Course Curriculum

Pinterest Marketing: Pinterest Complete Course for Beginners

10sections
46lectures
5h 27mtotal

What you’ll learn

  • How Pinterest marketing works and how you can successfully turn it into a profitable business

  • How to find profitable niches, keywords and target groups on Pinterest

  • Learn how to get great traffic for your website, product or service

  • You'll learn basics & advanced ways of using Pinterest and how to deal with it

  • Learn more about the different content formats of Pinterest

01

Introduction

3 lectures • 15min

  • A few facts about Pinterest

    Explore what Pinterest is as an image sharing social media and search platform, its mobile growth, and its strong marketing potential for brand discovery and purchases.

    3:33

  • Why to use Pinterest?

    Discover why Pinterest offers high buying intent and low effort to gain views, boosts Google image search rankings, and gives pins a 3 to 4-month lifespan for product traffic.

    5:00

  • Create a Pinterest account

    Learn to register on Pinterest, create a free business account, set up your profile, describe your business, and optionally link a Shopify store.

    6:54
02

Pinterest Basics - It doesn't come for free

3 lectures • 23min

  • Pinterest basic terms

    Learn core Pinterest terms such as pins, boards, and repins, and how bookmarked content links images or videos to webpages, with flexible sizes and a personalized home feed.

    10:02

  • Profile description

    Learn to set up a Pinterest business profile, optimize the public profile with keywords and imprint, and navigate feeds and profile customization.

    6:48

  • Pinterest settings & options

    Navigate pinterest settings to manage accounts, connect websites via claim, control privacy and notifications, and explore branded content opportunities for creators and brands.

    6:35
03

Let's get started!

3 lectures • 33min

  • Tour on the Pinterest platform

    Take a guided tour of the Pinterest platform, learning how home feed, for you and today tabs curate content, save pins to boards, and comment, follow, and engage with creators.

    8:54

  • Good profiles as an example

    Explore how to evaluate Pinterest profiles and search for pins, boards, and shops using keywords, assess profile pictures and descriptions, and understand boards, saved pins, and idea pins.

    10:05

  • The Pinterest algorithm explained

    Discover how the Pinterest algorithm supports long-term growth, emphasizing new content, repins, and consistent posting. Learn to space pins across boards with scheduling tools to sustain traffic over months.

    13:45
04

Pinterest Keywords

4 lectures • 37min

  • Keyword research with Pinterest trends

    Explore Pinterest trends and trend keywords to plan content with regional insights, demographic data, and rising topics like outfit ideas and summer outfits for targeted pins.

    13:12

  • Keyword research with Pinterest predicts

    Explore Pinterest Predicts to forecast trending topics and keywords, filter by audience and category, and align content ideas with your brand before applying forecasts.

    7:54

  • How do I find keywords with Pinterest?

    Discover how to find keywords directly in the Pinterest search bar, without external tools, exploring recent searches, popular categories, and long-tail phrases like summer dresses and trendy summer dresses.

    6:32

  • Keyword research with Ubersuggest

    Explore using ubersuggest for keyword research to optimize Pinterest content, analyzing seo and paid difficulty, search volume, and selecting summer outfit ideas for seo and pins on Google images.

    9:17
05

Pinterest Pinboards

6 lectures • 43min

  • Create your first board

    Create your first Pinterest board, name it by topic, and save pins to organize with boards and subfolders. Manage sections and boards for better engagement.

    12:37

  • Optimize your boards

    Learn to optimize a Pinterest board by editing the cover image, naming, and description for seo, and using collaborations, more pins, and board settings to boost reach.

    6:10

  • Add To-Do’s to your boards

    Learn how to use hints and to-dos on Pinterest boards to coordinate collaboration, assign tasks, and track progress with pins, text notes, and checklists.

    4:34

  • Group boards - create together for more reach

    Group boards let you pin with others to increase content and boost reach. You join by commenting or emailing the creator, and you should post only your own pins.

    8:25

  • Important notes about hashtags for Pinterest

    Focus on creating meaningful pin and board descriptions and engaging videos, not on keyword spamming; use keywords and hashtags judiciously to improve reader experience and Pinterest reach.

    4:00

  • Niche analysis for Pinterest - what does a good pin look like?

    Analyze niche pins for summer dress to identify colors, descriptions, and titles that drive engagement. Create private secret boards to curate ideas and practice pinning with pink, mint, and yellow.

    7:13
06

Create Pinterest graphics with Canva

6 lectures • 49min

  • What is Canva?

    Explore Canva as a graphic design platform for visual content, including photos and motion videos. Understand the free and premium versions, and Canva’s global reach and impact, with practical practice.

    2:16

  • Create an account

    Begin by visiting canva.com, exploring the home page and design templates, then sign up using email (or Google or Facebook) and complete email verification to access Canva's front page.

