Course Curriculum

Linkedin Lead Generation, B2B Sales & Marketing for 2022

7sections
26lectures
3h 21mtotal

What you’ll learn

  • How to generate higher quality, volume, and consistent flow of leads with a FREE account on Linkedin

  • How to create a strong Linkedin profile (aka your sales page) that captures your prospect's attention

  • The most effective free marketing tools to help with your Linkedin profile design

  • How to establish your character and be seen as a trusted thought leader on Linkedin ((The world's largest professional network)

  • The latest Linkedin native tools and hacks in business development on Linkedin today

  • Get access to high-converting Linkedin outreach message templates that will get you responses from anyone.

  • How to identify prospects on Linkedin with the high purchase intent.

  • How to discover deep insights about your prospects on Linkedin.

  • How to connect and capture your competitor's or peer's connections.

  • How to use Linkedin Sales Navigator

  • How to use Linkedin's advance search filters and functions

  • Learn the fundamentals of Digital Advertising on Linkedin

01

Welcome - Your Linkedin Lead Generation Journey Begins Here!

1 lecture • 1min

  • Introduction: Welcome Message and how to get the most out of this course

    Welcome to Linkedin Lead Generation, B2B Sales & Marketing for 2021

    0:23
02

Understanding your buyer & customer persona

1 lecture • 3min

  • How to build your buyer persona (With Template)

    In this lesson, you will learn a structured approach to create your ideal customer persona. Buyer personas describe who your ideal customers are, what their days are like, the challenges they face, and how they make decisions. This is crucial in crafting your Linkedin connection messages and speaking to your buyer's challenges. For the resource, please duplicate (or copy) this template into your own google drive to edit it. You will not be able to edit the main shared template.

    3:02
03

Linkedin Profile Optimization Strategies that will help you stand-out

11 lectures • 47min

  • Why is your Linkedin Profile Important?

    The key reasons why your Linkedin profile is important. Don't leave this out as an after-thought!

    2:28

  • Create a Linkedin profile picture that gets more views (With Examples)

    Your profile picture is a key element of your LinkedIn presence. Research shows that just having a picture makes your profile 14 times more likely to be viewed by others In this lesson, we'll go through what makes a Linkedin profile picture stand-out (With examples).

    4:44

  • Create a Linkedin profile picture that gets more views (Demonstration)

    In this lesson, we'll do a demonstration on how to use Linkedin's profile picture creation tools.

    3:00

  • Bonus Tool: Create a Linkedin profile picture that stand-out

    In this demonstration, you will learn a bonus tool that helps you get the public sentiment on your profile picture. This helps you identify areas for improvement.

    2:52

  • Bonus Tool: Creating your Linkedin Cover Picture (With Canva)

    In this lesson, we'll demonstrate how you can use a free tool called Canva to design your Linkedin cover picture in minutes.

    9:28

  • What is the Linkedin Featured Section

    In this video, i will introduce to you the Linkedin featured section with some good examples.

    2:42

  • How to use the Linkedin Featured Section (With Custom Previews Method)

    In this video, you will see a demonstration of how you can leverage the Linkedin featured section to make your profile more complete. Also, you will learn the custom preview method for your featured section.

    8:47

  • Writing a Linkedin Headline that grabs attention

    In this lesson, you will learn how to write your Linkedin headline. Let's go through the examples and best practices.

    5:22

  • Crafting a great Linkedin summary (With Examples & Best Practices)

    In this lesson, you will learn the steps to crafting your Linkedin summary. The Linkedin summary section is one of the biggest areas in your profile, so don't miss this!

    4:36

  • Using Linkedin Showcase Services Tab to boost your profile

    In this lesson, we'll go through one of the most overlooked parts of your Linkedin profile. Watch how you can use the Linkedin showcase services page to alert your network about what you offer.

    1:53

  • How to get endorsements and recommendations for your Linkedin profile

    In this lesson, you will learn 2 simple ways to get recommendations for your Linkedin profile to boost your social currency!

    1:32
04

Linkedin Lead Generation and Outreach Strategies

7 lectures • 42min

  • What are Connection Degrees on Linkedin?

    In this lesson, you'll learn the foundations of connection degrees on Linkedin and how it affects you.

    8:15

  • Template 1: Linkedin Connection Messages that gets responses

    In this 3 part lesson, you will learn how to design a connection message that will increase your response rates from your prospects. You will be able to reach out to more prospects with empathy increasing the probability of them taking action.

    3:33

  • Template 2: Linkedin Connection Messages that gets responses

    In this 3 part lesson, you will learn how to design a connection message that will increase your response rates from your prospects. You will be able to reach out to more prospects with empathy increasing the probability of them taking action.

    2:13

  • Template 3: Linkedin Connection Messages that gets responses

    In this 3 part lesson, you will learn how to design a connection message that will increase your response rates from your prospects. You will be able to reach out to more prospects with empathy increasing the probability of them taking action.

    2:52

  • Linkedin's Search Function: How to search for your prospects

    In this lesson, we'll demonstrate how you can use the free Linkedin search function with boolean operators to look for prospects.

    7:56

  • How to connect with your competitor's customers and prospects on Linkedin

    In this lesson, you will learn how to find out who your competitor's connections/prospects are and connect with them.

    6:19

  • How to use Linkedin groups, comments & events as a prospecting strategy

    In this lesson, you will learn how to use Linkedin groups, Linkedin comments, and Linkedin events for prospecting opportunities. These are underused strategies by other sales professionals which means it will make you stand-out if you use them.

    10:49
05

Attracting Prospects Passively With Content Marketing

4 lectures • 39min

  • What is Content Marketing and How to Automate it.

    In this video, we will go through the concepts of how content marketing can help you generate more leads and how you can automate this process so you can spend more time on building connections. Think of content marketing as a passive way to keep yourself top of mind to your prospects - So that when they're ready to buy, they'll choose you first.

    7:06

  • How to automate your Content Marketing (Demonstration)

    In this video, we will demonstrate how you can automate your content marketing with a Free tool called Publer. You may use other similar tools with the same function.

    15:00

  • How will Content Marketing help to generate more leads?

    In this lesson, you will understand why content marketing is important and how it truly helps with lead generation.

    5:41

  • What content type works best on Linkedin?

    Decide based on your audience, content nature, and your strengths. Mix videos, text posts, pictures with charts, and documents, using square formats for higher engagement.

    11:36
06

Maximising Linkedin Sales Navigator to generate sales, leads and meetings

1 lecture • 15min

  • How to use Linkedin Sales Navigator (Including advance functions)

    Master LinkedIn Sales Navigator to identify new prospects and accounts, apply filters by geography and seniority, and save leads. Scale outreach with an Excel-based boolean builder for bulk searches.

    14:36
07

How to Create Impactful Linkedin Ads in 2021

1 lecture • 55min

  • How to use the Linkedin Campaign Manager Tool to create effective B2B Ads

    Learn through this step-by-step walkthrough on how to use Linkedin's campaign manager tool to create effective ads on Linkedin.

    54:39