Course Curriculum

Bluesky Marketing – Grow With This Latest Social Media Site

4sections

10lectures

34mtotal

What you’ll learn

Use hashtags to get exposure on Bluesky
Brand your Bluesky account
Learn what kinds of things to post
See what to do on day 1 to begin growing your account even if you don't have an existing audience

Welcome to your Bluesky growth journey

Learn simple, practical Blue Sky marketing to promote your business, start quickly, and gain the skills to drive real traffic on Blue Sky using best practices.

1:24
Student office hours, and how to make the course better for you

Join monthly office hours over Zoom to ask questions and improve your course experience, with free, flexible scheduling across time zones, plus posted links and resources.

2:55
Creating your Bluesky account

Create your Bluesky account by signing up with email, password, birth date, and a music-themed profile photo, then build your feed by following accounts instead of Discover.

2:19

Filling out your Bluesky profile for branding and engagement

Brand your Bluesky profile by editing profile, adding a background image, display name, and descriptive blurb, then include keywords and links to boost discoverability before marketing.

2:55
Sky follower bridge to follow on Bluesky who you already follow on Twitter

Install the Sky follower bridge extension to import Twitter followers into Bluesky, sign in with your Bluesky credentials, review detected users, and selectively follow them before removing the extension.

2:09
What to do for Bluesky marketing on day 1 with a new account

Plan your first day on Bluesky by discovering and following relevant creators, posting music-related content with strategic hashtags, and engaging with others to boost discoverability.

7:59
Getting deeper into hashtag marketing on Bluesky to grow your audience

Learn how to use hashtags on bluesky to boost discoverability, balance top and latest feeds, and grow your audience through targeted, evolving hashtag strategies and search.

4:21
Post formula: How much and what types of content to post

Learn a practical 20-tweet content formula to balance helpful content, limited sales, and promotion of others, building thought leadership and engagement on Twitter.

5:31

Avoiding groupthink and getting balanced perspectives and viewpoints

Navigate social media mindfully by avoiding groupthink, and synthesize opposing viewpoints from Blue Sky and other platforms to form balanced, informed opinions.

3:43

Thank you for taking the course, and parting words

Celebrate course completion and stay motivated as you apply hard work and persistence in Bluesky marketing. Reach out with questions; I'm here to help.

0:30