Course Curriculum

Twitter – Twitter Marketing Masterclass

9sections
50lectures
4h 44mtotal

What you’ll learn

  • Use a proven Twitter Marketing Plan to market any product or service.

  • Create an effective Twitter Marketing Plan for your business.

  • Get a positive ROI from your Twitter Marketing Plan right away.

  • Design a Profitable Marketing Funnel.

  • Sell your products and services using Twitter

  • Build your Email List on a budget

  • Position Yourself as the Rockstar in your industry

01

Introduction To Tweet Like A Rock Star - Section 1 - Setting Up Your Account

8 lectures • 47min

  • Introduction - Meet Your Instructors & Course Objectives

    Welcome to the Tweet Like A Rockstar course! In this lecture, meet your instructors, AJ Amyx and Dave Espino and discover what you're going to learn inside this course. This course is actually 2 courses in one! Course 1 - Twitter - Proven Twitter Marketing - Tweet Like A Rockstar by AJ Amyx Course 2 - Blab Marketing - How To Use Blab To Market Any Product Or Service by Dave Espino

    2:29

  • Setting Up Your Twitter Account For Success

    This Module is all about setting up your Twitter Account for success. If you're brand new to Twitter, make sure you start here. If you've been in the game for a bit, start here as well. I want to make sure you have a solid foundation for us to build upon. In this Module you will learn how to: - Set up your Twitter Account - Email Notifications - Select a Username - Create a Profile Image that attracts clients - Design a Twitter Header Image to be positioned as an expert - Write a Rockin' Bio to Increase your Click-Through-Rate to your Website

    6:33

  • Selecting A Great Twitter Username

    Choosing your username can be an overwhelming task.Should you use your name or your companies name? This video answers that question. You should always have at least your personal Twitter account. We live in a day and age where people want to do business with people. We crave personal access. Take advantage of this by allowing YOU to be the VOICE of your brand and/or company. This is why no matter what industry you are in, having a personal brand is powerful! If you want to use Twitter for customer service and/or share updates about your companies products or services, having a company account can be good as well. If this is the case, I recommend you have two Twitter accounts. One for YOU, your personal brand, and another for your company.

    3:17

  • Setting Up Email Notifications Properly

    One of the key takeaways of this training video is to set up a unique email address specifically for your Twitter account and turn off all email notifications except when "followed by a new follower." You will want to do this because otherwise your email inbox will blow up with notifications and more importantly, I share a strategy to help boost your organic reach and impressions in Module 4 where you will need to use a unique email address.

    5:22

  • Creating A Great Twitter Profile Image

    Images speak volumes. In this training you will learn one of the keys to attracting and connecting with your ideal client is having an authentic Twitter profile image. It should be a headshot where people can see your eyes well. You will want to create a profile image that is 400 px X 400 px. This will ensure your Twitter profile image will not be pixelated (blurry).

    4:19

  • Designing Your Twitter Header Graphic

    In this video, you will learn how to use your Twitter Header to position you, your brand and company as the Go-To Rockstar in your industry. Think of this space as a virtual billboard. It's PRIME real estate for advertising your business and message. The Dimensions to create a GREAT Twitter Header Image is: 3,000 px (wide) X 1,000 px (tall) Check the resources tab in the right side column to get access to great header templates.

    11:15

  • Writing A Rockin' Twitter Bio

    Learning to write a Rockin' Bio will help change the game for you when it comes to your click-through-rates (CTR). In this video, you will learn to follow a simple 2 step process. Step One: Select three to four words that represent who you are as a person in life and business. Step Two: Write a Power Statement. I help WHO do/get WHAT. You do not need to be clever or sexy with your words. The goal is to keep it simple because people reading your bio are skimming through it trying to see how you can help them. So...tell them.

    6:43

  • Navigating Twitter

    In this video, you will learn your way around the Twitter platform. This way you will be able to execute on the strategies in the next modules. You will learn how to: 1. Navigate around Twitter 2. Favorite Tweets 3. ReTweet 4. Find relevant content

    7:19
02

Section 2 - Crafting Tweets That Capture Attention

6 lectures • 56min

  • Overview Of Section 2

    Module 2 is all about crafting tweets. Understand you want your Twitter Account to become the HUB of information for your industry or topic. In order to do this you will implement a blended approach to creating your own tweets and curating others tweets. You will learn: - The 9 Different Types of Tweets to Use - Composing Tweets with Images - How to Use Twitter Videos - To Create a Content Calendar

    1:48

  • The 9 Different Types Of Tweets

    There are nine different types of tweets you can compose. You will want to mix up the type of tweets you craft to create a unique experience for your ideal client. The goal is for your Twitter Account to become the Go-To-Source for information in your industry or topic. You will learn: 1. The 9 Different Types of Tweets to use 2. How to Craft an Engaging Tweet 3. Content Strategies to Boost Your Reach

    10:10

  • Creating Your Twitter Content Calendar

    We've all had those moments of wanting to take massive action and then once we sit down at the computer, we end up staring at a blank screen not knowing what to say. This training video solves this problem once and for all. You'll learn how to create a content calendar to keep you focused and productive. By the end of this training you'll know exactly what to post and when. You'll even have a content calendar. You can download the template calendar below.

