Course Curriculum

The Basics of Facebook Analytics

6sections

15lectures

2h 22mtotal

What you’ll learn

Introduction

This video talks about what is going to be covered in the course!

1:48

How to Find Facebook Insights

In order to use Facebook Analytics, we need to know where to find them. This video will show you how to do just that.

3:18

Overview Tab

This video will take an in-depth look at the Overview tab of Facebook Insights.

6:24
Likes Tab

This video takes a look at the "likes" tab of Facebook Insights. You will learn more about the data that is collect and how to use it for your business.

7:08
Reach Tab

This video shows you how to use the Reach tab of Facebook Insights.

8:33
Visits Tab

This video talks about the Visits tab of Facebook Insights. It shows what data is collected and how you can use it for your business.

5:18
Posts Tab

This video talks about the Posts tab of Facebook Insights. It shows what data is collected and how you can use it for your business.

10:42
People Tab

This video talks about the People tab of Facebook Insights. It shows what data is collected and how you can use it for your business.

7:33

Review of Course

This lecture summarizes what we have learned in this course!

3:55

The Basics of Facebook Analytics

Facebook analytics can be an extremely valuable tool if you know how to use it correct. Chris Wilkey, CEO of Hosskey Consulting (www.hosskey.com), walks you through the basics of Facebook analytics and shows you how to use them to increase your presence of Facebook.

50:10

Ad Manager Analytics

If you use any paid promotion on Facebook, you also have access to these analytics.

5:31
Tracking Conversions

Chris talks about tracking conversions and ROI for social media. Finding a way to place a dollar amount on your social media efforts is something most marketers struggle doing. This video explains how Hosskey does it for clients.

10:00
When to Post on Facebook

Hosskey's co-owner Chris Wilkey teaches us how to us Facebook analytics to decide when to post content on Facebook

7:38
Why Being Liked Is Not Everything?

While you may not be gaining thousands and thousands of "likes" or "follows" or seeing a direct increase in sales because of your efforts, the content you include on social media is helping you dictate your brand's image in communities your consumers or potential consumers are sure to be a part of. Whether you like it or not, communication has gone digital, word of mouth marketing has moved to social networks, and if you're not joining the conversation to build up your brand, someone else will.

5:14
Sourcing Content

Sourcing content seems to be difficult for small business owners across the country. This video will show you different ways to find content and have it delivered right to your inbox.

8:32