and use boomerangs, Hyperlapse, reels, and iGTV for engaging posts.

    1:19

  • Posting Images

    Share a diverse mix of Instagram images that reflect your brand culture with authentic behind-the-scenes posts, and educational, influencer, user-generated, and newsjacking content.

    3:14

  • Create Engaging Content on Instagram

    Create mobile-friendly, eye-catching content on Instagram across feeds, stories, reels, and live to help customers remember your products. Engage with versatile content and creative strategies optimized for mobile.

    0:59

  • Creating Catchy Photos

    Create catchy Instagram photos by applying the rule of thirds with grid lines, cropping for a focal point, using negative space, perspective, symmetry, leading lines, natural light, and filters.

    2:40

  • Editing Photos and Adding Filters

    Master editing photos and adding filters using Instagram's built-in tools to elevate image quality, crop to square, adjust Lux for brightness and vibrancy, and fine-tune alignment, brightness, contrast, and structure.

    1:32

  • Videos

    Master Instagram video formats—reels, boomerangs, and hyperlapse—within the one-minute limit and ensure videos work without sound, using captions to prompt sound.

    2:38

  • Posting Instagram Reels

    Open the reels feature, configure timing, music, speed, effects, and timer, record with the clapperboard, review, and share to reels, feed, stories, or save as draft.

    2:24

  • Making Amazing Videos

    Create concise Instagram videos that grab attention in the first three seconds and stay under 15 seconds, with captions or sound as needed, and shoot vertical content for engaging stories.

    1:42

  • Creating Engaging Captions

    Create engaging captions on Instagram by using text overlays and moving text to add context, explain visuals, and tell your business story with authentic, brief captions that catch attention.

    2:21
03

Instagram SEO & Content Discoverability

5 lectures • 6min

  • What are Hashtags?

    Learn to use hashtags to boost reach, grow your Instagram community, and benefit your business by creating your own hashtag, following trends, and enabling discovery on explore.

    1:41

  • Using Hashtags on Instagram

    Discover how hashtags on Instagram help posts stand out amid 95 million photos by organizing content into public accounts, tags, and places, and using up to 30 hashtags in captions.

    1:35

  • Choosing an Instagram Hashtag

    Brainstorm keywords, study trends via the explore tab, and blend general, trending, and specific hashtags to boost reach; consider a branded hashtag for campaigns and user generated content.

    1:09

  • Smart Uses of Hashtags

    Create hashtags to build your brand and community, encourage your audience to use them, and let followers tap, see posts and stories, and participate in special events and campaigns.

    0:50

  • Creating Hashtags for Your Business

    Choose a simple, memorable business hashtag—often your name—check for usage, add it to products, and use it for a seasonal sale; follow the hashtag and encourage sharing.

    1:10
04

Instagram Sales & Social Commerce Strategy

15 lectures • 19min

  • Your Instagram, Your Digital Store

    Set up your Instagram digital storefront using the shop feature, showcase products, create a product collection, and generate shopping ads to turn inspiration into action.

    1:00

  • What Is Shops on Instagram?

    Learn how Instagram shops offer immersive full-screen shopping from profile posts or stories, letting visitors explore products and purchase at the Instagram checkout for eligible US businesses.

    0:30

  • Prepare to Set Up Your Shop

    Prepare your shop by complying with policies, verifying your domain, listing direct-purchase products, and ensuring trust, market eligibility, and pricing and return policies on Facebook and Instagram.

    2:28

  • Set Up Your Shop

    Set up your shop using Commerce Manager or a supported platform, choose checkout methods and sales channels, link catalogs, and submit for Instagram review via Business Manager.

    1:12

  • Quick Bit

    Connect a product catalog to your shop and submit your account for review to enable Instagram shopping. Track approval progress in settings and turn on shopping once approved.

    1:09

  • Start Using Instagram Shopping

    Highlight your products with clear catalog imagery and a consistent visual identity, showcase multiple angles and formats, and drive action with product tags in feed or stories on Instagram shopping.

    1:33

  • Highlight Your Products

    Enable product tagging on Instagram posts and stories to highlight items. Tag products from your catalog, view the product details page with pricing and images, and review tags before publishing.

    1:22

  • Tagging Your Products

    Tag products in stories by adding the product tag sticker, selecting the product, and resizing or repositioning the tag before publishing.

    0:50

  • Add Products as You Go Live

    Feature your products with posts and behind-the-scenes stories, highlight items in photos, tag multiple products, create interactive content, educate shoppers, and update your bio to showcase your shop.