    9:12

  • Tweeting Images

    People LOVE images on Twitter. When you use images with your Tweets it will help boost your Favorites and ReTweets. You will want to do this because it helps expand your reach and increase your impressions. The correct size for image on Twitter is 440 px (wide) X 220 px (tall).

    5:38

  • Understanding And Using Hashtags

    Hashtags are to Twitter as Keywords are to Google. If you want to get your Tweets in front of your ideal market you need to use the Hashtags they are using. Hashtags are a way people can keep track of conversations they want to pay attention to. Many people make the mistake of randomly using Hashtags. This is a big mistake because the Hashtag you may be using may be overused and as a result hardly anyone will see your Tweet. The Data never lies. This is what I LOVE about digital marketing. We have DATA. Instead of guessing, this training video will help you know exactly what Hashtags you should be using with your Tweets. By doing so you will be able to get in front of your ideal client right now.

    10:50

  • Scheduling Your Tweets With Hootsuite

    One of the great things about Twitter is you can use Third Party Tools to make your marketing efforts easier. This video walks you through using Hootsuite to schedule all your Tweets out for weeks at a time. You will want to do this so you focus your attention each day to marketing your Tweets and getting into sales conversations with your ideal clients.

    18:10
03

Section 3 - Attracting Raving Fans and Growing Your Following

4 lectures • 30min

  • Overview Of Section 3

    In this section, you'll learn how to build a raving fan base quickly. There are two ways to go about doing this. Depending on where you are at in your business will dictate which strategy you use. This strategy only requires you to set aside 15 minutes a day for 4 days a week at the most. You will want to follow this strategy because it adds fuel to the fire. This single strategy acts as the backbone to drive targeted traffic to your website, boost your organic reach and impressions, get you into sales conversations and open up doors of opportunity you've only dreamed of.

    2:09

  • Identifying Your Target

    The first thing you must do to build a raving fan base is to identify who has a similar message, product or service as you, find them on Twitter and see if they have a following. You can assume if people are following them and your brand is similar to THEIR brand, then their followers would be interested in what you have to say and offer as well. To get started make a list of the top 5 authors, speakers, podcasters, radio hosts, associations, clubs, etc in your industry. You could even branch out to books your target audience reads, movies they watch, etc. This video will help you learn how to identify your targets on Twitter and then what your next steps are to build your raving fan base quickly.

    7:57

  • The Follow Game

    In this video you will learn how to play the Follow Game in just 15 minutes a day. Keep in mind getting results with Twitter is like getting results in the gym. If you want maximum results it's all about working a plan consistently. By playing the Follow Game you will be able in build a raving fan base, increase traffic to your website and explode your brand's exposure very quickly.

    11:17

  • The Follow Game - Advanced Version

    In this training video you will learn how to use some Third Party Software called ManageFlitter to reduce the amount of time you spend playing the Follow Game. By using ManageFlitter you will still build a raving fan base, increase traffic and your brand's exposure quickly, yet you can do it in less than half the time. Instead of spending 15 minutes a day implementing the strategy, instead you will only spend one to three minutes a day.

    8:13
04

Section 4 - Increasing Your Reach and Visibility

6 lectures • 41min

  • Overview Of Section 4

    Engagement is the name of the game on Twitter. If you want to reach hundreds of thousands of targeted customers each week learning how to engage your followers and those interacting with you on Twitter is crucial. This module walks you through various techniques to increasing your brand's reach and impressions, as well as building your email list and setting up sales conversations.

    3:13

  • Boosting Engagement, Reach and Impressions

    This training video is all about the key to leveraging Twitter and it comes down to three words...Real, Raw Conversations. In sales, the person asking questions is in control of the conversation because they are guiding it. This is what you will be doing with your engagement on Twitter. Don't make the mistake of asking for the "sale" too soon. By sale I mean telling your ideal customer to check out your website, LIKE you on Facebook, etc. Get to know the person first. Find out what problems they are experiencing in their life, then point them to a solution. This approach is GOLDEN because people will see you are a real person who cares about what they have going on and when you ask them to do something like leave your podcast a review, LIKE you on Facebook or set up a call to see how you can help them, they will be more inclined to do so.

