Course Curriculum

How to Use Pinterest Marketing for Business Success

10sections
16lectures
2h 37mtotal

What you’ll learn

  • Be able to open a Pinterest account

  • Be able to optimize a Pinterest account for business

  • Be able to post to Pinterest correctly for maximum effectiveness

  • Increase social media traffic

  • Increase brand awareness

  • Boost blog traffic, subscribers and new leads.

01

Introduction to Pinterest for Your Blog and Business

  • What this Course Will Teach You

    Find out why Pinterest is so important right now for your visual marketing. The steps you can take to include Pinterest into your marketing starting from today.

    10:57
  • Pinterest's Potential to Rapidly Grow Your Traffic and Sales

    Why Pinterest? Let us answer that in more detail. I also share statistics from my blog traffic from Pinterest compared to other social media channels. But most importantly you need to see Pinterest as more than social. It is rather a part of your overall visual content marketing strategy.

    12:02
02

Get Started with a Business Account

  • How to Open and Optimize a Business Account

    Why a business account? There are many advantages to a business account, but are you aware of how to est them up? In this lesson we will follow the easy and effective way to get your business account open and optimized.

    15:30
  • How to Convert Personal to Business Accounts and Whether You Should or Not

    Should you keep your personal account on Pinterest? What you should do to convert the account to Business.

    4:54
  • The Pinterest Board Tweaks You Need to Have

    How to optimize your boards for maximum traffic potential.

    8:34
03

Strategy is Critical (Your Book Download)

  • You Need These Strategy Essentials

    Please use a solid strategy for Pinterest and your business. To help you I have included a free PDF of my book The Art of Content Marketing. Download it now.

    1:20
04

Essential Traffic Boosting Tactics

  • What are Widgets and How to Use them Properly

    Use these various methods to increase traffic to your website or blog.

    19:15
05

The Perfect Pin and How to Make It

  • How to Make Pins that Drive Traffic

    The perfect pin means the difference between mediocre traffic and viral traffic. Plus get the pin right and it can keep working for you over months or years. You do not need to be a designer to make them, but you need great design. Here is how to get just that.

    11:57
06

Keywords and SEO to Power Up Your Account

  • Essential Keyword Search Basics

    Keywords and phrases are fundamental. Want to be found quickly and get new followers? Keywords hold the answer. This is where to start finding the right ones.

    10:12
  • Keyword Search Practice

    Here is how to find those keywords on Pinterest quickly.

    5:58
  • Advanced SEO Tactics that Work

    There are other ways to find powerful keywords and phrases. Ones that are often overlooked. But you can find them and use them and its free.

    6:14
  • Advanced Keyword Options

    Now lets us see more keyword options in practice.

    2:12
07

Can You Make Money with Pinterest?

  • The Best Approach to Monetizing Your Pinterest Strategy

    The big question is will Pinterest be worth it to you financially? The answer in short is Yes. But it is also not a quick fix. Pinterest is a medium to long term solution that will give your business value for years to come. We look at this closer for different types of businesses.

    17:20
08

Analytics Explained

  • Pinterest Analytics in Action

    Pinterest analytics can provide much useful information. In this lesson we look at how I use this information to make strategic decisions about my marketing tactics.

    15:11
09

Useful Apps to Make Pinning More Effective

  • How to Use Tailwind App

    There are many apps available to help you schedule pins. Apps like Buffer, Viraltag and Hootsuite. Each has benefits and some analytics too. But as a complete package I suggest Tailwind. This app has many extra features that count. But don't take my word for it. Try the free version and decide for yourself. In this lesson I give you a glimpse at this app in action.

    14:41
10

Conclusion

  • Parting Words

    You have finished the course, but hopefully this is just the beginning of your exciting growth with Pinterest. Persist and experiment. This is a fun way to market your business. For more lessons and support please join me on my blog and of course on Pinterest.

    0:57