Course Curriculum

Introduction to Twitter: Marketing Your Business via Twitter

6sections
26lectures
3h 41mtotal

What you’ll learn

  • Understand why you can’t miss out on marketing via Twitter

  • Quickly get your business Twitter account set up and working properly

  • Learn how to brand your Twitter account to reflect your business

  • Discover how to find and share good content via Tweets and Retweets

  • Know how to find followers and new clients/customers

  • Discover our top 10 recommended thirs party tools to boost your marketing (and why we use them!)

  • Have access to loads of tips and tricks used by digital marketing experts!

  • Understand the language of Twitter

01

Introduction to Social Media and Twitter

4 lectures • 42min

  • Welcome and Introduction

    This short introductory video will welcome you to the course and your tutor.

    6:19

  • What is Social Media?

    This video explains what social media is.

    13:37

  • What is Twitter? (Part 1)

    This video explains what Twitter is.

    12:58

  • What is Twitter? (Part 2)

    This video explains why Twitter should be used as a marketing strategy for your business.

    8:37

  • Section 1 Assessment Questions

    Activity
02

Setting up a Twitter account

5 lectures • 40min

  • Overview of how to set up a Twitter account (Part 1)

    This video gives a step-by-step guide for setting up your Twitter account.

    13:45

  • Overview of how to set up a Twitter account (Part 2)

    This video explains the basics of what you can do once you have set up your Twitter account.

    8:28

  • Demo of setting up a Twitter account (Part 1)

    This practical video shows you the exact steps of setting up your Twitter account.

    6:49

  • Demo of setting up a Twitter account (Part 2)

    This practical video continues to show you how to set up your Twitter account.

    4:11

  • Demo of setting up a Twitter account (Part 3)

    This practical video shows you how to navigate your Twitter account and edit your settings.

    6:36

  • Section 2 Assessment Questions

    Activity
03

Tweeting and Content Creation

6 lectures • 1hr 7min

  • Tweeting and Content Creation (Part 1)

    This video explains about Tweets and Retweets.

    15:51

  • Tweeting and Content Creation (Part 2)

    This video looks at the content of Tweets in more detail and explains about the language of Twitter.

    15:08

  • Tweeting and Content Creation (Part 3)

    This video looks in more detail about what to share on your Twitter account and how.

    11:24

  • Demo Video: Tweeting

    This practical video demonstrates how to create Tweets.

    7:11

  • Demo Video: Retweets and Replies

    This practical video demonstrates how to use favourites, Retweets and replies.

    9:16

  • Demo Video: Messages and Notifications

    This practical video demonstrates how to use the messages and notifications on your Twitter page.

    8:03

  • Section 3 Assessment Questions

    Activity
04

Building Followers and Engagement

2 lectures • 21min

  • Building Followers and Engagement (Part 1)

    This video explains how to build followers and also increase engagement by building lists on your Twitter feed.

    12:36

  • Building Followers and Engagement (Part 2)

    This video explains how to promote your Twitter feed both online and offline.

    8:43

  • Section 4 Assessment Questions

    Activity
05

6 Top Tips for Building Your Twitter Presence

6 lectures • 30min

  • 6 Top Tips: Tip One

    This video explains how to use the 'Twitter Search' feature to boost your Twitter presence.

    5:23

  • 6 Top Tips: Tip Two

    This video explains how to 'Follow the Masters' and 'Find the Trends' to boost your Twitter presence.

    4:37

  • 6 Top Tips: Tip Three

    This video explores the benefits of using Twitter on a mobile device.

    2:49

  • 6 Top Tips: Tip Four

    This video explains the importance of keeping the content on your Twitter feed varied.

    4:51

  • 6 Top Tips: Tip Five

    This video explains how to 'Schedule and Monitor' your Twitter feed.

    3:21

  • 6 Top Tips: Tip Six

    This video explains how to use paid adverts to boost your presence on Twitter.

    9:04

  • Section 5 Assessment Questions

    Activity
06

10 Helpful Twitter Tools

3 lectures • 22min

  • 10 Helpful Twitter Tools (Part 1)

    This video explores how to use the tools of 'Hootsuite' and 'Buffer' for your marketing on Twitter.

    8:44

  • 10 Helpful Twitter Tools (Part 2)

    This video explores how to use the tools of 'Tweetdeck', 'Paper.li' and 'Social Rank' for your Twitter marketing.

    4:44

  • 10 Helpful Twitter Tools (Part 3)

    This video explores how to use the tools of Followerwonk, Vine, Topsy, Commun.it and Twitonomy for your Twitter marketing.

    8:13

  • Section 6 Assessment Questions

    Activity