    3:08

  • Navigating the Dashboard

    Navigate the Canva dashboard to create designs using templates, custom sizes, and uploads, while managing your account, plans, and folders.

    7:35

  • Elements, shapes and lines

    Learn to design with Canva by using elements, lines, and shapes; customize color, text, size, and shadows, and apply hyperlinks and line styles.

    10:24

  • Photos, videos and uplods

    Explore how to manage photos, videos, and uploads in Pinterest, select and edit images, apply filters and crops, adjust video playback, and upload various file types.

    10:12

  • Overview of fonts & texts

    Explore Canva's text features to create engaging Pinterest pins, including text boxes, headings, subheadings, and body text; customize fonts, sizes, colors, alignment, lists, spacing, and effects like shadow and neon.

    15:42
07

Pinterest Content creation (with Canva)

5 lectures • 43min

  • Profile picture & Cover image

    Create a Pinterest profile picture and banner in Canva using templates and logos, with free and paid options. Export as png and crop to 800x450 banner and 500x500 profile picture.

    10:12

  • Create Pinterest Pin with Canva - Variant 1

    Create Pinterest pins with Canva templates at 1000x1500 or 1000x1000, then edit images and download PNGs.

    12:21

  • Create Pinterest Pin with Canva - Variant 2

    Learn to craft a Pinterest pin in Canva using custom sizes, background options, and uploaded images with a 20% promotion text, including color-matched banners and edited lighting adjustments.

    8:28

  • Canva Templates for Pinterest

    0:02

  • Create Video Pin with Canva

    Learn to create engaging Pinterest video pins in Canva using free and paid templates, edit with filters, brightness, and text color, and export as MP4.

    11:28
08

Upload Pinterest Pin

7 lectures • 34min

  • Pin upload step-by-step

    Upload pins on Pinterest by selecting images or videos, set concise titles and descriptions, add a destination link, and schedule or publish to a board.

    11:21

  • Link products to your pin

    Learn to link products to a pin by uploading a pin, adding up to 24 products, and connecting your shop; track impressions, saves, and outbound clicks in analytics.

    5:01

  • Note for product linking

    0:06

  • Edit pin in upload process

    Edit a pin during upload by cropping, repositioning images, and adding a logo and text. Adjust aspect ratios (2:3, 3:4, 1:1), margins, and colors, then update changes before publishing.

    4:36

  • Upload an idea pin (= story pin)

    Discover idea pins on Pinterest, a story-like slideshow or video collection up to 20 images or slides with titles, notes, steps, ingredients, cook times, servings, and optional shopping recommendations.

    8:08

  • Not for the idea pin

    0:12

  • Upload pins directly through Canva

    Learn how to upload pins directly from Canva to Pinterest without downloading, connect Canva to Pinterest, pick a board, and publish with title, description, and destination link.

    4:24
09

ChatGPT & AI Tools for Social Media Content Creation

7 lectures • 37min

  • All the prompts in this section

    0:04

  • Social Media Content - Idea Generation / Brainstorming

    Generate social media content ideas quickly with brainstorming and ai tools, including ChatGPT, map level-zero niches and topics to sub-niches, and craft cross-platform calendars, descriptions, hashtags, and names.

    8:48

  • Social Media Content - Content Creation

    Create social media content for Pinterest by generating post text and ideas with AI, then design visuals using Microsoft Designer or Canva templates.

    11:25

  • Social Media Content - Descriptions / Captions

    Create engaging social media descriptions and captions for photos and videos, optimize tone, remove excess emojis and hashtags, and prompt audience questions to boost comments across platforms.

    5:03

  • Social Media Content - Hashtags

    Learn to generate and verify social media hashtags and keywords, balancing big and niche tags to boost reach, engagement, and keyword relevance across Instagram, TikTok, Facebook, and Pinterest.

    4:22

  • Social Media Content - Content Calendar

    Develop a cross-platform content plan that posts content twice per week on Instagram, Pinterest, LinkedIn, and TikTok, using multiple formats and a structured posting schedule.

    4:49

  • Social Media Content - Responding to Comments

    Use ChatGPT prompts to craft short replies to social media comments, check your answers before posting, add questions to start conversations, and reply quickly to boost engagement rate.

    2:51
10

Helpful features & Content variations

2 lectures • 13min

  • Helpful tool: Pin-It Button

    Learn how the Pinterest Pin-It Button Chrome extension lets you save and repin your own content from blogs, Instagram, and YouTube while respecting copyright and pinning basics.

    7:19

  • Pinterest Analytics - What actually matters!

    Discover how Pinterest analytics identify top pins and boards by impressions and engagement, and use audience insights and conversion insights to guide content and ad strategy.

    5:22