Course Curriculum

Social Media 101

7sections
16lectures
1h 29mtotal

What you’ll learn

  • Learn the basics of the most popular social media networks

  • Create and populate accounts on each of these platforms

  • Understand the basics of using these platforms for business

  • Be able to determine which platform you should use for your business

  • Understand the concept of content calendars and be able to create one

  • Learn how Hootsuite can save time and effort of social media

01

Introduction to the Course

1 lecture • 2min

  • Introduction

    This video will cover who should be taking this course and what you can expect to learn.

    2:16
02

Social Media Basics

1 lecture • 33min

  • Social Media 101

    What is this thing we call social media? This video is going to teach you the basics of the 5 most popular social media sites. The basics include: demographics, lingo, and overall use. We will be going over Facebook, Twitter, LinkedIn, Google+, and Youtube (and maybe even a little Pinterest).

    33:05

  • Social Media Basics - Review

    Activity
03

Setting Up the Accounts

8 lectures • 32min

  • Setting Up a Google Account

    In order to utilize Google+, YouTube, or Gmail, you need to have a Google account. This video will walk you through the basics of setting up an account from beginning to end.

    3:22

  • Setting Up a Facebook Account

    Sometimes the basics are all you need. This video will walk you through the process of creating a Facebook account. If you have any questions, please post them in the comments below.

    5:00

  • Setting up a Facebook Business Page

    Did you know that there is a difference between a personal and a business Facebook page? If not, here is your chance to learn about the difference. This video will walk you through the steps to set up a business page.

    5:55

  • Setting Up a Twitter Account

    Sometimes the basics are all that you need. This video walks you through the steps of creating a Twitter account from start to finish.

    5:26

  • Setting Up a LinkedIn Account

    Sometimes the basics are all that you need. This video will walk you through the process of setting up a LinkedIn account from start to finish.

    3:21

  • Setting up a Pinterest Account

    Sometimes you just need to start with the basics. This video walks you through the process of creating a Pinterest account from start to finish.

    4:05

  • Setting Up a YouTube Account

    Everyone assumes you have an account on YouTube, but what if you don't? This video is here to help. It will walk you through the process of setting up a YouTube account from start to finish.

    1:30

  • Setting Up a Google+ Account

    Do you want to start using Google+, but don't even know how to create an account? This video will walk you through the basics from start to finish to have your account up and running in no time.

    3:04
04

Hootsuite Basics

3 lectures • 10min

  • Setting Up a Hootsuite Account

    Hootsuite is an extremely powerful tool for anyone who wants to save time using social media. This video will walk you through the process of setting up a Hootsuite account from start to finish.

    4:35

  • Adding Your Accounts to Hoosuite

    You may have just started using Hootsuite or you have created a new account on another social media platform. In either case, you need to know how to add a social media account to your Hootsuite account. This video will show you just that.

    2:25

  • Adding Streams to Hootsuite

    Ever wonder how you see your social media accounts on Hootsuite? In order to see your networks, you have to create "streams." These are easy to create and this video will walk you through the process.

    2:36

  • Hootsuite Quiz

    Activity
05

Content Calendars

1 lecture • 4min

  • Creating a Content Calendar

    This walks you through the steps of creating your own social media content calendar.

    3:46
06

Scheduling Posts

1 lecture • 3min

  • Scheduling Posts Using Hootsuite

    This lecture teaches you how to use Hootsuite to schedule posts for future release. This, along with your content calendar, will allow you to schedule once a week to have constant content.

    3:05
07

Bonus Material

1 lecture • 5min

  • Should You Use Your Own Email Address for Social Media?

    A common question that we receive is "should I use my personal email for my company's social media account?" This video addresses this question and explains why we answer the way we do.

    5:07