    10:07

  • Welcome New Followers

    In this training video you will learn a Rockstar Tactic to help you turbo charge your brand's reach and impressions. The way to do this is by welcoming all your new followers each day. You'll want to use that specific email account you created in Module 1 for this.

    7:17

  • Using Direct Messages Effectively

    Direct Messages are a way to communicate privately on Twitter. Often times the only times you will want to use a Direct Message is when you want to give someone your contact information such as your email address, phone number or Skype ID. You can also use Direct Messages to communicate with multiple people at a time when you use a Group Message. This allows you to talk privately to the group. One way to use this feature is to introduce people to one another. Lastly, you can use Direct Messages to promote a specific offering to people. You will learn a Rockstar Tactic on this in Module 5.

    6:40

  • Using Twitter Lists Effectively

    Twitter Lists are very powerful because they allow you to segment you Followers and also keep track of conversations you want to be a part of. Using Lists will help you connect with your ideal clients, referral and joint venture partners. In this video you will learn how to: - Set up Twitter Lists - Find New Ideal Clients - Connect with Influencers - Segment Your Followers to Send Them Targeted Marketing Campaigns

    8:33

  • Using Twitter Chats Effectively

    Twitter Chats are a powerful way to find and connect with your ideal clients. No matter what industry you are in, there is a Twitter Chat going on about it at some time during the week. During these "Chats" your ideal clients are discussing a topic. It could be vegan runners talking about their diet or their next run or marketers talking about the latest and greatest in social media, etc. Do a Google Search to find Twitter Chats that are going on about your Industry or Topic. Also, look for "Chats" outside your industry but are related in some way.

    5:24
05

Section 5 - Utilizing Third Party Twitter Tools To Improve Your Twitter Strategy

6 lectures • 44min

  • Overview Of Section 5

    This Module is all about using Third Party Tools to measure success and run some Rockstar Marketing Tactics to make some sales. You'll learn how to: - Measure Your Accounts Success - Automate a Portion of Your Engagement - Run Automated Direct Message Campaigns to Increase Sales

    3:35

  • Measuring Success

    What you measure grows. This is why it is crucial for you to measure what's working and what's not working when it comes to your Twitter Marketing efforts. In this video you will learn what metrics to pay attention to and how to use SocialBro and Twitter to measure your results. You will want to do this because it will help you reach more people and make more sales.

    11:28

  • Audience Insights

    What if you could know exactly who's following you, what countries they are in, what gender they are, what keywords they have in their bio, how much money they make and much more? All of this is possible. In this video, you will learn how to analyze your audience to make sure you are reaching your target market and create content to best serve them. You'll want to do this because it will ultimately help you build your list and make more sales if you are creating Tweets catered to their preferences.

    8:52

  • Engagement Automation

    By now you should have implemented everything up to this point and are seeing massive results if you've implemented every step. Your following is growing, your engagement is skyrocketing and you're getting more visits to your website. This training video will help you to automate your conversation starters. You'll learn how to: - Set up Rules to automatically send Tweets when someone follows you - Automatically Add People to Your Lists

    10:49

  • Automated Direct Message Campaigns

    Using Direct Messages correctly can be very powerful because you can get a targeted marketing message and campaign directly to the perfect prospect. In this video, you'll learn how to: - Segment Your Entire Following Into Targeted Categories - Create a Marketing Message That Hits Their Hot Buttons - Automatically Send Thousands of Direct Messages to Prospects NOTE: Use this Rockstar Tactic carefully. If you ask for the sale to fast, your amazing offer will come across as SPAM. Remember, automate genuine conversations.

    6:38

  • Scheduling Images In Hootsuite

    Twitter users LOVE images. This training video will teach you how to add images to your Tweets within Hootsuite. This will allow you to schedule your image tweets.

    2:51
06

Introduction To Blab Marketing - Market Your Business With Blab

6 lectures • 18min

  • Welcome To The Exciting World Of Blab Marketing!

    In this lecture, you'll learn what Blab is and what to expect in this course. This course is made up of two main parts. In the first part of this course, you will learn how Blab works, complete with a live demo of Blab. In the second part of the course, you'll discover 10 ways to leverage Blab for your business.

    2:10

  • What Is Blab? A Brief Tour Of The Blab Livestream Platform.

