Course Curriculum

LinkedIn for Business from Set-up to Analytics.

4sections
9lectures
1h 5mtotal

What you’ll learn

  • Optimize your LinkedIn Profile for Search & Engagement.

  • Learn how your network sees you in Search Results and how to change that!

  • Learn effective ways to build your network and increase your influence.

  • Understand "Content" on LinkedIn and learn how to master it to enhance your marketing efforts.

  • Learn how to build an effective Group and manage it for Influence.

  • What makes for a great Company Page? Join us to find out!

  • Analytics tie it all together. We'll review how to monitor and measure your activity.

01

Course Overview for LinkedIn

1 lecture • 3min

  • LinkedIn for Business Course Overview (same a Promo Video)

    LinkedIn for Business will cover everything from effective profile set-up through to Analytics! Each section is self contained and will help you master an element of LinkedIn such as marketing, networking, influence management, groups, and company page usage.

    2:42
02

LinkedIn Overview, Profile Optimization, Networking & Influence

3 lectures • 23min

  • LinkedIn Overview and Setting up your Profile

    LinkedIn Profile Set-up and Optimization! •Professional looking profile picture – http://pinterest.com/pin/91057223688436011/ •Corporate email address •Elevator Pitch based on Solutions •Keyword Researched Titles & Descriptions •Projects, Photos, Videos, Publications •What Search Terms are important to you? •What do you want to be found for on LinkedIn? •Start with the top 2-4 Search Phrases important to your Brand or Business and organize your Profile content around them! •Add as many sections to your profile as makes sense including Course, Volunteering, Certifications, and Skills & Expertise! •Publications is a great way to highlight Articles, Blogs, Books and Videos. •Make sure to add Graphical elements to your Summary and experience such as Photos, Videos, and SlideShare decks! •Check your profile strength: All-Star? •Add in recommended sections if they make sense for you. •Content and Keywords for Search Phrase are a key to being found on LinkedIn.

    8:17

  • LinkedIn Keyword Profile Optimization

    You need to optimize your LinkedIn profile to be found (Search). Figure out what you want to be found for and work that back into your Professional Headline, your job titles, and into various descriptive areas of your profile. •What Search Terms are important to you? •What do you want to be found for on LinkedIn? •Start with the top 2-4 Search Phrases important to your Brand or Business and organize your Profile content around them! •Professionals use LinkedIn as a Search Engine to Find other Professional •Your Network on LinkedIn is important –Part of LinkedIn’s core functionality is to find people / resources through other people you know in your network –Read Superconnect: Harnessing the Power of Networks and the Strength of Weak Links by Richard Koch

    7:51

  • Assignment Profile Optimization

    Activity

  • Getting Started with Network and Influence Building

    This Section shows many Tips on how to build your network and influence on LinkedIn. Listen in now!

    7:13
03

Content Creation & Distribution, Group Creation & Management, Company Pages

3 lectures • 23min

  • Content Creation and Distribution on LinkedIn

    Content keeps your Profile active and top of mind with your Network. We discuss all the various forms of Content on LinkedIn and show you how to create, distribute, curate, and analyze the impact of your Content Straegy on LinkedIn.

    9:16

  • How to use Groups to Create and Manage Influence

    Why LinkedIn Groups? •Groups are semi-natural collections of people interested in and potentially influential on specific topics. •Activity within a groups shows on your timeline and can help establish your thought leadership (if you really have any!) •Groups are the best way to build real relationships on LinkedIn. Want to Create a LinkedIn Group? •Navigate to “Interests : Groups” and look for “Create a Group” on the top right hand side. •Be Prepared: –Have a Logo –A good keyword researched Group Name –Think hard about group type –Have a concise summary written –Have a call to action in your full length description •Typically you want your group to be public and listed in the directory, obviously there are many exception to this rule! •If possible, tie your group back to a website that supports group content and conversations. •I would make the group “open” if at all possible to encourage membership. •You need to invite people who have genuine interest in your topic. •You can build off of your own contacts. •You can use LinkedIn Search to find those with interests or skills. •You first job is to nurture content and conversations. Listen in to walk through Effective Group Set-up and Management!

    7:26

  • Effective Use of Your Company Page

    Your Company Page is life a Gym Membership... • You may feel good if you have a Gym Membership, but, it does you no good unless you use it! • Groups & Company Pages are just like Gym memberships. • Use routinely for the best benefits. Join this session to learn how to effectively set-up and use your Company Page!

    6:31
04

LinkedIn Analytics and Course Review

2 lectures • 16min

  • How to Track Content - LinkedIn Analytics

    LinkedIn Analytics are evolving. Check out this lecture to understand how to use them and supplement them. We'll look at several good solutions and glance at a paid platform as well in the supplemental materials.

    6:22

  • End of Course Review

    Video review of the entire LinkedIn for Business course with a full deck of supporting slides.

    9:29