Hootsuite Practical Tutorial

Introduction

Learn to manage multiple social networks in one place by collecting pages into Hootsuite, organizing and scheduling posts, editing photos, and timing posts for optimal appearance.

1:35

Connect 2 social networks

Connect two social networks on Hootsuite by linking a Facebook page and a LinkedIn page; the platform auto-detects profiles and adds them to the dashboard.

2:49

Hootsuite Structure Overview

Explore the basic structure of Hootsuite, including the header, workspace, and sidebar, and learn how streams, the publisher, analytics, and assignments help manage content, post planning, and team collaboration.

2:55
Discover Streams

Explore the streams section to monitor social content in the Hootsuite dashboard, engage in conversations, search and filter posts, and boost or assign posts via ad accounts.

3:17
Arrange Streams

Organize streams in Hootsuite by adding a tab for each social network, then manage the timeline, posts, mentions, messages, unpublished draft, schedules, and social listening from the dashboard.

2:44
Quiz - Hootsuite structure and organizing

Activity

Schedule a post on multiple networks

Learn how to schedule posts across multiple networks with Hootsuite, respect character limits on Facebook and LinkedIn, preview posts, shorten links, and tailor content with hashtags and audience targeting.

9:06
Verify post and editing

Publish posts automatically and verify updates across streams, publisher review, and Lengthen pages; edit from social pages or HootSuite and see changes after refreshing the stream.

2:07
Extra posting

Learn how to schedule and edit social media posts in Hootsuite, select the target Facebook page, set post times with correct time zones, and review posting history.

2:34
Editing images in Hootsuite

Edit photos directly in Hootsuite before posting, using an in-editor toolbox for transform, crop, filters, adjustments, focus, text, stickers, frames, and brush.

17:22
Introduction to analytics

Learn to use a demo account to explore Hootsuite analytics, unifying engagement metrics across Facebook, Twitter, Instagram, and LinkedIn to compare performance, and export reports as Excel, PDF, or CSV.

1:36
Practice guide

Practice with HootSuite by creating your account, organizing content, and setting up streams for each social page to draft and post content.

1:40
Quiz - Hootsuite posting

Activity

Tools to enhance posting (tips & tricks)

Learn tips to enhance posting appearance with text formatting using Yate. Copy-paste formatted text to HootSuite or Facebook, and use GIFs and collage tools to segment info and boost engagement.

3:47
Quick guide on WHEN to post

Use heat maps to time posts for peak engagement, targeting midweek around 10 a.m. and 1–2 p.m. on Facebook and LinkedIn, then test and tailor your strategy to your audience.

3:37
Hootlet

0:03

Closing message

Deliver a warm closing message for the Hootsuite practical tutorial, thanking participants, inviting questions and topic suggestions for future courses, and encouraging them to have fun with Hootsuite.

0:31

What you’ll learn