    0:42

  • Feature Your Products

    Create and customize Instagram product collections by themes, seasons, and cultural moments using Commerce Manager. Add products, set an 800 by 600 cover, and complete the 24-hour review before publishing.

    1:39

  • Create Your Collection

    Create Instagram shopping ads in Ads Manager to send non-followers to your product page via Instagram product tags. Manage campaigns, adjust audience and budget, and track ad quality and performance.

    1:01

  • Customise Your Collection

    Select a high quality hero image and stage products in lifestyle setting to entice shoppers to tap, with compelling title and description and visuals consistent across up to 30 items.

    0:45

  • Create Shopping Ads

    Set up your ads in Ads Manager by configuring account details, currency, and time zone, then connect payment methods and a spending limit to create shopping ads.

    1:45

  • Advertise on Ads Manager

    Advertise with shopping ads in five simple steps by setting a marketing objective, choosing budget, schedule, and placements, and using campaign budget optimization across Instagram, Explore, and feed.

    0:45

  • Create Shopping Ads in 5 Simple Steps

    Create Instagram shopping ads in five steps by selecting posts, enabling instant checkout, and tracking purchases, adds to cart, and views, while setting up shops with product tags and collections.

    1:54
05

Instagram Content Management Strategy

6 lectures • 8min

  • Set a Plan Before You Set Sail

    Set smart marketing goals by applying specific, measurable, achievable, relevant, and time-bound criteria to guide actions and track milestones toward a clear deadline.

    1:18

  • Setting SMART Goals

    Set clear smart goals and create consistent, on-brand Instagram content by aligning visuals, color schemes, and captions with your business's aesthetics to boost engagement.

    2:41

  • Proper Use of Your Marketing Goals

    Archive posts to hide older content from your profile, while keeping feed posts that help new visitors learn about your business; follow the Android or iPhone steps to archive.

    0:47

  • Archiving Posts

    Share authentic in-the-moment stories to engage audiences, appearing at the top of feeds as immersive, full-screen 24-hour content with a colorful profile ring.

    0:58

  • Using Facebook Business Suite

    Create and publish posts to Facebook or Instagram, or both, from the home screen, with captions and media, then preview and schedule for later by date and time.

    0:47

  • Boost Your Posts

    Create a routine for scheduled, audience-focused posts that look great in square format, use insights to optimize on Instagram and Facebook, and use stories and boosting to expand reach.

    1:35
06

Instagram Advertising Strategy

4 lectures • 8min

  • Getting Started

    Learn to start an Instagram advertising campaign, prepare your business to advertise, and engage audiences with feed ads that reach people by location and interests.

    1:28

  • How Do I Start?

    Follow four steps to start advertising on Instagram: establish an authentic, active profile; set smart goals; define your target audience; and promote engaging posts using insights.

    2:18

  • Creating Instagram Ads

    Create Instagram ads by using Facebook Ad Manager, claiming your Instagram business account, choosing objectives, targeting audiences, and designing content for feed or stories.

    3:13

  • Optimizing Advertising Strategy

    Set a budget cap and tie Instagram ad spend to your campaign goals, considering cost per lead and customer lifetime value to optimize leads, website clicks, and sales.

    1:14
07

Understanding Instagram Insights

3 lectures • 4min

  • Understanding the Metrics

    Convert your profile to a business account to access Instagram insights on mobile, and explore metrics like reach, interactions, total followers, and post performance across stories and photos.

    1:00

  • Instagram Insights

    Use free Instagram analytics tools to track metrics beyond Instagram insights, including engagement rate and reach. Leverage Keyhole, Socialbakers, and Square Loving for posts, hashtags, impressions, and follower growth.

    1:57

  • Act on Your Analytics

    Master Instagram analytics by tracking key metrics like followers, impressions, reach, likes, comments, and clicks to inform data-driven business decisions and optimize content.

    1:24
08

AI Tools for Instagram Marketing

5 lectures • 4min

  • Introduction

    0:53

  • 9.2 Sustainable Strategy

    1:16

  • 9.3 Content Planning

    0:45

  • 9.4 Flow Tools

    0:23

  • 9.5 Metrics

    1:01
09

Instagram Growth Strategies & Best Practices

2 lectures • 5min

  • 10.1 Trick & Tips Part 1

    2:20

  • 10.2 Trick & Tips Part 2

    2:18