    In this lecture, you'll learn what Blab is. You'll also get a grand tour of a Blab and learn how a typical Blab is laid out.

    3:13

  • The Livestream Area On Blab

    In this lecture, you'll learn about the center section of the Blab page, where the livestreaming action happens. This is where you can host your Blab and have up to 3 additional people on your Blab, live. You can also record your live Blabs and get both the video and audio recordings emailed to you.

    3:51

  • Let's Take A Look At The Blab Chat Area

    In this lecture, we take a look at the Blab chat area. The chat area allows all attendees to ask questions and post links and images. The host, panelists and attendees can answer questions in chat or in the livestream itself.

    3:24

  • Let's Take A Look At The Twitter Feed

    In this lecture, we take a look at the Twitter feed and how you can use it to drive new attendees and traffic to your Blab.

    2:13

  • Let's Take A Look At The Attendee Feed

    The attendee feed is where you can see everyone who is attending / viewing the Blab live, right now. You can also see the total number of people who have attended the Blab since it was launched. You'll also learn a cool tip for building your following from the attendee feed.

    2:54
07

Live Demonstration Of A Blab, In Real Time

1 lecture • 4min

  • Live Demo - We View A Blab - In Real Time, To See More Features

    In this lecture, you'll get a walkthrough of a live Blab, in real time. You'll learn how you can give "props" to panelists as well as how to follow attendees and a few other cool features.

    4:24
08

10 Ways To Leverage Blab To Market Your Products, Services or Online Courses

12 lectures • 42min

  • Blab Gives You Acccess To An Instant Audience

    One of the big benefits of Blab is the instant audience that you have when you launch a Blab. People are on Blab and looking for good content. This is an exciting leverage point that you can use to build your audience and following as well as make sales of your product, service or courses.

    4:20

  • A Blab Gives You Content Creation On Steroids!

    In this lecture, you'll see how one Blab can generate up to 20 pieces of content. This is quality content that you can post on YouTube, Your Blog or website and on podcast and article sites.

    7:54

  • A Blab Gives You Face-To-Face, Real-Time Interaction

    If you want to market a product or service, there is no substitute for live, face-to-face interaction. This is a super effective benefit of launching a Blab - you get to speak with your prospects face to face, thus increasing your conversion rates and dramatically increasing your sales!

    6:20

  • A Blab Will Generate Conversion Rates Similar To Webinars

    In this lecture, you'll learn about the top ways to market high end products. The top way is through live seminars, followed closely by webinars. I predict that Blabs, properly executed, will be moving up in generating high conversion rates.

    2:13

  • A Blab Gives You Intense Interaction And Audience Curiosity

    Because a Blab is live streamed and there are new panelists popping on and off, this generates intense curiosity and interaction. Both of these elements (curiosity and interaction) are key to generating a lot of sales. A Blab allows you to use these key psychological elements to dramatically increase sales.

    2:30

  • A Blab Gives You A Viral, Multiplication Effect

    In this lecture, you'll learn how to create a leveraged, viral effect at three different times - before your Blab goes live, during your Blab and after your Blab is completed.

    3:53

  • A Blab Allows You To Link To A Freebie Which Contains An Instant Upsell

    Using your Blab as a way to gain credibility, authority and "rock star" status allows you to give away a free gift on your Blab in order to build an email list.

    2:50

  • Build A Blab "Content Bomb" Which Explodes Your Traffic

    In this lecture, you'll learn that one Blab can actually generate up to 20 pieces of content. I call this a "Content Bomb" and in this lecture, we discuss how to create one!

    4:06

  • Blab Consistently For Maximum, Leveraged Results

    When you Blab (and participate in niche Blabs) consistently, you can create tons of content bombs which will explode your presence and create traffic drivers all over the internet. This will explode sales of your product, service or course!

    4:07

  • Blab Is Young And Growing Incredibly Fast!

    In this lecture, you'll discover that you are at the right place, at the right time. This is the time to jump in and begin following this recipe for Blab success. When you do, you will be among the first to grow your influence and authority on Blab as well as all over the Internet with your Content Bombs.

    1:45

  • Get Blabbing!

    This lecture encourages you to get started with Blab by summarizing 8 of the most powerful benefits of Blabbing.

    1:57

  • Downloadable PDF Of This Blab Presentation

    This is the full presentation for this course in a downloadable PDF format. You can download it to take notes as you go through the course.

    0:13
09

Conclusion

1 lecture • 1min

  • Conclusion | Information About Additional Resources

    This lecture concludes the course and gives you some parting additional tips and resources.

    1:15