Course Curriculum

Your Social Media Toolbox: Schedule, Autofollow & Automate

8sections
20lectures
2h 5mtotal

What you’ll learn

  • Consider Best Times to Be On Social Media

  • Investigate Facebook Insights To Find When To Schedule

  • Learn to Schedule Facebook and Twitter Natively

  • Evaluate 3rd Party Apps to Schedule Google Plus, LinkedIn

  • Learn to Bulk Upload Many Status Updates to Facebook, Twitter, Google Plus

  • Learn to Automate from your Blog and other websites e.g Buzzfeed, Upworthy, News directly to your Social Media sites.

01

Course Introduction & Promo

2 lectures • 5min

  • Course Outline, Intro, About Me

    Hello and welcome to the Automating Social Media course. In this lecture I go through the 3 main types of social media, who should do the course, and a little bit about me and my online community management background. See you inside!

    3:20

  • ...And A Bit More!

    1:47
02

TIME: Scheduling Social Media Updates

8 lectures • 51min

  • Find The Best Time of Day to Schedule Facebook

    What time of day should you Facebook? What day of the week should you tweet? We examine both general studies and also specific tools for your community to check scheduling engagement strategies.

    7:30

  • Scheduling Facebook & Twitter (Natively)

    Both Facebook & Twitter have a scheduling tool built in - learn where it is and how to use it.

    9:38

  • Scheduling ALL Social Media Sites At Once

    Investigating Hootsuite, SproutSocial and Bufferapp to evaluate best "one update, many social media platforms" tools.

    7:28

  • Repeat Evergreen Multiple Updates to Facebook Twitter Over Years

    Create similar updates then schedule random tweets and updates to go out Facebook Twitter etc in different categories such as Funny, Inspirational, Tips, Questions, Events, blog posts and so on.

    7:23

  • Upload 100's (Bulk) Status Updates to Facebook, Twitter, Google+ for Year

    Here is a scheduling tool whereby you can set the date and time to up to 350 status updates for multiple social media sites.

    5:58

  • ADVANCED: More on Bulk Upload Spreadsheet/Scheduling

    Optional: A little more indepth on the spreadsheet for bulk uploading of tweets/status updates also editing/changing scheduled updates.

    3:00

  • Let The Software Schedule the Time!

    Queue up your updates for Facebook, Twitter, Google Plus and let the software choose the optimal time to publish them! Go to 7:52 to check how to add extensions.

    10:19

  • Extensions for Scheduling social media updates

    0:01
03

CONTENT: Automating Content Distribution on Social Media

4 lectures • 34min

  • From Your Blog/Website to Twitter, Facebook, Google Plus, LinkedIn etc

    Why not automate the Title and Link of every article and blog post you put up on your website go to Twitter, Facebook, Google Plus, LinkedIn and so on? NOTE: If you can't find the "Sharing" plugin/setting/extension on your Content Management System (CMS e.g. Wordpress), please use the next lecture for a secondary way to automate blog->social media.

    5:18

  • Send News, Blogs and Magazine Articles to Social Media Automatically

    Create Many Social Updates from Many RSS Feed Entries to go to Many Social Media Sites - Facebook, Twitter, Google Plus, LinkedIn etc. RSS Extensions for Browsers The RSS Subscription Extension for Google Chrome is https://chrome.google.com/webstore/detail/rss-subscription-extensio/nlbjncdgjeocebhnmkbbbdekmmmcbfjd Safari https://extensions.apple.com try RSS Menu http://www.calum.me/safari/RSSMenu.safariextz or FeedButton http://philippkatz.de/FeedButton/FeedButton.safariextz Firefox https://addons.mozilla.org/en-US/firefox/addon/rss-icon/ Internet Explorer 9 (instructions) http://windows.microsoft.com/en-au/windows7/how-to-use-rss-feeds-in-internet-explorer-9

    8:33

  • Automatically Recycle Evergreen Content

    Have your social media dashboard regularly recycle your most popular top tips and articles as evergreen content. Automagically!

    10:36

  • ADVANCED: AutoBlogging

    How to take an RSS feed from another website and have your website auto-post that article, extract, video and/or text. Autoblogging with Wordpress.

    9:32
04

CLIENTS: Automate Growing Your Database of Followers ETC

2 lectures • 16min

  • Twitter: Unfollow Based on Lack of Interaction

    How to find people who have not tweeted for a while or who do not follow you back and easily unfollow them en masse...

    10:31

  • Twitter: Following by Location and Subject

    How to find Twitter users by location and subject and automate following them... e.g. London/Health or SanFran/startups

    5:51
05

General Automation

1 lecture • 13min

  • Everything Else

    Using tools to automate Facebook group comments to a spreadsheet or "if snowing, post a photo of skiiing" type updates.

    13:29
06

Course WrapUp

1 lecture • 3min

  • How Did It Work For You? What Next...?

    How are you using the tools? Which ones work for you? Native scheduling vs apps? Twitter automation (following, unfollowing). What automation tools would you like to see added? What course should I teach next - social media measurement, or 5 steps of a social media campaign, setting up a monitoring station, or 8 ways to deal with trolls online? You choose!

    2:58
07

POST: Student Q and A

1 lecture • 1min

  • AYUSH: Automating RSS to Facebook Group (NOT an Admin)

    0:29
08

BONUS LECTURE: Extra Courses!

1 lecture • 1min

  • EXTRA COURSES! & Hiring Laurel Papworth

    Social media courses on Facebook, social media strategy, Twitter, social media campaigns, automate, monitoring dashboards and so on.

    0:52